NowBookIt vs SevenRooms

Now Book It is a reservation platform for restaurants, cafes, pubs, clubs, wineries and multi-venue groups. SevenRooms is a reservation, guest data and marketing platform for restaurants, hotels, bars and other venues. Both are listed under Reservations & Table Management. They differ in audience, countries covered and integrations.

Key differences

  • audience

    Audience differs between the profiles. Listed by one product alone: NowBookIt: Independent restaurants; SevenRooms: Restaurant groups.

  • countries covered

    On geography, NowBookIt names 4 countries and SevenRooms names 4 countries. 2 countries appear in every list.

  • integrations

    On integrations, NowBookIt names 23 integrations and SevenRooms names 45 integrations. 6 partners appear in every list.

  • company background

    Founding years: NowBookIt, 2015; SevenRooms, 2011. By headquarters, NowBookIt (Australia) and SevenRooms (New York, United States).

Side by side

NowBookIt vs SevenRooms: side-by-side comparison from published vendor information
FieldNowBookItSevenRooms
What it isNow Book It is a reservation platform for restaurants, cafes, pubs, clubs, wineries and multi-venue groups.SevenRooms is a reservation, guest data and marketing platform for restaurants, hotels, bars and other venues.
Best forIndependent restaurants; Multi-venue groups; Pubs, clubs, bars, cafes and wineriesRestaurant groups; Upscale and high-volume restaurants; Hotels, bars, clubs and event venues; Restaurants that want to avoid cover fees
Pricing modelQuote onlyQuote only
Starting priceNot publishedNot published
Free planNot publishedNot published
Free trialNot publishedNot published
ContractNot publishedOne year if the order form states no term
PlatformsWeb, iOSWeb, iOS
CountriesAustralia, Canada, New Zealand, United StatesAustralia, Singapore, United Kingdom, United States
LanguagesEnglish, French (Canada)Not published
Number of integrations2345
CertificationsNot publishedNot published
Security practicesNot publishedNot published
Founded20152011
HeadquartersAustraliaNew York, United States
OwnerNot publishedDoorDash (agreement to acquire announced 2025-05-06; the site footer now says "a DoorDash company")
Last reviewed29 September 202629 September 2026

Integrations

Named by both

  • Instagram
  • Lightspeed
  • OrderMate
  • Square
  • Stripe
  • Tevalis

Named only by NowBookIt

  • Abacus
  • Bepoz
  • Bossii
  • Doshii
  • eway
  • Fedelta
  • Function Tracker
  • Google Analytics
  • Google My Business
  • H&L
  • IdealPOS
  • Impos
and 5 more
  • me&u
  • Onetap
  • Triniteq
  • Tyro Connect
  • VinCreative

Named only by SevenRooms

  • Adyen
  • NCR Aloha
  • Amazon Alexa
  • Bookline
  • Bruncher.com
  • ItsaCheckmate
  • Chope
  • Comtrex
  • CyberSource
  • Deliverect
  • DoorDash Drive
  • DoorDash Reservations
and 27 more
  • Eats365
  • Facebook
  • FreedomPay
  • Givex
  • Google
  • InfoGenesis POS
  • inKind Capital
  • Journey
  • Network International
  • Olo
  • OpenRice
  • Orkestro
  • Reserveout
  • Revel
  • Revinate
  • Salido
  • MICROS Simphony
  • Slang
  • SMSGlobal
  • SpotOn
  • Squirrel Systems
  • The Chefz
  • TheFork
  • Toast
  • Tripadvisor
  • Twilio
  • Zonal

Which to choose

NowBookIt

Choose NowBookIt if your business matches one of the audiences it is listed for: Independent restaurants; Multi-venue groups; Pubs, clubs, bars, cafes and wineries.

SevenRooms

Choose SevenRooms if you are in one of these groups: Restaurant groups; Upscale and high-volume restaurants; Hotels, bars, clubs and event venues.

What we could not confirm

NowBookIt

  • Any price or plan tiers
  • Contract minimum term and renewal
  • Headquarters city, team size and funding
  • Security certifications and hosting details
  • Android app availability
  • Hardware requirements

SevenRooms

  • Any price or the difference between Starter, Growth and Premium
  • Size of the one-time setup fee and the transaction fee rate
  • Countries where the product is sold and product languages
  • Employee count
  • Security certifications
  • Whether an Android operator app exists
  • Amounts of the 2018 Amazon Alexa Fund and 2023 Enlightened Hospitality Investments rounds (not stated in the announcements)
  • Completion date of the DoorDash acquisition (the footer says it is a DoorDash company; the announcement gives an expected close in the second half of 2025)

Go further

NowBookIt profileSevenRooms profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

SevenRooms, reviewed 29 September 2026

  1. Homepage: positioning, hubs, customer claimshttps://sevenrooms.com/
  2. Plans, add-ons, pricing FAQhttps://sevenrooms.com/pricing/
  3. Integration partnershttps://sevenrooms.com/platform/integrations-apis/
  4. Reservations and waitlisthttps://sevenrooms.com/platform/reservations-waitlist/
  5. Table managementhttps://sevenrooms.com/platform/table-management/
  6. CRMhttps://sevenrooms.com/platform/crm/
  7. Marketing automationhttps://sevenrooms.com/platform/marketing-automation/
  8. Email marketinghttps://sevenrooms.com/platform/email-marketing/
  9. Text marketinghttps://sevenrooms.com/platform/text-marketing/
  10. Reputation managementhttps://sevenrooms.com/platform/reputation-management/
  11. Voice AIhttps://sevenrooms.com/platform/VoiceAI/
  12. Revenue managementhttps://sevenrooms.com/platform/revenue-management/
  13. Reportinghttps://sevenrooms.com/platform/reporting/
  14. Events and add-onshttps://sevenrooms.com/platform/events-experiences/
  15. Event managementhttps://sevenrooms.com/platform/event-management/
  16. Channel Connecthttps://sevenrooms.com/platform/channel-connect/
  17. Loyalty perkshttps://sevenrooms.com/platform/perks/
  18. DoorDash Reservationshttps://sevenrooms.com/platform/doordash-reservations/
  19. Booking channelshttps://sevenrooms.com/platform/booking-channels/
  20. Founders, founding year, investorshttps://sevenrooms.com/our-story/
  21. Press listhttps://sevenrooms.com/press/
  22. DoorDash acquisitionhttps://sevenrooms.com/press/DoorDash-Acquires-SevenRooms/
  23. Series Bhttps://sevenrooms.com/press/sevenrooms-raises-50m-series-b-round-with-providence-strategic-growth/
  24. 2017 roundhttps://sevenrooms.com/press/sevenrooms-brings-on-comcast-ventures-as-first-institutional-investor-in-8m-round/
  25. Contract term, renewal, addresshttps://sevenrooms.com/generalterms/
  26. Support contacthttps://sevenrooms.com/lets-talk/
  27. iOS operator app listinghttps://apps.apple.com/us/app/sevenrooms-os/id516418638