NowBookIt

Now Book It is a reservation platform for restaurants, cafes, pubs, clubs, wineries and multi-venue groups. It covers online bookings, floor plans and table management, waitlists, deposits, gift cards, an email and SMS guest CRM, AI reporting and an AI phone receptionist. It was founded in Australia and says it charges no commission on bookings.

Last reviewed

Visit website
Home page of NowBookIt's website
NowBookIt's website on 30 September 2026
Best for
Independent restaurants, Multi-venue groups
Pricing
Quote only
Runs on
Web, iOS

Who it is for

  • Independent restaurants

    Branded booking widget, floor plan, waitlist and guest data that stays with the venue.

  • Multi-venue groups

    One widget for every venue, group-level reporting and consolidated guest data.

  • Pubs, clubs, bars, cafes and wineries

    Has separate pages for these venue types, including events and experiences bookings.

What it does

  • Online reservation widget

    A booking widget styled to the venue's brand, which the vendor calls white-labelled.

  • Table management

    Shows bookings as a diary, floor plan or runsheet, with table joins and blockouts.

  • Waitlist and standby lists

    Standby bookings and a walk-in queue for busy services.

  • Deposits and booking guarantees

    Takes payment at the point of reservation to reduce no-shows.

  • Upsells at booking

    Offers pre-orders, set menus or add-ons in the booking form.

  • Automated confirmations and reminders

    Sends booking reminders to guests automatically.

  • Book on social media

    Guests can reserve directly from Meta and Instagram channels and Google.

  • Restaurant CRM with email and SMS

    Drag-and-drop email builder, SMS campaigns, birthday and loyalty campaigns, post-visit thank-you emails and Google review requests.

  • Guest profiles and tags

    Records spend, visit frequency, allergies and preferences, with automatic and manual tags such as VIP or birthday.

  • Reporting insights with AI assistant

    A dashboard where staff ask questions in plain language and get charts and reports exportable to PDF.

  • AI receptionist (Sadie)

    Answers calls 24/7, takes, edits and cancels bookings, takes deposits and answers venue questions from an uploaded knowledge base.

  • Digital gift cards

    Email-delivered gift cards with set denominations, linked to bookings; the venue can pass processing fees to buyers.

  • Multi-venue booking

    One widget lets guests book any venue in a group and points them to other venues when one is full.

  • Events and experiences

    Lets pubs, clubs and bars sell events and experiences through the reservation system.

Pricing

Pricing model
Quote only

No prices are published. The site says to book a demo and then pick a package. It says there are no commission or per-booking fees, and that gift cards run on a low flat monthly subscription.

How it compares

Compared with the 48 products in Reservations & Table Management that have a profile on this site. These figures describe the category. They are not a recommendation.

  • Names 23 integrations. The median in this category is 10.
  • One of 24 products in this category with an iOS app. 48 products in this category state their platforms.
  • The category's 10 most-named integration partners are Reserve with Google, Instagram, Stripe, Facebook, Lightspeed, Google, Mailchimp, Google Analytics, Square, Micros Simphony. Of these, this product's listing names Instagram, Stripe, Lightspeed, Google Analytics, Square.

Works with

Other
Function TrackerGoogle AnalyticsGoogle My BusinessInstagramme&u
Payments
Stripeeway
Point of sale
AbacusBepozBossiiDoshiiFedeltaH&LIdealPOSImposLightspeedOnetapOrderMateSquareTevalisTyro ConnectTriniteqVinCreative

The integrations page also lists marketing and hospitality partners such as First Table, Gift-A-Restaurant, Urban List and state hotel associations.

Where and how it runs

Available in
Australia, New Zealand, Canada, United States
Languages
English, French (Canada)
Platforms
Web, iOS
Apps
Now Book It iOS app: Manage bookings on the go

The company's terms say it serves venues across these four countries. The About page says it has supported venues in Australia and New Zealand.

The company

Company
Now Book It Pty Ltd
Registration
ABN 33 607 322 092
Founded
2015
Headquarters
Australia
Founders
Craig Joel
Customers named by the vendor
Small Bar, C Restaurant, Squire's Loft, Nerang RSL, Box Hill RSL, House of Pocket Group, Mybella Asian, Wedgetail Brewing, Yiamas Restaurant, Willowdale Hotel

Security and support

Support
Phone support lines for Australia (1800 265 726) and New Zealand (0800 453 933), email and a help centre. The vendor says it offers local support around the clock.

Listing details

Built for
Restaurants, Cafés, Bars
Focus
Food-specific
Status
Active
Website
nowbookit.com
Also listed in
Guest CRM & Customer Data PlatformWaitlist & Queue Management

Alternatives to NowBookIt

See all 70 in Reservations & Table Management

  • SevenRooms

    SevenRooms is a reservation, guest data and marketing platform for restaurants, hotels, bars and other venues.

    Names 45 integrations, against 23 for NowBookIt.

  • CoverManager

    CoverManager is a reservation and guest-management platform from Seville, Spain, for restaurants, nightclubs, beach clubs, hotel food and beverage outlets and large events.

    Runs on Web, against Web and iOS for NowBookIt.

  • Eat App

    Eat App is reservation and table management software for restaurants, bars, cafes and hotel venues.

    Runs on Web, iOS and Android, against Web and iOS for NowBookIt.

  • Hostme

    Hostme is a reservation, waitlist and table management system for restaurants, bars, wineries and breweries.

    Runs on Web, iOS and Android, against Web and iOS for NowBookIt.

Compare NowBookIt

Side-by-side tables built from the same profile data.

What we could not confirm

These points were not confirmed when this page was written.

  • Any price or plan tiers
  • Contract minimum term and renewal
  • Headquarters city, team size and funding
  • Security certifications and hosting details
  • Android app availability
  • Hardware requirements

Sources

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

  1. Homepage, venue types, language optionshttps://www.nowbookit.com
  2. Founding, founder, support numbershttps://www.nowbookit.com/about/
  3. Integration listhttps://www.nowbookit.com/integrations/
  4. Booking features, pricing processhttps://www.nowbookit.com/restaurant-booking-system/
  5. Table management, iOS apphttps://www.nowbookit.com/solutions/restaurant-table-management-software/
  6. CRM featureshttps://www.nowbookit.com/solutions/restaurant-crm/
  7. Reporting featureshttps://www.nowbookit.com/solutions/restaurant-reporting-insights/
  8. AI receptionisthttps://www.nowbookit.com/solutions/restaurant-ai-receptionist-sadie/
  9. Gift cards and feeshttps://www.nowbookit.com/solutions/restaurant-gift-cards/
  10. Legal entity, countrieshttps://www.nowbookit.com/terms-of-service/