B2B Wave vs Opply

B2B Wave is a wholesale ordering platform. Opply is an ingredient sourcing and order management service for food and drink brands and co-manufacturers. Both are listed under Supplier Ordering Marketplace. Where the profiles show a difference, it is in price, audience and platforms.

Key differences

  • price

    B2B Wave publishes a starting price of GBP 270 per month. Opply does not publish a starting price.

  • audience

    Not every audience is shared. Entries that only one product lists: B2B Wave: Food and beverage distributors and suppliers; Opply: Food and drink start-ups.

  • platforms

    Listed platforms: B2B Wave: Web, iOS, Android; Opply: Web.

Side by side

B2B Wave vs Opply: side-by-side comparison from published vendor information
FieldB2B WaveOpply
What it isB2B Wave is a wholesale ordering platform.Opply is an ingredient sourcing and order management service for food and drink brands and co-manufacturers.
Best forFood and beverage distributors and suppliers; Suppliers with field sales reps; Wholesalers using QuickBooks or XeroFood and drink start-ups; Scale-up food and beverage brands; Co-manufacturers; Ingredient suppliers wanting SME buyers
Pricing modelSubscription per accountQuote only
Starting priceGBP 270 per monthNot published
Free planNoNot published
Free trialYesNot published
ContractNot publishedNot published
PlatformsWeb, iOS, AndroidWeb
CountriesNot publishedNot published
LanguagesDanish, Dutch, English (UK), English (US), Finnish, French and 5 moreNot published
Number of integrations28Not published
CertificationsNot publishedNot published
Security practicesNot publishedNot published
FoundedNot published2021
HeadquartersNot publishedLondon, United Kingdom
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by B2B Wave

  • Adyen
  • Authorize.net
  • Avalara
  • Balance
  • Brightpearl
  • ChannelAdvisor
  • Cin7 Core
  • eWay
  • Fishbowl
  • Google Analytics
  • Linnworks
  • Mailchimp
and 16 more
  • Microsoft Dynamics 365
  • PayPal
  • QuickBooks Online
  • QuickBooks Desktop
  • R+L Carriers
  • Sage 50 & 200
  • ShipStation
  • Shopify
  • Sola
  • Square
  • Stripe
  • Veeqo
  • Xero
  • Zapier
  • Zoho CRM
  • Zoho Inventory

Named only by Opply

Opply does not name any integrations in the material we reviewed.

Which to choose

B2B Wave

Choose B2B Wave if you are in one of these groups: Food and beverage distributors and suppliers; Suppliers with field sales reps; Wholesalers using QuickBooks or Xero.

Opply

Choose Opply if you fit its listed audience: Food and drink start-ups; Scale-up food and beverage brands; Co-manufacturers.

Less suited to: Restaurants and other food service venues. Opply's pages address food and beverage brands, co-manufacturers and ingredient suppliers, and its case studies are of drinks and food producers.

What we could not confirm

B2B Wave

  • Founding year and team size
  • Funding
  • Security certifications
  • Contract minimum term
  • Which integrations are included on which plan

Opply

  • Prices and fee percentages
  • Funding history
  • Employee count
  • Countries served
  • Any software integrations
  • Security certifications

Go further

B2B Wave profileOpply profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

B2B Wave, reviewed 29 September 2026

  1. Homepage and customer resultshttps://www.b2bwave.com
  2. Plans and priceshttps://www.b2bwave.com/pricing
  3. Integration listhttps://www.b2bwave.com/integrations-api
  4. Feature list and languageshttps://www.b2bwave.com/features
  5. Food and beverage usehttps://www.b2bwave.com/industries/food-beverage
  6. Sales rep apphttps://www.b2bwave.com/mobile-ordering-app
  7. Offices and support hourshttps://www.b2bwave.com/contact
  8. Legal entityhttps://www.b2bwave.com/terms

Opply, reviewed 29 September 2026

  1. Product overview, logistics and payments claimshttps://opply.com/
  2. Sourcing producthttps://opply.com/sourcing/
  3. Order management producthttps://opply.com/order-management/
  4. Start-up positioninghttps://opply.com/start-ups/
  5. Scale-up positioninghttps://opply.com/scale-ups/
  6. Co-manufacturer positioninghttps://opply.com/co-manufacturers/
  7. Supplier sidehttps://opply.com/suppliers/
  8. Founders, founding year, officeshttps://opply.com/about/
  9. Customers and country counthttps://opply.com/case-studies/
  10. Legal entity and fee structurehttps://opply.com/marketplace-terms/
  11. ROI calculatorhttps://opply.com/roi-calculator/