DeVineWare vs GreatVines vs Opmetrix vs Simplain
DeVineWare is a subscription service for wineries that tracks distributor and account-level sales depletions, inventory and customer contacts in one database. GreatVines is field sales and CRM software for beverage alcohol and consumer packaged goods suppliers and distributors, now sold under the Andavi Solutions name. Opmetrix is a cloud field-sales and retail-execution app for sales reps and merchandisers who visit stores, used by food and drink suppliers and brokers among others. Simplain sells StreamCollab, a vendor collaboration platform for grocery retailers, wholesalers and distributors. All four are listed under CPG Sales, Trade Promotion & Retail Execution. Where the profiles show a difference, it is in audience, platforms and countries covered.
Key differences
audience
Not every audience is shared. Entries that only one product lists: DeVineWare: Small and medium wineries selling through distributors; GreatVines: Beverage alcohol suppliers with field sales teams; Opmetrix: Food and drink brands and brokers with field teams; Simplain: Grocery and supermarket chains.
platforms
Platform support differs. DeVineWare: Web, iOS, Android; GreatVines: Web, iOS, Android, Windows; Opmetrix: Web, iOS; Simplain: Web.
countries covered
Country coverage differs. DeVineWare names 1 country, GreatVines names 1 country, Opmetrix names 1 country and Simplain names 4 countries. No country appears in every list.
integrations
On integrations, DeVineWare names 5 integrations, GreatVines names 3 integrations, Opmetrix names 15 integrations and Simplain names 2 integrations. No partner appears in every list.
Side by side
| Field | DeVineWare | GreatVines | Opmetrix | Simplain |
|---|---|---|---|---|
| What it is | DeVineWare is a subscription service for wineries that tracks distributor and account-level sales depletions, inventory and customer contacts in one database. | GreatVines is field sales and CRM software for beverage alcohol and consumer packaged goods suppliers and distributors, now sold under the Andavi Solutions name. | Opmetrix is a cloud field-sales and retail-execution app for sales reps and merchandisers who visit stores, used by food and drink suppliers and brokers among others. | Simplain sells StreamCollab, a vendor collaboration platform for grocery retailers, wholesalers and distributors. |
| Best for | Small and medium wineries selling through distributors | Beverage alcohol suppliers with field sales teams; Wine and spirits distributors; Brands managing national chain programmes | Food and drink brands and brokers with field teams; Foodservice distributors; Sales teams that already run an ERP | Grocery and supermarket chains; Wholesalers and distributors managing many small suppliers |
| Pricing model | Subscription | Quote only | Quote only | Quote only |
| Starting price | Not published | Not published | Not published | Not published |
| Free plan | Not published | Not published | Not published | Not published |
| Free trial | Not published | Not published | Not published | Not published |
| Contract | Not published | Not published | Not published | Not published |
| Platforms | Web, iOS, Android | Web, iOS, Android, Windows | Web, iOS | Web |
| Countries | United States | United States | Australia | Canada, India, United Arab Emirates, United States |
| Languages | English | Not published | Not published | Not published |
| Number of integrations | 5 | 3 | 15 | 2 |
| Certifications | Not published | Not published | Not published | Not published |
| Security practices | Not published | Not published | Not published | Not published |
| Founded | 2000 | Not published | 2001 | 2007 |
| Headquarters | Sebastopol, United States | Not published | Brisbane, Australia | Walnut, United States |
| Owner | Not published | Andavi Solutions Inc. | Advantive (the site says Commerce Vision is now an Advantive company); Commerce Vision acquired Opmetrix in April 2022 | Not published |
| Last reviewed | 29 September 2026 | 29 September 2026 | 29 September 2026 | 29 September 2026 |
Integrations
No partner appears in every list.
Named only by DeVineWare
- eCellar
- eWinery
- Nexternal
- QuickBooks
- VinNOW
Named only by GreatVines
- GoodData
- Nielsen TDLinx
- Salesforce Lightning Platform
Named only by Opmetrix
- Access Atache
- Accredo
- Acumatica
- Advanced Business Manager
- Cin7
- Dynamics
- Greentree
- JIWA
- Microsoft Dynamics
- Microsoft Dynamics Nav
- MYOB
- Tencia
and 2 moreshow fewer
- WIISE
- Xero
Named only by Simplain
- Oracle
Which to choose
DeVineWare
Choose DeVineWare if your business matches one of the audiences it is listed for: Small and medium wineries selling through distributors.
Weaker fit: Breweries, distilleries and factories. The vendor says its databases are built for wineries, not breweries, distilleries or factories.
GreatVines
Choose GreatVines if you are in one of these groups: Beverage alcohol suppliers with field sales teams; Wine and spirits distributors; Brands managing national chain programmes.
Our profile lists a weaker fit: Restaurants and other food businesses: the vendor positions the platform for beverage alcohol and CPG suppliers and distributors.
Opmetrix
Choose Opmetrix if you are in one of these groups: Food and drink brands and brokers with field teams; Foodservice distributors; Sales teams that already run an ERP.
Simplain
Choose Simplain if your business matches one of the audiences it is listed for: Grocery and supermarket chains; Wholesalers and distributors managing many small suppliers.
Our profile lists a weaker fit: Single independent food outlets. The product is built for retailers, distributors and wholesalers with vendor networks and ERP back ends.
What we could not confirm
DeVineWare
- Prices
- Contract terms
- Employee count
- Funding
- Security certifications
- Standalone product and pricing pages (the site is one page)
GreatVines
- Prices and contract terms
- Founding year, headquarters, founders, funding, employee count
- When GreatVines became part of Andavi Solutions
- Security certifications
- Languages
- Countries beyond the United States
Opmetrix
- Any price or plan
- Opmetrix's own founding year and team size
- Native app names, Android support and hardware requirements
- Security certifications
- Contract terms
- Countries beyond Australia
Simplain
- Price or plans
- Named POS, accounting or e-commerce integrations
- Security certifications
- Team size and funding
- Whether the product is delivered only as SaaS (About says SaaS since 2019-2020)
- Legal entity name
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
DeVineWare, reviewed 29 September 2026
- Single-page site: products, partners, clients, contacthttps://www.devineware.com
GreatVines, reviewed 29 September 2026
- Homepage, customershttps://andavisolutions.com/
- GreatVines moduleshttps://andavisolutions.com/greatvines-sales-management/
- Mobile app, integrations, platformhttps://andavisolutions.com/technologies/
- Company overviewhttps://andavisolutions.com/company-info/
- Customer testimonialshttps://andavisolutions.com/company-info/our-customers/
- Partnershttps://andavisolutions.com/company-info/our-partners/
- Trade promotionhttps://andavisolutions.com/tradeparency-trade-promotion-software/
- Supporthttps://andavisolutions.com/support/
- Contacthttps://andavisolutions.com/contact-us/
Opmetrix, reviewed 29 September 2026
- Commerce Vision home: Advantive note, productshttps://www.commercevision.com.au/
- Opmetrix overview, features, customershttps://www.commercevision.com.au/field-sales-tool
- Routing and GPShttps://www.commercevision.com.au/field-sales-tool/route-optimisation
- Retail executionhttps://www.commercevision.com.au/field-sales-tool/retail-execution
- Multi-brandhttps://www.commercevision.com.au/field-sales-tool/multi-brand-management
- B2B eCommercehttps://www.commercevision.com.au/field-sales-tool/commerce
- Onboarding and taskshttps://www.commercevision.com.au/field-sales-tool/why-opmetrix
- ERP integrationshttps://www.commercevision.com.au/field-sales-tool/integration
- Foodservice fithttps://www.commercevision.com.au/industries/foodservice
- Company historyhttps://www.commercevision.com.au/company
Simplain, reviewed 29 September 2026
- Home pagehttps://www.simplain.com/
- StreamCollab overview and customer quoteshttps://www.simplain.com/streamcollab
- Trade fund management moduleshttps://www.simplain.com/streamcollab/trade-fund-management
- Master data moduleshttps://www.simplain.com/streamcollab/master-data-collaboration
- Operation automation moduleshttps://www.simplain.com/streamcollab/operation-automation
- Company history and officeshttps://www.simplain.com/about