Opmetrix vs Simplain

Opmetrix is a cloud field-sales and retail-execution app for sales reps and merchandisers who visit stores, used by food and drink suppliers and brokers among others. Simplain sells StreamCollab, a vendor collaboration platform for grocery retailers, wholesalers and distributors. Both are listed under CPG Sales, Trade Promotion & Retail Execution. They differ in audience, platforms and countries covered.

Key differences

  • audience

    The audiences they list differ. Listed for one product only, for example: Opmetrix: Food and drink brands and brokers with field teams; Simplain: Grocery and supermarket chains.

  • platforms

    Platform support differs. Opmetrix: Web, iOS; Simplain: Web.

  • countries covered

    Country coverage differs. Opmetrix names 1 country and Simplain names 4 countries. No country appears in every list.

  • integrations

    The integration lists differ. Opmetrix names 15 integrations and Simplain names 2 integrations. 1 partner appears in every list.

  • company background

    By founding year, Opmetrix (2001) and Simplain (2007). By headquarters, Opmetrix (Brisbane, Australia) and Simplain (Walnut, United States).

Side by side

Opmetrix vs Simplain: side-by-side comparison from published vendor information
FieldOpmetrixSimplain
What it isOpmetrix is a cloud field-sales and retail-execution app for sales reps and merchandisers who visit stores, used by food and drink suppliers and brokers among others.Simplain sells StreamCollab, a vendor collaboration platform for grocery retailers, wholesalers and distributors.
Best forFood and drink brands and brokers with field teams; Foodservice distributors; Sales teams that already run an ERPGrocery and supermarket chains; Wholesalers and distributors managing many small suppliers
Pricing modelQuote onlyQuote only
Starting priceNot publishedNot published
Free planNot publishedNot published
Free trialNot publishedNot published
ContractNot publishedNot published
PlatformsWeb, iOSWeb
CountriesAustraliaCanada, India, United Arab Emirates, United States
LanguagesNot publishedNot published
Number of integrations152
CertificationsNot publishedNot published
Security practicesNot publishedNot published
Founded20012007
HeadquartersBrisbane, AustraliaWalnut, United States
OwnerAdvantive (the site says Commerce Vision is now an Advantive company); Commerce Vision acquired Opmetrix in April 2022Not published
Last reviewed29 September 202629 September 2026

Integrations

Named by both

  • SAP

Named only by Opmetrix

  • Access Atache
  • Accredo
  • Acumatica
  • Advanced Business Manager
  • Cin7
  • Dynamics
  • Greentree
  • JIWA
  • Microsoft Dynamics
  • Microsoft Dynamics Nav
  • MYOB
  • Tencia
and 2 more
  • WIISE
  • Xero

Named only by Simplain

  • Oracle

Which to choose

Opmetrix

Choose Opmetrix if you fit its listed audience: Food and drink brands and brokers with field teams; Foodservice distributors; Sales teams that already run an ERP.

Simplain

Choose Simplain if you fit its listed audience: Grocery and supermarket chains; Wholesalers and distributors managing many small suppliers.

Less suited to: Single independent food outlets. The product is built for retailers, distributors and wholesalers with vendor networks and ERP back ends.

What we could not confirm

Opmetrix

  • Any price or plan
  • Opmetrix's own founding year and team size
  • Native app names, Android support and hardware requirements
  • Security certifications
  • Contract terms
  • Countries beyond Australia

Simplain

  • Price or plans
  • Named POS, accounting or e-commerce integrations
  • Security certifications
  • Team size and funding
  • Whether the product is delivered only as SaaS (About says SaaS since 2019-2020)
  • Legal entity name

Go further

Opmetrix profileSimplain profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Opmetrix, reviewed 29 September 2026

  1. Commerce Vision home: Advantive note, productshttps://www.commercevision.com.au/
  2. Opmetrix overview, features, customershttps://www.commercevision.com.au/field-sales-tool
  3. Routing and GPShttps://www.commercevision.com.au/field-sales-tool/route-optimisation
  4. Retail executionhttps://www.commercevision.com.au/field-sales-tool/retail-execution
  5. Multi-brandhttps://www.commercevision.com.au/field-sales-tool/multi-brand-management
  6. B2B eCommercehttps://www.commercevision.com.au/field-sales-tool/commerce
  7. Onboarding and taskshttps://www.commercevision.com.au/field-sales-tool/why-opmetrix
  8. ERP integrationshttps://www.commercevision.com.au/field-sales-tool/integration
  9. Foodservice fithttps://www.commercevision.com.au/industries/foodservice
  10. Company historyhttps://www.commercevision.com.au/company

Simplain, reviewed 29 September 2026

  1. Home pagehttps://www.simplain.com/
  2. StreamCollab overview and customer quoteshttps://www.simplain.com/streamcollab
  3. Trade fund management moduleshttps://www.simplain.com/streamcollab/trade-fund-management
  4. Master data moduleshttps://www.simplain.com/streamcollab/master-data-collaboration
  5. Operation automation moduleshttps://www.simplain.com/streamcollab/operation-automation
  6. Company history and officeshttps://www.simplain.com/about