CPGvision

CPGvision is trade promotion management and revenue growth software for consumer packaged goods companies, built on Salesforce and sold by PSignite. It covers trade budgets, promotion planning and forecasting, deduction reconciliation, promotion optimisation with what-if scenarios, and pricing analysis. It is for food and other consumer goods brands selling to retailers, not for restaurants.

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Home page of CPGvision's website
CPGvision's website on 30 September 2026
Best for
Food and consumer goods brands managing trade spend, Finance and deduction teams
Pricing
Quote only
Runs on
Web

Who it is for

  • Food and consumer goods brands managing trade spend

    One place for budgets, promotion plans, deductions and post-event results, replacing spreadsheets and email.

  • Finance and deduction teams

    Deduction reconciliation with approvals, matching of distributor deductions to promotions and auto-settlement.

  • Pricing and revenue growth managers

    What-if scenarios across promotions, pricing and baselines, plus competitive analytics.

  • Brands selling through distributors

    Lists managing complex distributor relationships as a use case.

Less suited to: Restaurants and other food service businesses: the product is aimed at consumer packaged goods manufacturers planning promotions with retail partners.

What it does

  • Trade budgets and allocation

    Generate budgets for working and non-working trade on a fixed and variable basis.

  • Promotion planning and forecasting

    Plan promotions with real-time predictions and AI-based forecasts built from base and uplift factors.

  • Deduction reconciliation

    Kanban approvals, matching distributor deductions to indirect promotions and auto-settlements.

  • Accruals and audit trail

    Match expenses to events, attach contracts and proof of performance, and plan financial accruals in the app.

  • Reporting and account P&Ls

    Reports and dashboards for financials, forecast rollups, account P&Ls and post-promotion evaluation.

  • Trade promotion optimisation

    Constraint-based optimisation that suggests promotions within business rules, or generates a whole plan for review.

  • Scenario planning

    Side-by-side scenarios showing the effect on sales, trade spend and profit.

  • Pricing optimisation

    Manages pricing to balance sales and profitability.

  • Competitive analytics

    Analyses the competitive landscape for scenario planning.

  • Annual operating planning

    Sets and spreads targets and compares bottom-up account plans with top-down targets.

  • Agentic AI assistants

    AI helpers that give insights and carry out some tasks within the platform's security and workflows, as the vendor describes them.

  • Implementation services

    Blueprinting, implementation, data management and change management services are offered.

Pricing

Pricing model
Quote only

No prices are published. The pricing page lists packages named Quick Start, TPM Essentials, TPM Advanced and Full platform, with a feature grid of included and optional modules, and directs buyers to get started by contacting the vendor.

How it compares

Compared with the 8 products in CPG Sales, Trade Promotion & Retail Execution that have a profile on this site. These figures describe the category. They are not a recommendation.

  • Names 6 integrations. The median in this category is 5.50.
  • Lists Web only. Among the 8 products in this category that state their platforms, 3 list an iOS app and 2 list an Android app.
  • The category's 10 most-named integration partners are Salesforce, SAP, Access Atache, Accion, Accredo, Acumatica, Advanced Business Manager, Busy, Cin7, Crisp. Of these, this product's listing names Salesforce, Crisp.

Works with

Accounting
Oracle Netsuite
Other
SalesforceCrispRetail VelocityDatabricksDatasembly

These are logos on the vendor's partners page under platform and data partners; the page does not describe each as a product integration. The FAQ says master data usually comes through an ERP integration and adds shipment, distributor and syndicated point-of-sale data.

Where and how it runs

Platforms
Web

The vendor says it has deployments in over 60 countries with team members in North America, Latin America, Europe and Australia, but publishes no country list.

The company

Company
PSignite
Founded
2012
Headquarters
Naples, Florida, United States
Other offices
Krakow, Poland
Founders
Adam Bartkowski (founder and chairman of PSignite)
Customers named by the vendor
The Hershey Company, Panos Brands, SlimFast, GoMacro, Fruit of Loom, Mattel, Good Foods Group

Security and support

Security and compliance
Data encrypted at rest, with row-level encryption for sensitive data, and TLS 1.2 or higher in transit, US or EU data residency options; hosted in Salesforce, Heroku and AWS data centres, Multi-factor authentication and login restrictions by time, area and IP address
Support
Customer portal, system status page and PSignite Academy training are listed, with implementation done by the vendor's services team or partners.

Listing details

Vendor
PSignite
Built for
Food manufacturing
Focus
Food-specific
Status
Active
Website
cpgvision.com

Alternatives to CPGvision

See all 11 in CPG Sales, Trade Promotion & Retail Execution

  • SimpliField

    SimpliField is a frontline team platform for multi-site brands covering employee communication, task checklists, store visits and audits, microlearning and reporting.

    Names 7 integrations, against 6 for CPGvision.

  • Tibersoft

    Tibersoft sells data and analytics to food and packaging manufacturers that supply the away-from-home (foodservice) channel.

    Names 1 integration, against 6 for CPGvision.

  • Opmetrix

    Opmetrix is a cloud field-sales and retail-execution app for sales reps and merchandisers who visit stores, used by food and drink suppliers and brokers among others.

    Runs on Web and iOS, against Web for CPGvision.

  • Bizom

    Bizom is a cloud and mobile platform for consumer goods brands to run route-to-market operations: sales force automation, distributor management, trade promotions and retail execution, with AI recommendations.

    Names 12 integrations, against 6 for CPGvision.

Compare CPGvision

Side-by-side tables built from the same profile data.

What we could not confirm

These points were not confirmed when this page was written.

  • Any price or package fee (contact the vendor)
  • Contract length and renewal terms
  • Team size and funding
  • What each partner-page logo integrates with
  • Mobile apps and retail execution capabilities
  • Company-specific security certifications: the ISO and SOC lists on the security page belong to the infrastructure providers

Sources

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

  1. Homepage: platform, AI agents, serviceshttps://www.cpgvision.com/
  2. Packages and customer quoteshttps://www.cpgvision.com/pricing
  3. TPM featureshttps://www.cpgvision.com/solutions/trade-promotion-management
  4. TPO featureshttps://www.cpgvision.com/solutions/trade-promotion-optimization
  5. RGM featureshttps://www.cpgvision.com/solutions/revenue-growth-management
  6. Company history, leadership, officeshttps://www.cpgvision.com/about-us
  7. Partner logoshttps://www.cpgvision.com/psignite-partners
  8. Security practiceshttps://www.cpgvision.com/security-psignite
  9. Customer storieshttps://www.cpgvision.com/success-stories
  10. FAQ on data and annual planninghttps://www.cpgvision.com/frequently-asked-questions