Hot Pepper Gourmet vs Pasgo

Hot Pepper Gourmet (ホットペッパーグルメ) is a Japanese restaurant search and booking site run by Recruit. PasGo is a Vietnamese online table-booking platform that lists restaurants for diners and gives partner restaurants a free-standing venue page plus a booking management tool, MB PasGo. Both are listed under Restaurant Discovery & Listing Management (business-facing). Where the profiles show a difference, it is in audience, platforms and countries covered.

Key differences

  • audience

    The audiences they list differ. Listed for one product only, for example: Hot Pepper Gourmet: Restaurants in Japan seeking new diners and online bookings; Pasgo: Mid-range and upscale restaurants in Vietnam wanting online bookings.

  • platforms

    They do not run on the same platforms. Hot Pepper Gourmet: Web; Pasgo: Web, iOS, Android.

  • countries covered

    Country coverage differs. Hot Pepper Gourmet names 1 country and Pasgo names 1 country. No country appears in every list.

  • company background

    Hot Pepper Gourmet was founded in 2012 and Pasgo in 2014. By headquarters, Hot Pepper Gourmet (Tokyo, Japan) and Pasgo (Hanoi, Vietnam).

Side by side

Hot Pepper Gourmet vs Pasgo: side-by-side comparison from published vendor information
FieldHot Pepper GourmetPasgo
What it isHot Pepper Gourmet (ホットペッパーグルメ) is a Japanese restaurant search and booking site run by Recruit.PasGo is a Vietnamese online table-booking platform that lists restaurants for diners and gives partner restaurants a free-standing venue page plus a booking management tool, MB PasGo.
Best forRestaurants in Japan seeking new diners and online bookings; Small independent restaurantsMid-range and upscale restaurants in Vietnam wanting online bookings; Restaurant chains and venue owners
Pricing modelQuote onlySubscription plus fee per booked guest or bill value
Starting priceNot publishedNot published
Free planNot publishedNot published
Free trialNot publishedNot published
ContractNot publishedNot published
PlatformsWebWeb, iOS, Android
CountriesJapanVietnam
LanguagesJapaneseVietnamese
Number of integrations8Not published
CertificationsNot publishedNot published
Security practicesNot publishedNot published
Founded20122014
HeadquartersTokyo, JapanHanoi, Vietnam
Owner株式会社リクルートホールディングス (Recruit Holdings)Not published
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Hot Pepper Gourmet

  • Airシフト
  • Airペイ
  • Airメイト
  • Airレジ
  • Airレジ オーダー
  • dポイント
  • Pontaポイント
  • レストランボード

Named only by Pasgo

Pasgo does not name any integrations in the material we reviewed.

Which to choose

Hot Pepper Gourmet

Choose Hot Pepper Gourmet if your business matches one of the audiences it is listed for: Restaurants in Japan seeking new diners and online bookings; Small independent restaurants.

Pasgo

Choose Pasgo if your business matches one of the audiences it is listed for: Mid-range and upscale restaurants in Vietnam wanting online bookings; Restaurant chains and venue owners.

What we could not confirm

Hot Pepper Gourmet

  • Listing fees, booking fees and plan prices
  • Contract term
  • Airメイト function (named in case studies only)
  • Which POS systems other than Air Register connect
  • Security certifications
  • App store listing for the Restaurant Board app

Pasgo

  • Any price: package fees and booking fee rates are on kinhdoanh.pasgo.vn, which did not resolve
  • Contract minimum term (only a 30 working day termination notice is stated)
  • Named integrations with POS or other systems
  • Named customers, headcount, funding and security certifications
  • Founders

Go further

Hot Pepper Gourmet profilePasgo profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Hot Pepper Gourmet, reviewed 29 September 2026

  1. Consumer site homehttps://www.hotpepper.jp
  2. Listing application pagehttps://www.hotpepper.jp/keisai/
  3. Service overviewhttps://www.hotpepper.jp/keisai/services/
  4. Case studieshttps://www.hotpepper.jp/keisai/case/
  5. Operator company profilehttps://www.recruit.co.jp/company/profile/

Pasgo, reviewed 29 September 2026

  1. Homepage: consumer listing, footer linkshttps://pasgo.vn
  2. About: 2014 start, restaurant count, MB PasGo, operatorhttps://pasgo.vn/gioi-thieu
  3. Partner onboarding stepshttps://pasgo.vn/huong-dan-hop-tac-kinh-doanh-dich-vu-dat-cho-tren-nen-tang-pasgo
  4. Partner terms: fees, notice, contactshttps://pasgo.vn/dieu-khoan-voi-doi-tac-kinh-doanh-tren-pasgo
  5. Operating rules, venue pages, operatorhttps://pasgo.vn/quy-che-hoat-dong-cua-nen-tang-pasgo
  6. FAQ: booking free for dinershttps://pasgo.vn/cau-hoi-thuong-gap
  7. Investment and partnership contacthttps://pasgo.vn/lien-he
  8. MB PasGo iOS listinghttps://apps.apple.com/vn/app/mb-pasgo-qu%E1%BA%A3n-l%C3%BD-%C4%91%E1%BA%B7t-ch%E1%BB%97/id1261683511