Opmetrix

• Food and drink brands and brokers with field teams

  Reps capture shelf share, facings, promotions and photos in store; brokers can split tasks and reports by brand.

• Foodservice distributors

  Commerce Vision has a foodservice page that lists Opmetrix field sales alongside ecommerce and order automation.

• Sales teams that already run an ERP

  Orders, quotes, invoices and credits flow to the ERP through more than 30 integrations.

• Route optimisation

  Smart Route plans daily visits from drive time and live traffic, with static call cycles or dynamic self-planned routes.

• Live GPS tracking

  Management can see where field reps are, routes taken and stores visited.

• Specialised CRM

  Sales history, notes and photos for each customer, available in the field.

• Sales automation

  Quotes, orders, invoices and credits flow from the field app into the ERP.

• Retail execution

  Store audits and a live feed of photos, notes, share of shelf, facings and promotion compliance.

• Task management

  Managers create and target tasks by customer group, region or rep, with validated activity times and locations.

• B2B eCommerce portal

  Branded customer self-service store with order history, freight and minimum-order controls and open-cart follow-up.

• Dashboards and Power BI

  Reports on team performance and areas for improvement.

• Multi-brand management

  Splits tasks, time and reporting by brand, aimed at brokerage and sales-and-marketing agencies.

Pricing model

Quote only

No prices are published. The product pages offer a demo and a sales contact. The vendor says roll-out from sign-up takes 4 to 6 weeks.

Compared with the 8 products in CPG Sales, Trade Promotion & Retail Execution that have a profile on this site. These figures describe the category. They are not a recommendation.

• Names 15 integrations. The median in this category is 5.50.
• One of 3 products in this category with an iOS app. 8 products in this category state their platforms.
• The category's 10 most-named integration partners are Salesforce, SAP, Access Atache, Accion, Accredo, Acumatica, Advanced Business Manager, Busy, Cin7, Crisp. Of these, this product's listing names SAP, Access Atache, Accredo, Acumatica, Advanced Business Manager, Cin7.

Accounting

MYOBXero

Inventory

Cin7

Other

AcumaticaSAPDynamicsMicrosoft DynamicsMicrosoft Dynamics NavWIISEAdvanced Business ManagerAccredoGreentreeAccess AtacheJIWATencia

The page names these logos and says Opmetrix can also run stand-alone or with a custom integration. NetSuite also appears as a logo but its name is not in the page text.

Customers in

Australia

Platforms

Web, iOS

Commerce Vision is based in Brisbane and gives an Australian phone number; the site describes local support in Australia and does not publish a country list.

Founded

2001

Headquarters

Brisbane, Australia

Founders

John Farnea

Customers named by the vendor

DKSH, Hellers, Timepet, Constellation, Endeavour, Partmaster

Support

The vendor says it has an in-house local support team and dedicated project managers and training teams for implementation.

Vendor

Commerce Vision

Built for

Food manufacturing, Wholesale

Focus

General-purpose, used in food businesses

Status

Active

Website

commercevision.com.au

• Simplain

  Simplain sells StreamCollab, a vendor collaboration platform for grocery retailers, wholesalers and distributors.

  Runs on Web, against Web and iOS for Opmetrix.

• Bizom

  Bizom is a cloud and mobile platform for consumer goods brands to run route-to-market operations: sales force automation, distributor management, trade promotions and retail execution, with AI recommendations.

  Runs on Web, against Web and iOS for Opmetrix.

• SimpliField

  SimpliField is a frontline team platform for multi-site brands covering employee communication, task checklists, store visits and audits, microlearning and reporting.

  Runs on Web, against Web and iOS for Opmetrix.

• CPGvision

  CPGvision is trade promotion management and revenue growth software for consumer packaged goods companies, built on Salesforce and sold by PSignite.

  Runs on Web, against Web and iOS for Opmetrix.

Side-by-side tables built from the same profile data.

• Opmetrix vs CPGvision
• Opmetrix vs DeVineWare
• Opmetrix vs GreatVines
• Opmetrix vs Simplain
• Opmetrix vs SimpliField
• Opmetrix vs Tibersoft
• Opmetrix vs DeVineWare vs Simplain
• Opmetrix vs DeVineWare vs GreatVines vs Simplain

These points were not confirmed when this page was written.

• Any price or plan
• Opmetrix's own founding year and team size
• Native app names, Android support and hardware requirements
• Security certifications
• Contract terms
• Countries beyond Australia

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

1. Commerce Vision home: Advantive note, productshttps://www.commercevision.com.au/
2. Opmetrix overview, features, customershttps://www.commercevision.com.au/field-sales-tool
3. Routing and GPShttps://www.commercevision.com.au/field-sales-tool/route-optimisation
4. Retail executionhttps://www.commercevision.com.au/field-sales-tool/retail-execution
5. Multi-brandhttps://www.commercevision.com.au/field-sales-tool/multi-brand-management
6. B2B eCommercehttps://www.commercevision.com.au/field-sales-tool/commerce
7. Onboarding and taskshttps://www.commercevision.com.au/field-sales-tool/why-opmetrix
8. ERP integrationshttps://www.commercevision.com.au/field-sales-tool/integration
9. Foodservice fithttps://www.commercevision.com.au/industries/foodservice
10. Company historyhttps://www.commercevision.com.au/company