NowBookIt vs Tock
Now Book It is a reservation platform for restaurants, cafes, pubs, clubs, wineries and multi-venue groups. Tock is reservation, table and event-ticketing software for restaurants, bars and wineries. Both are listed under Reservations & Table Management. They differ in price, audience and platforms.
Key differences
price
The only starting price published is Tock's: USD 289 per month. NowBookIt does not publish a starting price.
audience
Not every audience is shared. Entries that only one product lists: NowBookIt: Independent restaurants; Tock: Restaurants selling ticketed experiences.
platforms
They do not run on the same platforms. NowBookIt: Web, iOS; Tock: Web.
integrations
The integration lists differ. NowBookIt names 23 integrations and Tock names 17 integrations. 3 partners appear in every list.
Side by side
| Field | NowBookIt | Tock |
|---|---|---|
| What it is | Now Book It is a reservation platform for restaurants, cafes, pubs, clubs, wineries and multi-venue groups. | Tock is reservation, table and event-ticketing software for restaurants, bars and wineries. |
| Best for | Independent restaurants; Multi-venue groups; Pubs, clubs, bars, cafes and wineries | Restaurants selling ticketed experiences; Wineries and tasting rooms; Venues that want to cut no-shows |
| Pricing model | Quote only | Subscription per business |
| Starting price | Not published | USD 289 per month |
| Free plan | Not published | No |
| Free trial | Not published | Not published |
| Contract | Not published | Set in the order form |
| Platforms | Web, iOS | Web |
| Countries | Australia, Canada, New Zealand, United States | Not published |
| Languages | English, French (Canada) | English, French (Canada) |
| Number of integrations | 23 | 17 |
| Certifications | Not published | Not published |
| Security practices | Not published | Not published |
| Founded | 2015 | Not published |
| Headquarters | Australia | Not published |
| Owner | Not published | American Express (Global Dining, alongside Resy). Acquired from Squarespace; completed October 2024. |
| Last reviewed | 29 September 2026 | 29 September 2026 |
Integrations
Named by both
- Google Analytics
- Lightspeed
- Square
Named only by NowBookIt
- Abacus
- Bepoz
- Bossii
- Doshii
- eway
- Fedelta
- Function Tracker
- Google My Business
- H&L
- IdealPOS
- Impos
and 8 moreshow fewer
- me&u
- Onetap
- OrderMate
- Stripe
- Tevalis
- Triniteq
- Tyro Connect
- VinCreative
Named only by Tock
- Commerce 7
- Fishbowl
- Lavu
- Maitre D
- Micros 3700
- Aloha
- Positouch
- Reserve with Google
- Micros Simphony
- Squirrel
- Toast
- Tripleseat
and 2 moreshow fewer
- Wine Direct
- Heartland Xpient
Which to choose
NowBookIt
Choose NowBookIt if you are in one of these groups: Independent restaurants; Multi-venue groups; Pubs, clubs, bars, cafes and wineries.
Tock
Choose Tock if you are in one of these groups: Restaurants selling ticketed experiences; Wineries and tasting rooms; Venues that want to cut no-shows.
What we could not confirm
NowBookIt
- Any price or plan tiers
- Contract minimum term and renewal
- Headquarters city, team size and funding
- Security certifications and hosting details
- Android app availability
- Hardware requirements
Tock
- Whether Tock keeps a separate brand and dashboard long term: the Resy site still links a Tock Dashboard login and Tock terms, but the network announcement is the only statement on the merger
- Purchase price and acquisition terms (only the announcement headline is available)
- Founding year, headquarters, founders and team size for Tock
- Countries where Tock is sold
- Named integrations per plan
- Native mobile app for restaurants
- Security certifications
- Which Resy plans are Tock-powered beyond the Powered by Tock labels on Essential and Premium
Go further
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
NowBookIt, reviewed 29 September 2026
- Homepage, venue types, language optionshttps://www.nowbookit.com
- Founding, founder, support numbershttps://www.nowbookit.com/about/
- Integration listhttps://www.nowbookit.com/integrations/
- Booking features, pricing processhttps://www.nowbookit.com/restaurant-booking-system/
- Table management, iOS apphttps://www.nowbookit.com/solutions/restaurant-table-management-software/
- CRM featureshttps://www.nowbookit.com/solutions/restaurant-crm/
- Reporting featureshttps://www.nowbookit.com/solutions/restaurant-reporting-insights/
- AI receptionisthttps://www.nowbookit.com/solutions/restaurant-ai-receptionist-sadie/
- Gift cards and feeshttps://www.nowbookit.com/solutions/restaurant-gift-cards/
- Legal entity, countrieshttps://www.nowbookit.com/terms-of-service/
Tock, reviewed 29 September 2026
- Tock business page: redirects to Resy join sitehttps://www.exploretock.com/join/
- Tock LLC, owned by American Expresshttps://www.exploretock.com/privacy
- Redirect target and Tock notehttps://resy.com/join/
- Plans and priceshttps://resy.com/join/plans-pricing/
- Experiences and eventshttps://resy.com/join/experiences/
- Reservation featureshttps://resy.com/join/reservations/
- Wineries; American Express acquisition October 2024https://resy.com/join/wineries/
- Integration logoshttps://resy.com/join/integrations/
- Security and fraudhttps://resy.com/join/platform-security/
- Resy and Tock network announcement, 11 August 2026https://blog.resy.com/newsroom/resy-welcomes-tock-restaurants-wineries-experiences/
- American Express acquisition announcement (headline only readable)https://www.americanexpress.com/en-us/newsroom/articles/company-statements/american-express-completes-acquisition-of-tock.html
- Merchant terms: Tock LLC, term and renewalhttps://www.exploretock.com/merchant-terms