Formitable

Formitable was a restaurant reservation and table management platform from Amsterdam. It is now part of Zenchef: Formitable, Resengo and Zenchef were merged under the Zenchef name in 2024, and the vendor says Formitable stays supported but gets no new features, with new development going into ZenchefOS. Zenchef sells reservations, payments, guest management and marketing to restaurants across Europe.

Last reviewed

Visit website
Home page of Formitable's website
Formitable's website on 30 September 2026
Best for
Independent restaurants taking online bookings, Busy venues fighting no-shows
Pricing
Subscription
Runs on
Web

Who it is for

  • Independent restaurants taking online bookings

    Zenchef's entry plan gives a website booking widget, Google Reserve and 24/7 call assist with no per-cover commission.

  • Busy venues fighting no-shows

    Higher plans add table management, a waitlist, prepayments, deposits and credit card guarantees.

  • Restaurant groups and fine dining

    The top plan is described for groups and fine dining focused on guest loyalty and multi-location management.

Less suited to: Buyers who want a platform still receiving new features under the Formitable name: the vendor says Formitable no longer gets new features and points buyers to ZenchefOS.

What it does

  • Reservation widget

    A booking widget for the restaurant's website for 24/7 reservations, with a WordPress plugin and a REST API for developers.

  • Google Reserve and Instagram Reserve

    Reserve buttons on the Google profile and on Instagram and Facebook so guests book from those channels.

  • Multi-venue booking

    The widget supports restaurant groups and chains, with a multi-venue add-on for one dashboard across locations.

  • Call assist

    Connects phone calls to guest bookings; an automatic SMS add-on turns missed calls into bookings.

  • Table plan and table management

    A visual seating plan and table management tools, part of ZenchefOS.

  • Waitlist

    A waitlist to fill last-minute tables, included from the Manage plan.

  • Prepayments, deposits and gift vouchers

    Take prepayments, refundable deposits, credit card guarantees and digital gift cards on bookings.

  • No-show guest radar

    ZenchefOS tools that highlight potential no-shows.

  • Reviews

    Measure guest satisfaction and publish reviews and recommendations to online channels.

  • Guest management and email campaigns

    Detailed guest profiles across venues and email campaigns, on the Grow plan; a Marketing Suite add-on automates campaigns.

  • Zenchef guest app

    A consumer app where guests discover and book restaurants in the Zenchef group; the vendor cites more than 15,000 restaurants at the time of the merger announcement.

  • AI Concierge

    An add-on AI host that answers calls and takes bookings.

  • Group and event request management

    Request management for group bookings in ZenchefOS.

Pricing

Pricing model
Subscription

Zenchef publishes three plans without prices: Reserve (€0 commission per cover, widget, Google Reserve, call assist, reviews), Manage (adds table management, waitlist, Instagram Reserve) and Grow (adds low-fee payments, email campaigns, guest management, multi-venue). Add-ons are Website, Marketing Suite, Multi-Venue, Automatic SMS, AI Concierge and Meta Reserve. The Formitable site itself lists no prices.

How it compares

Compared with the 48 products in Reservations & Table Management that have a profile on this site. These figures describe the category. They are not a recommendation.

  • Names 22 integrations. The median in this category is 10.
  • Lists Web only. Among the 48 products in this category that state their platforms, 24 list an iOS app and 17 list an Android app.
  • The category's 10 most-named integration partners are Reserve with Google, Instagram, Stripe, Facebook, Lightspeed, Google, Mailchimp, Google Analytics, Square, Micros Simphony. Of these, this product's listing names Reserve with Google, Stripe, Mailchimp.

Works with

Other
MailchimpMessageBirdAreTheyHappyBooklerMICE OperationsPasy
Payments
StripeMollie
Point of sale
Lightspeed L-seriesBORK HorecaMplusKASSANappkinTaurusunTillVectron
Reservations
Reserve with GoogleInstagram & Facebook ReserveDiningCityBookDinnersSocial Deal
Scheduling
ShiftbaseWorkfeed

The list is from the Formitable integrations page; the same page also lists marketing and discovery partners such as Google Posts, Instagram Shopping, MICHELIN Denmark, Raisin, Obenan and Annoncer. ZenchefOS has its own integrations catalogue.

Where and how it runs

Languages
Dutch, English, Danish, Swedish, German, French
Platforms
Web
Apps
Zenchef: Guest app to discover and book restaurants

Zenchef says it serves 36,000+ restaurants across 20+ countries. Its site has regional versions for Global, France, Netherlands, Germany, Portugal and Belgium. Formitable's own support lines are Dutch (NL) and UK numbers.

The company

Company
Zenchef SAS
Registration
Paris Trade and Companies Register 528 389 794
Headquarters
Paris, France
Other offices
Amsterdam (Formitable support address)
Team size
230+ (Zenchef, per its about page)
Customers named by the vendor
Eleni Group

Security and support

Support
Formitable support stays available by chat (Mon to Fri 10:00 to 17:30), phone (Mon to Fri 10:00 to 16:00, NL and UK numbers) and email, plus a Help Center and webinars. Onboarding specialists help with migration to ZenchefOS.

Listing details

Built for
Restaurants, Cafés, Bars
Focus
Food-specific
Status
Active
Website
formitable.com
Also listed in
Event, Ticketing & Private Dining BookingGuest CRM & Customer Data Platform

Alternatives to Formitable

See all 70 in Reservations & Table Management

  • Tablebooker

    Tablebooker was a Belgian restaurant reservation service that joined the Zenchef group in February 2024.

    Runs on Web, iOS and Android, against Web for Formitable.

  • Zenchef

    Zenchef is a European restaurant reservation and guest management platform (ZenchefOS) covering online booking, table management, prepayments and deposits, a waitlist, guest CRM and reviews.

    Runs on Web, iOS and Android, against Web for Formitable.

  • Guestplan

    Guestplan is a restaurant reservation and table management system from an Amsterdam company.

    Runs on Web and iOS, against Web for Formitable.

  • Resos

    Resos is a Copenhagen-based restaurant booking and table management system for restaurants, cafes, bars and pubs.

    Runs on Web, iOS and Android, against Web for Formitable.

Compare Formitable

Side-by-side tables built from the same profile data.

What we could not confirm

These points were not confirmed when this page was written.

  • Any prices (Zenchef publishes plans without amounts)
  • Founding year of Formitable and its founders
  • Contract term and cancellation terms
  • Funding
  • Whether every listed Formitable integration is also available in ZenchefOS
  • Security certifications
  • Mobile app platforms

Sources

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

  1. Formitable homepage: rebrand noticehttps://formitable.com/en/
  2. Merger announcement and ZenchefOS featureshttps://formitable.com/en/formitable-becomes-zenchef
  3. Status of Formitable platform, no-show toolshttps://formitable.com/en/faq/
  4. Integration listhttps://formitable.com/en/integrations/
  5. Widget, REST API and WordPress pluginhttps://formitable.com/en/developers/
  6. Support hours and Amsterdam addresshttps://formitable.com/en/contact/
  7. Zenchef homepage: customer quote, platformhttps://www.zenchef.com/
  8. Plans and add-onshttps://www.zenchef.com/plans
  9. Booking featureshttps://www.zenchef.com/solution/booking-restaurant
  10. Payment featureshttps://www.zenchef.com/solution/payment-solutions
  11. Group structure, size, countrieshttps://www.zenchef.com/about
  12. Legal entity and Paris registered officehttps://www.zenchef.com/legal-notice