RouteMagic

RouteMagic is a sales and distribution platform for wholesalers, distributors and delivery-led businesses, including food and beverage suppliers. It combines order capture, route planning, warehouse, van sales, proof of delivery, retail till and accounting sync on one data model, with six apps for office, warehouse, driver, trade customers, consumers and counter sales.

Last reviewed

Visit website
Home page of RouteMagic's website
RouteMagic's website on 30 September 2026
Best for
Food and drink distributors running van sales or DSD rounds, Suppliers to restaurants, hotels and caterers
Pricing
From GBP 29 per user per month
Runs on
Web, iOS, Android

Who it is for

  • Food and drink distributors running van sales or DSD rounds

    The vendor lists bakery, dairy, beverages and FMCG rounds, with FEFO picking, offline van sales and end-of-day reconciliation.

  • Suppliers to restaurants, hotels and caterers

    A HoReCa supply page covers portal ordering, catchweight pricing, multi-temperature picking and credit-controlled invoicing.

  • Wholesalers who want one platform instead of separate order, routing and POD tools

    The vendor pitches a single subscription across office, warehouse, driver and customer apps.

What it does

  • Route planner and optimisation

    Allocates up to seven days of orders to rounds and sequences stops around delivery windows, vehicle capacity, skills and driver hours.

  • Live route monitor

    Shows live map tracking with planned versus actual ETAs, completed and skipped stops and cash collected across active rounds.

  • Van sales with offline ePOD

    Drivers sell from van stock, invoice, take payment and capture signature and photos at the stop, working without signal.

  • AI demand forecasting and replenishment

    Forecasts 30 days of demand per product, customer and route and turns it into min/max recommendations and purchase orders for approval.

  • Barcode warehouse execution

    Scans goods-in, picks, packs and loads, capturing batch and expiry so a recall can be traced to customers.

  • End-of-day reconciliation

    Reconciles loaded, sold and returned stock, cash by denomination, returns and empties at route close.

  • Order management

    Takes orders from telesales, portal, WhatsApp, D2C and trade counter with approvals and credit limits.

  • Customer portal

    Lets trade customers order and reorder, view statements and invoices, and pay online.

  • White-labelled consumer app

    Branded mobile app for catalogue, checkout, in-app payment and live delivery tracking; orders join existing routes.

  • Retail POS app

    Offline till for trade counters, branch sales and self-service kiosks on the same stock and pricing.

  • Catchweight products and FEFO picking

    Prices variable-weight items on actual weight and picks first-expiry-first-out for short-life stock.

  • Accounting sync

    Syncs customers, invoices and payments with accounting packages such as Xero, QuickBooks and Sage.

  • Franchise management

    Listed in the Premium plan and as a solution area.

Pricing

Starting price
From GBP 29 per user per month
Pricing model
Subscription per user
Free plan
No
Free trial
No self-serve free trial; the vendor offers a scoped pilot on one route, depot or store

RouteMagic Lite is £29, Core £39 and Premium £59 per user per month; a user is anyone who signs in. Add-ons cost £50 to £1,000 a month depending on module and team size (for example the warehouse management add-on is £250 a month for under 20 users). A one-off implementation fee runs from £1,000 for under 5 users to £3,500, with a custom quote above 20 users. The page also shows AED pricing as a currency option.

Works with

Accounting
Sage 50Sage 200XeroQuickBooksDynamics 365TallyZoho Books
Inventory
Unleashed
Other
SwiftCloudHERE MapsGraphHopperGoogle MapsShopifyWooCommerceWhatsAppTwilioSendGridGeminiGoogle BigQueryLooker StudioAPI2PDFAmazon Web ServicesFirebase
Payments
StripeEchoPay

The integrations page lists 25+ native integrations; each shows a Talk to us button rather than a self-serve setup.

Where and how it runs

Available in
United Kingdom, United Arab Emirates
Platforms
Web, iOS, Android
Apps
Driver App: Routes, van sales, proof of delivery and payment collection. Warehouse App: Handheld barcode picking, loading and stock takes. D2C Consumer App: White-labelled customer ordering and tracking app
Hardware
No proprietary hardware; the apps run on standard Android and iOS phones and tablets and print to off-the-shelf Bluetooth thermal printers.

The site lists offices in the UK and UAE and says it has customers worldwide; it gives no formal country list, so these are the office countries.

The company

Company
Mobile Enterprise Systems Ltd
Registration
Registered in England and Wales
Founded
2006
Headquarters
Mildenhall, United Kingdom
Other offices
Dubai World Central, United Arab Emirates
Customers named by the vendor
Tayto Group, Ginsters, Covetrus, Autoglym, Carroll’s of Tullamore, Pilgrims Food Masters, Rich Sauces, Tirlan, So Sweet, Tregroes Waffles, Lowrie Foods, Fry Fresh Edible Oils, Tom and Ollie, NBC Distribution, Giacopazzi’s, The Cheese Man

Security and support

Support
Premium includes live WhatsApp support in UK business hours, a hotline for urgent issues and an assigned customer success representative.

Listing details

Built for
Wholesale
Focus
General-purpose, used in food businesses
Status
Active
Website
routemagic.app
Also listed in
CPG Sales, Trade Promotion & Retail Execution

Alternatives to RouteMagic

See all 3 in Route Planning & Delivery for Distributors

  • Descartes Route Planner (Foodservice)

    Descartes offers last-mile delivery software for foodservice distributors that run their own fleets.

    Runs on Web, against Web, iOS and Android for RouteMagic.

  • Bizom

    Bizom is a cloud and mobile platform for consumer goods brands to run route-to-market operations: sales force automation, distributor management, trade promotions and retail execution, with AI recommendations.

    Runs on Web, against Web, iOS and Android for RouteMagic.

  • CPGvision

    CPGvision is trade promotion management and revenue growth software for consumer packaged goods companies, built on Salesforce and sold by PSignite.

    Runs on Web, against Web, iOS and Android for RouteMagic.

  • GreatVines

    GreatVines is field sales and CRM software for beverage alcohol and consumer packaged goods suppliers and distributors, now sold under the Andavi Solutions name.

    Runs on Web, iOS, Android and Windows, against Web, iOS and Android for RouteMagic.

Compare RouteMagic

Side-by-side tables built from the same profile data.

What we could not confirm

These points were not confirmed when this page was written.

  • Founder names
  • Team size and funding
  • Contract term and renewal
  • Interface languages
  • Security certifications
  • Whether the Warehouse and D2C apps are available on both iOS and Android
  • Specific restaurant-facing features; the product is aimed at distributors and suppliers, not restaurants

Sources

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

  1. Home pagehttps://www.routemagic.app/
  2. Six apps and platform overviewhttps://www.routemagic.app/platform/
  3. Feature cataloguehttps://www.routemagic.app/features/
  4. Plans, add-ons, implementation fees, FAQhttps://www.routemagic.app/pricing/
  5. Integration listhttps://www.routemagic.app/integrations/
  6. Company, offices, customershttps://www.routemagic.app/about/
  7. HoReCa supply use casehttps://www.routemagic.app/industries/horeca-supply/
  8. Customer listhttps://www.routemagic.app/customers/