Simplain
Simplain sells StreamCollab, a vendor collaboration platform for grocery retailers, wholesalers and distributors. It gives suppliers a portal to submit item data, costs, promotions, rebates, order confirmations and invoices that retail teams review and push to their ERP. It also offers implementation and managed services, and is aimed at chains dealing with many suppliers.
Last reviewed
- Best for
- Grocery and supermarket chains, Wholesalers and distributors managing many small suppliers
- Pricing
- Quote only
- Runs on
- Web
Who it is for
Grocery and supermarket chains
The vendor lists grocery and supermarkets first among the industries it serves, and names Raley’s, Sedanos and Weis Markets in customer quotes.
Wholesalers and distributors managing many small suppliers
The operation automation modules are built for smaller, less tech-savvy vendors, including PO confirmations and FSMA 204 traceability fields.
Less suited to: Single independent food outlets. The product is built for retailers, distributors and wholesalers with vendor networks and ERP back ends.
What it does
Deals and promotions management
Central planning of vendor deals and promotions with role-based logins, structured workflows, automated escalations and an audit log.
Rebate management
Generates rebate billings and invoices and reconciles deductions using POS, ERP and purchase order data.
Item introduction and maintenance
Vendor-facing portal to onboard new items and update item data, with spreadsheet, API and image intake, AI validation and 200+ industry attributes such as nutrition and allergen.
Cost management
Tracks list cost changes at warehouse, store, chain and zone level and shows theoretical gross margin from a chain-level price.
Vendor maintenance
Lets vendors keep their own company information current, with image and template uploads and automated escalation.
Order confirmation
Smaller vendors create and send PO confirmations and advance shipment notices, with GS1 and FSMA 204 fields and traceability records.
Vendor registration
Supplier onboarding with document capture and AI plus third-party API checks against business registry and bank verification.
Invoice management
Matches vendor-uploaded invoices to purchase orders using OCR and AI, and shows payment status to vendors.
ERP and downstream system integration
Pushes approved data to downstream systems in one click; the vendor cites ERP integration with SAP and Oracle.
AI-assisted data entry and validation
Uses machine learning for anomaly detection, semantic search and multi-language translation across modules.
Pricing
- Pricing model
- Quote only
Simplain publishes no prices; pages direct visitors to request a demo.
How it compares
Compared with the 8 products in CPG Sales, Trade Promotion & Retail Execution that have a profile on this site. These figures describe the category. They are not a recommendation.
- Names 2 integrations. The median in this category is 5.50.
- Lists Web only. Among the 8 products in this category that state their platforms, 3 list an iOS app and 2 list an Android app.
- The category's 10 most-named integration partners are Salesforce, SAP, Access Atache, Accion, Accredo, Acumatica, Advanced Business Manager, Busy, Cin7, Crisp. Of these, this product's listing names SAP.
Where and how it runs
- Offices in
- United States, Canada, India, United Arab Emirates
- Platforms
- Web
Offices from the About page; the vendor says it serves retailers and wholesalers worldwide.
The company
- Founded
- 2007
- Headquarters
- Walnut, United States
- Other offices
- Coimbatore, India, Toronto, Canada, Dubai, UAE
- Founders
- Sanjaye Elayattu
- Customers named by the vendor
- Raley’s, Sedanos, Weis Markets
Security and support
- Support
- Managed services are offered, including application management, database administration and ongoing platform enhancement.
Listing details
- Built for
- Food manufacturing
- Focus
- General-purpose, used in food businesses
- Status
- Active
- Website
- simplain.com
Alternatives to Simplain
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Runs on Web and iOS, against Web for Simplain.
DeVineWare
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Runs on Web, iOS and Android, against Web for Simplain.
GreatVines
GreatVines is field sales and CRM software for beverage alcohol and consumer packaged goods suppliers and distributors, now sold under the Andavi Solutions name.
Runs on Web, iOS, Android and Windows, against Web for Simplain.
Bizom
Bizom is a cloud and mobile platform for consumer goods brands to run route-to-market operations: sales force automation, distributor management, trade promotions and retail execution, with AI recommendations.
Names 12 integrations, against 2 for Simplain.
Compare Simplain
Side-by-side tables built from the same profile data.
What we could not confirm
These points were not confirmed when this page was written.
- Price or plans
- Named POS, accounting or e-commerce integrations
- Security certifications
- Team size and funding
- Whether the product is delivered only as SaaS (About says SaaS since 2019-2020)
- Legal entity name
Sources
Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.
- Home pagehttps://www.simplain.com/
- StreamCollab overview and customer quoteshttps://www.simplain.com/streamcollab
- Trade fund management moduleshttps://www.simplain.com/streamcollab/trade-fund-management
- Master data moduleshttps://www.simplain.com/streamcollab/master-data-collaboration
- Operation automation moduleshttps://www.simplain.com/streamcollab/operation-automation
- Company history and officeshttps://www.simplain.com/about