Glovo vs Wolt Merchant
Glovo is a Spanish on-demand delivery marketplace where restaurants, shops and pharmacies list products for consumers and get orders delivered by Glovo couriers. Wolt Merchant is the restaurant and store side of the Wolt delivery marketplace. Both are listed under Delivery Marketplace. Where the profiles show a difference, it is in audience, countries covered and company background.
Key differences
audience
The audiences they list differ. Listed for one product only, for example: Glovo: Restaurants that want delivery without their own couriers; Wolt Merchant: Restaurants that want extra delivery and pickup orders.
countries covered
Country coverage differs. Glovo names 21 countries and Wolt Merchant names 32 countries. 7 countries appear in every list.
company background
Glovo was founded in 2015 and Wolt Merchant in 2014. By headquarters, Glovo (Barcelona, Spain) and Wolt Merchant (Helsinki, Finland). Glovo names Delivery Hero (the company says it joined forces with Delivery Hero in 2022; ownership terms not stated on the page) as its parent company and Wolt Merchant names DoorDash (joined in 2022).
Side by side
| Field | Glovo | Wolt Merchant |
|---|---|---|
| What it is | Glovo is a Spanish on-demand delivery marketplace where restaurants, shops and pharmacies list products for consumers and get orders delivered by Glovo couriers. | Wolt Merchant is the restaurant and store side of the Wolt delivery marketplace. |
| Best for | Restaurants that want delivery without their own couriers; Small local restaurants looking for visibility; Restaurant brands entering new markets | Restaurants that want extra delivery and pickup orders; Restaurants and shops that already deliver themselves; Retailers, grocers and other local stores |
| Pricing model | Percentage of sales | Percentage of sales |
| Starting price | Not published | Not published |
| Free plan | Not published | Not published |
| Free trial | Not published | Not published |
| Contract | Not published | Not published |
| Platforms | Web | Web |
| Countries | Armenia, Bulgaria, Cote d'Ivoire, Croatia, Georgia, Italy and 15 more | Albania, Austria, Azerbaijan, Bulgaria, Croatia, Cyprus and 26 more |
| Languages | Not published | Not published |
| Number of integrations | 1 | Not published |
| Certifications | Not published | GDPR |
| Security practices | Not published | Not published |
| Founded | 2015 | 2014 |
| Headquarters | Barcelona, Spain | Helsinki, Finland |
| Owner | Delivery Hero (the company says it joined forces with Delivery Hero in 2022; ownership terms not stated on the page) | DoorDash (joined in 2022) |
| Last reviewed | 29 September 2026 | 29 September 2026 |
Integrations
No partner appears in every list.
Named only by Glovo
- finmid
Named only by Wolt Merchant
Wolt Merchant does not name any integrations in the material we reviewed.
Which to choose
Glovo
Choose Glovo if your business matches one of the audiences it is listed for: Restaurants that want delivery without their own couriers; Small local restaurants looking for visibility; Restaurant brands entering new markets.
Wolt Merchant
Choose Wolt Merchant if your business matches one of the audiences it is listed for: Restaurants that want extra delivery and pickup orders; Restaurants and shops that already deliver themselves; Retailers, grocers and other local stores.
Weaker fit: Businesses outside the countries Wolt operates in, which are listed on its merchant site and are mostly in Europe plus Israel, Japan, Georgia, Azerbaijan, Kazakhstan and Uzbekistan.
What we could not confirm
Glovo
- Commission rates and any fees for restaurants
- Contract terms
- POS and menu-management integrations
- Merchant app names and store listings
- Exact ownership relationship with Delivery Hero
- Series B investors
Wolt Merchant
- The commission percentage and any platform fee
- Names of POS and middleware integration partners (shown as images)
- Whether the Merchant App is on iOS and Android, and hardware specifics
- Contract term and notice period
- Employee count and funding rounds
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
Glovo, reviewed 29 September 2026
- Consumer homepage: countries, listed brandshttps://glovoapp.com/en/
- Corporate figureshttps://about.glovoapp.com/
- Services for businesseshttps://about.glovoapp.com/how-we-ride/businesses/
- Business modelhttps://about.glovoapp.com/our-business-model/
- Brand Adshttps://about.glovoapp.com/glovo-brands-ads/
- Financing partnershiphttps://about.glovoapp.com/press/glovo-and-finmid-partner-to-offer-instant-lending/
- Company history, founders, Delivery Herohttps://about.glovoapp.com/this-is-glovo/
- Partner Ads case studyhttps://about.glovoapp.com/stories/from-3-to-37-locations-healthy-poke-grows-revenue-by-146-powered-with-glovo-ads/
Wolt Merchant, reviewed 29 September 2026
- Consumer homepage: merchant pitchhttps://wolt.com
- Merchant site, country listhttps://merchant.wolt.com
- Sign-up page: how it works, commission FAQ, payoutshttps://merchant.wolt.com/en/fin
- Wolt app listing producthttps://merchant.wolt.com/en/fin/product/wolt-app
- Restaurant pagehttps://merchant.wolt.com/en/fin/business/restaurants
- POS integrations and APIhttps://merchant.wolt.com/en/fin/solution/integrations
- Analytics and portalhttps://merchant.wolt.com/en/fin/solution/analytics
- Wolt Drivehttps://merchant.wolt.com/en/fin/wolt-drive
- Storefronthttps://merchant.wolt.com/en/fin/product/storefront
- Wolt Adshttps://merchant.wolt.com/en/fin/wolt-ads
- Wolt Capital and self-deliveryhttps://merchant.wolt.com/en/fin/solution/capital
- Company history, HQ, DoorDashhttps://explore.wolt.com/en/fin/about
- Security and privacyhttps://explore.wolt.com/en/fin/security