DeVineWare vs Opmetrix vs Simplain

DeVineWare is a subscription service for wineries that tracks distributor and account-level sales depletions, inventory and customer contacts in one database. Opmetrix is a cloud field-sales and retail-execution app for sales reps and merchandisers who visit stores, used by food and drink suppliers and brokers among others. Simplain sells StreamCollab, a vendor collaboration platform for grocery retailers, wholesalers and distributors. All three are listed under CPG Sales, Trade Promotion & Retail Execution. Where the profiles show a difference, it is in audience, platforms and countries covered.

Key differences

  • audience

    Not every audience is shared. Entries that only one product lists: DeVineWare: Small and medium wineries selling through distributors; Opmetrix: Food and drink brands and brokers with field teams; Simplain: Grocery and supermarket chains.

  • platforms

    Platform support differs. DeVineWare: Web, iOS, Android; Opmetrix: Web, iOS; Simplain: Web.

  • countries covered

    On geography, DeVineWare names 1 country, Opmetrix names 1 country and Simplain names 4 countries. No country appears in every list.

  • integrations

    DeVineWare names 5 integrations, Opmetrix names 15 integrations and Simplain names 2 integrations. No partner appears in every list.

  • company background

    Founding years: DeVineWare, 2000; Opmetrix, 2001; Simplain, 2007. Headquarters: DeVineWare, Sebastopol, United States; Opmetrix, Brisbane, Australia; Simplain, Walnut, United States.

Side by side

DeVineWare vs Opmetrix vs Simplain: side-by-side comparison from published vendor information
FieldDeVineWareOpmetrixSimplain
What it isDeVineWare is a subscription service for wineries that tracks distributor and account-level sales depletions, inventory and customer contacts in one database.Opmetrix is a cloud field-sales and retail-execution app for sales reps and merchandisers who visit stores, used by food and drink suppliers and brokers among others.Simplain sells StreamCollab, a vendor collaboration platform for grocery retailers, wholesalers and distributors.
Best forSmall and medium wineries selling through distributorsFood and drink brands and brokers with field teams; Foodservice distributors; Sales teams that already run an ERPGrocery and supermarket chains; Wholesalers and distributors managing many small suppliers
Pricing modelSubscriptionQuote onlyQuote only
Starting priceNot publishedNot publishedNot published
Free planNot publishedNot publishedNot published
Free trialNot publishedNot publishedNot published
ContractNot publishedNot publishedNot published
PlatformsWeb, iOS, AndroidWeb, iOSWeb
CountriesUnited StatesAustraliaCanada, India, United Arab Emirates, United States
LanguagesEnglishNot publishedNot published
Number of integrations5152
CertificationsNot publishedNot publishedNot published
Security practicesNot publishedNot publishedNot published
Founded200020012007
HeadquartersSebastopol, United StatesBrisbane, AustraliaWalnut, United States
OwnerNot publishedAdvantive (the site says Commerce Vision is now an Advantive company); Commerce Vision acquired Opmetrix in April 2022Not published
Last reviewed29 September 202629 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by DeVineWare

  • eCellar
  • eWinery
  • Nexternal
  • QuickBooks
  • VinNOW

Named only by Opmetrix

  • Access Atache
  • Accredo
  • Acumatica
  • Advanced Business Manager
  • Cin7
  • Dynamics
  • Greentree
  • JIWA
  • Microsoft Dynamics
  • Microsoft Dynamics Nav
  • MYOB
  • Tencia
and 2 more
  • WIISE
  • Xero

Named only by Simplain

  • Oracle

Which to choose

DeVineWare

Choose DeVineWare if you are in one of these groups: Small and medium wineries selling through distributors.

Our profile lists a weaker fit: Breweries, distilleries and factories. The vendor says its databases are built for wineries, not breweries, distilleries or factories.

Opmetrix

Choose Opmetrix if you fit its listed audience: Food and drink brands and brokers with field teams; Foodservice distributors; Sales teams that already run an ERP.

Simplain

Choose Simplain if your business matches one of the audiences it is listed for: Grocery and supermarket chains; Wholesalers and distributors managing many small suppliers.

Weaker fit: Single independent food outlets. The product is built for retailers, distributors and wholesalers with vendor networks and ERP back ends.

What we could not confirm

DeVineWare

  • Prices
  • Contract terms
  • Employee count
  • Funding
  • Security certifications
  • Standalone product and pricing pages (the site is one page)

Opmetrix

  • Any price or plan
  • Opmetrix's own founding year and team size
  • Native app names, Android support and hardware requirements
  • Security certifications
  • Contract terms
  • Countries beyond Australia

Simplain

  • Price or plans
  • Named POS, accounting or e-commerce integrations
  • Security certifications
  • Team size and funding
  • Whether the product is delivered only as SaaS (About says SaaS since 2019-2020)
  • Legal entity name

Go further

DeVineWare profileOpmetrix profileSimplain profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

DeVineWare, reviewed 29 September 2026

  1. Single-page site: products, partners, clients, contacthttps://www.devineware.com

Opmetrix, reviewed 29 September 2026

  1. Commerce Vision home: Advantive note, productshttps://www.commercevision.com.au/
  2. Opmetrix overview, features, customershttps://www.commercevision.com.au/field-sales-tool
  3. Routing and GPShttps://www.commercevision.com.au/field-sales-tool/route-optimisation
  4. Retail executionhttps://www.commercevision.com.au/field-sales-tool/retail-execution
  5. Multi-brandhttps://www.commercevision.com.au/field-sales-tool/multi-brand-management
  6. B2B eCommercehttps://www.commercevision.com.au/field-sales-tool/commerce
  7. Onboarding and taskshttps://www.commercevision.com.au/field-sales-tool/why-opmetrix
  8. ERP integrationshttps://www.commercevision.com.au/field-sales-tool/integration
  9. Foodservice fithttps://www.commercevision.com.au/industries/foodservice
  10. Company historyhttps://www.commercevision.com.au/company

Simplain, reviewed 29 September 2026

  1. Home pagehttps://www.simplain.com/
  2. StreamCollab overview and customer quoteshttps://www.simplain.com/streamcollab
  3. Trade fund management moduleshttps://www.simplain.com/streamcollab/trade-fund-management
  4. Master data moduleshttps://www.simplain.com/streamcollab/master-data-collaboration
  5. Operation automation moduleshttps://www.simplain.com/streamcollab/operation-automation
  6. Company history and officeshttps://www.simplain.com/about