DeVineWare vs Opmetrix

DeVineWare is a subscription service for wineries that tracks distributor and account-level sales depletions, inventory and customer contacts in one database. Opmetrix is a cloud field-sales and retail-execution app for sales reps and merchandisers who visit stores, used by food and drink suppliers and brokers among others. Both are listed under CPG Sales, Trade Promotion & Retail Execution. The main differences are in audience, platforms and countries covered.

Key differences

  • audience

    Not every audience is shared. Entries that only one product lists: DeVineWare: Small and medium wineries selling through distributors; Opmetrix: Food and drink brands and brokers with field teams.

  • platforms

    Listed platforms: DeVineWare: Web, iOS, Android; Opmetrix: Web, iOS.

  • countries covered

    On geography, DeVineWare names 1 country and Opmetrix names 1 country. No country appears in every list.

  • integrations

    DeVineWare names 5 integrations and Opmetrix names 15 integrations. No partner appears in every list.

  • company background

    DeVineWare was founded in 2000 and Opmetrix in 2001. By headquarters, DeVineWare (Sebastopol, United States) and Opmetrix (Brisbane, Australia).

Side by side

DeVineWare vs Opmetrix: side-by-side comparison from published vendor information
FieldDeVineWareOpmetrix
What it isDeVineWare is a subscription service for wineries that tracks distributor and account-level sales depletions, inventory and customer contacts in one database.Opmetrix is a cloud field-sales and retail-execution app for sales reps and merchandisers who visit stores, used by food and drink suppliers and brokers among others.
Best forSmall and medium wineries selling through distributorsFood and drink brands and brokers with field teams; Foodservice distributors; Sales teams that already run an ERP
Pricing modelSubscriptionQuote only
Starting priceNot publishedNot published
Free planNot publishedNot published
Free trialNot publishedNot published
ContractNot publishedNot published
PlatformsWeb, iOS, AndroidWeb, iOS
CountriesUnited StatesAustralia
LanguagesEnglishNot published
Number of integrations515
CertificationsNot publishedNot published
Security practicesNot publishedNot published
Founded20002001
HeadquartersSebastopol, United StatesBrisbane, Australia
OwnerNot publishedAdvantive (the site says Commerce Vision is now an Advantive company); Commerce Vision acquired Opmetrix in April 2022
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by DeVineWare

  • eCellar
  • eWinery
  • Nexternal
  • QuickBooks
  • VinNOW

Named only by Opmetrix

  • Access Atache
  • Accredo
  • Acumatica
  • Advanced Business Manager
  • Cin7
  • Dynamics
  • Greentree
  • JIWA
  • Microsoft Dynamics
  • Microsoft Dynamics Nav
  • MYOB
  • SAP
and 3 more
  • Tencia
  • WIISE
  • Xero

Which to choose

DeVineWare

Choose DeVineWare if your business matches one of the audiences it is listed for: Small and medium wineries selling through distributors.

Less suited to: Breweries, distilleries and factories. The vendor says its databases are built for wineries, not breweries, distilleries or factories.

Opmetrix

Choose Opmetrix if you are in one of these groups: Food and drink brands and brokers with field teams; Foodservice distributors; Sales teams that already run an ERP.

What we could not confirm

DeVineWare

  • Prices
  • Contract terms
  • Employee count
  • Funding
  • Security certifications
  • Standalone product and pricing pages (the site is one page)

Opmetrix

  • Any price or plan
  • Opmetrix's own founding year and team size
  • Native app names, Android support and hardware requirements
  • Security certifications
  • Contract terms
  • Countries beyond Australia

Go further

DeVineWare profileOpmetrix profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

DeVineWare, reviewed 29 September 2026

  1. Single-page site: products, partners, clients, contacthttps://www.devineware.com

Opmetrix, reviewed 29 September 2026

  1. Commerce Vision home: Advantive note, productshttps://www.commercevision.com.au/
  2. Opmetrix overview, features, customershttps://www.commercevision.com.au/field-sales-tool
  3. Routing and GPShttps://www.commercevision.com.au/field-sales-tool/route-optimisation
  4. Retail executionhttps://www.commercevision.com.au/field-sales-tool/retail-execution
  5. Multi-brandhttps://www.commercevision.com.au/field-sales-tool/multi-brand-management
  6. B2B eCommercehttps://www.commercevision.com.au/field-sales-tool/commerce
  7. Onboarding and taskshttps://www.commercevision.com.au/field-sales-tool/why-opmetrix
  8. ERP integrationshttps://www.commercevision.com.au/field-sales-tool/integration
  9. Foodservice fithttps://www.commercevision.com.au/industries/foodservice
  10. Company historyhttps://www.commercevision.com.au/company