Opmetrix vs SimpliField

Opmetrix is a cloud field-sales and retail-execution app for sales reps and merchandisers who visit stores, used by food and drink suppliers and brokers among others. SimpliField is a frontline team platform for multi-site brands covering employee communication, task checklists, store visits and audits, microlearning and reporting. Both are listed under CPG Sales, Trade Promotion & Retail Execution. Where the profiles show a difference, it is in audience, platforms and integrations.

Key differences

  • audience

    Audience differs between the profiles. Listed by one product alone: Opmetrix: Food and drink brands and brokers with field teams; SimpliField: Multi-location restaurant, QSR and coffee chains.

  • platforms

    Platform support differs. Opmetrix: Web, iOS; SimpliField: Web.

  • integrations

    Opmetrix names 15 integrations and SimpliField names 7 integrations. No partner appears in every list.

  • company background

    Parent companies: Opmetrix, Advantive (the site says Commerce Vision is now an Advantive company); Commerce Vision acquired Opmetrix in April 2022; SimpliField, YOOBIC.

Side by side

Opmetrix vs SimpliField: side-by-side comparison from published vendor information
FieldOpmetrixSimpliField
What it isOpmetrix is a cloud field-sales and retail-execution app for sales reps and merchandisers who visit stores, used by food and drink suppliers and brokers among others.SimpliField is a frontline team platform for multi-site brands covering employee communication, task checklists, store visits and audits, microlearning and reporting.
Best forFood and drink brands and brokers with field teams; Foodservice distributors; Sales teams that already run an ERPMulti-location restaurant, QSR and coffee chains; Franchise networks with field teams
Pricing modelQuote onlyQuote only
Starting priceNot publishedNot published
Free planNot publishedNot published
Free trialNot publishedNot published
ContractNot publishedNot published
PlatformsWeb, iOSWeb
CountriesAustraliaNot published
LanguagesNot publishedNot published
Number of integrations157
CertificationsNot publishedSOC 2 Type 2
Security practicesNot publishedCSA CAIQ v4 self-assessment (YOOBIC)
Founded2001Not published
HeadquartersBrisbane, AustraliaNot published
OwnerAdvantive (the site says Commerce Vision is now an Advantive company); Commerce Vision acquired Opmetrix in April 2022YOOBIC
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Opmetrix

  • Access Atache
  • Accredo
  • Acumatica
  • Advanced Business Manager
  • Cin7
  • Dynamics
  • Greentree
  • JIWA
  • Microsoft Dynamics
  • Microsoft Dynamics Nav
  • MYOB
  • SAP
and 3 more
  • Tencia
  • WIISE
  • Xero

Named only by SimpliField

  • Google Reviews
  • Instagram
  • LinkedIn
  • Salesforce
  • SharePoint
  • Yammer
  • YouTube

Which to choose

Opmetrix

Choose Opmetrix if you are in one of these groups: Food and drink brands and brokers with field teams; Foodservice distributors; Sales teams that already run an ERP.

SimpliField

Choose SimpliField if you fit its listed audience: Multi-location restaurant, QSR and coffee chains; Franchise networks with field teams.

What we could not confirm

Opmetrix

  • Any price or plan
  • Opmetrix's own founding year and team size
  • Native app names, Android support and hardware requirements
  • Security certifications
  • Contract terms
  • Countries beyond Australia

SimpliField

  • Any price (quote only)
  • Date of the YOOBIC acquisition of SimpliField and whether SimpliField remains sold as a separate product
  • SimpliField's own founding date, headquarters and funding
  • Mobile app store listings and supported mobile platforms
  • Country availability and languages
  • Which POS or scheduling systems are integrated

Go further

Opmetrix profileSimpliField profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Opmetrix, reviewed 29 September 2026

  1. Commerce Vision home: Advantive note, productshttps://www.commercevision.com.au/
  2. Opmetrix overview, features, customershttps://www.commercevision.com.au/field-sales-tool
  3. Routing and GPShttps://www.commercevision.com.au/field-sales-tool/route-optimisation
  4. Retail executionhttps://www.commercevision.com.au/field-sales-tool/retail-execution
  5. Multi-brandhttps://www.commercevision.com.au/field-sales-tool/multi-brand-management
  6. B2B eCommercehttps://www.commercevision.com.au/field-sales-tool/commerce
  7. Onboarding and taskshttps://www.commercevision.com.au/field-sales-tool/why-opmetrix
  8. ERP integrationshttps://www.commercevision.com.au/field-sales-tool/integration
  9. Foodservice fithttps://www.commercevision.com.au/industries/foodservice
  10. Company historyhttps://www.commercevision.com.au/company

SimpliField, reviewed 29 September 2026

  1. YOOBIC platform overviewhttps://yoobic.com/
  2. SimpliField now part of YOOBIC, features, customershttps://yoobic.com/simplifield/
  3. Restaurant operations offerhttps://yoobic.com/industries/restaurants/
  4. Task management, dashboardshttps://yoobic.com/task-management/
  5. Communications featureshttps://yoobic.com/communications/
  6. Learning featureshttps://yoobic.com/learning/
  7. Integrations and APIhttps://yoobic.com/integrations/
  8. Pricing approachhttps://yoobic.com/pricing/
  9. Parent company backgroundhttps://yoobic.com/about/
  10. Security certificationshttps://trust.yoobic.com/