NowBookIt vs SimplySeated

Now Book It is a reservation platform for restaurants, cafes, pubs, clubs, wineries and multi-venue groups. SimplySeated is front-of-house software for restaurants covering online reservations, walk-ins and call-aheads, floor-plan table management, wait-time quotes, two-way SMS and a guest CRM. Both are listed under Reservations & Table Management. The main differences are in price, audience and platforms.

Key differences

  • price

    The only starting price published is SimplySeated's: USD 99 per location per month. NowBookIt does not publish a starting price.

  • audience

    Audience differs between the profiles. Listed by one product alone: NowBookIt: Independent restaurants; SimplySeated: Independent and multi-unit full-service restaurants.

  • platforms

    They do not run on the same platforms. NowBookIt: Web, iOS; SimplySeated: Web.

  • company background

    By founding year, NowBookIt (2015) and SimplySeated (2008).

Side by side

NowBookIt vs SimplySeated: side-by-side comparison from published vendor information
FieldNowBookItSimplySeated
What it isNow Book It is a reservation platform for restaurants, cafes, pubs, clubs, wineries and multi-venue groups.SimplySeated is front-of-house software for restaurants covering online reservations, walk-ins and call-aheads, floor-plan table management, wait-time quotes, two-way SMS and a guest CRM.
Best forIndependent restaurants; Multi-venue groups; Pubs, clubs, bars, cafes and wineriesIndependent and multi-unit full-service restaurants; Restaurants wanting to own the guest relationship; Restaurants selling ticketed events; Restaurant groups with 10 to 1,000 locations
Pricing modelQuote onlySubscription per location
Starting priceNot publishedUSD 99 per location per month
Free planNot publishedNot published
Free trialNot publishedYes
ContractNot publishedNone; the vendor says no contracts and cancel anytime
PlatformsWeb, iOSWeb
CountriesAustralia, Canada, New Zealand, United StatesNot published
LanguagesEnglish, French (Canada)Not published
Number of integrations23Not published
CertificationsNot publishedNot published
Security practicesNot publishedNot published
Founded20152008
HeadquartersAustraliaNot published
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by NowBookIt

  • Abacus
  • Bepoz
  • Bossii
  • Doshii
  • eway
  • Fedelta
  • Function Tracker
  • Google Analytics
  • Google My Business
  • H&L
  • IdealPOS
  • Impos
and 11 more
  • Instagram
  • Lightspeed
  • me&u
  • Onetap
  • OrderMate
  • Square
  • Stripe
  • Tevalis
  • Triniteq
  • Tyro Connect
  • VinCreative

Named only by SimplySeated

SimplySeated does not name any integrations in the material we reviewed.

Which to choose

NowBookIt

Choose NowBookIt if you fit its listed audience: Independent restaurants; Multi-venue groups; Pubs, clubs, bars, cafes and wineries.

SimplySeated

Choose SimplySeated if you fit its listed audience: Independent and multi-unit full-service restaurants; Restaurants wanting to own the guest relationship; Restaurants selling ticketed events.

Less suited to: Restaurants that want to be discovered by new diners through a marketplace. The vendor states it has no consumer marketplace and does not send guest traffic.

What we could not confirm

NowBookIt

  • Any price or plan tiers
  • Contract minimum term and renewal
  • Headquarters city, team size and funding
  • Security certifications and hosting details
  • Android app availability
  • Hardware requirements

SimplySeated

  • Which POS, payment or other systems it integrates with (only Stripe is named)
  • Hardware requirements and whether there are iOS/Android apps
  • Countries where it is sold
  • Headquarters location and team size
  • Funding
  • Security certifications
  • The vendor says over 1,100 restaurants (home) and 1,200+ locations (about); these are unaudited claims

Go further

NowBookIt profileSimplySeated profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

SimplySeated, reviewed 29 September 2026

  1. Home: positioning, features, pricehttps://www.simplyseated.com/
  2. Featureshttps://www.simplyseated.com/features
  3. Pricinghttps://www.simplyseated.com/pricing
  4. Ticketed events and Stripehttps://www.simplyseated.com/events
  5. History, customershttps://www.simplyseated.com/about
  6. Support channelshttps://www.simplyseated.com/contact
  7. Legal entityhttps://www.simplyseated.com/privacy
  8. Vendor comparison, no-marketplace positioninghttps://www.simplyseated.com/best-opentable-alternatives