Opply

• Food and drink start-ups

  Small brands that want lower ingredient prices without large minimum orders and without hiring someone to run purchasing.

• Scale-up food and beverage brands

  Brands buying from many suppliers that want one ordering process, negotiated rates and a single monthly invoice.

• Co-manufacturers

  Co-manufacturers that want to consolidate purchase orders and payment terms while keeping their existing suppliers.

• Ingredient suppliers wanting SME buyers

  Suppliers can receive orders from small food and drink brands through the platform without doing their own outreach.

Less suited to: Restaurants and other food service venues. Opply's pages address food and beverage brands, co-manufacturers and ingredient suppliers, and its case studies are of drinks and food producers.

• Aggregated ingredient buying

  Combines demand from many small buyers to get volume-based prices the vendor says are normally reserved for larger buyers.

• Verified supplier network

  Matches ingredient needs to suppliers vetted for certifications, compliance and delivery reliability, based on availability, price and certification.

• Quote management

  Opply handles matching, negotiation and quote handling with suppliers on the buyer's behalf.

• Order placement and tracking

  Places and manages orders across a buyer's suppliers in one place, including purchase orders and delivery notes.

• Use your existing suppliers

  Buyers can keep their current suppliers and route orders, communication and updates through Opply.

• Delivery coordination

  Aligns lead times across suppliers and tracks each delivery end to end; the vendor cites a 98% on-time-in-full rate against a 60% industry average.

• Single monthly invoice

  Consolidates all supplier costs into one invoice per month.

• Extended payment terms

  Offers 60 to 90 day payment terms across orders without renegotiating with each supplier.

• Supplier performance tracking

  Tracks on-time-in-full rates, lead times and pricing history across suppliers.

• Specs and certification management

  Holds supplier documentation such as specifications and certifications so buyers do not chase paperwork.

• AI agents with account manager oversight

  AI agents monitor stock, place orders and handle supplier communication, with a dedicated account manager overseeing the account.

• Smart reordering

  Reorders based on usage, with ordering, tracking and payments managed in one place.

• Supplier-side order platform

  Suppliers receive orders and see customer, product and order data in one place, with orders, documents and payments automated.

• Operations ROI calculator

  A short web calculator that estimates the hours and cost of a brand's ingredient-operations workload.

Pricing model

Quote only

Opply publishes no prices. The site offers a demo or a quote. Its marketplace terms say Opply's fees for Order Management Services are set out in each customer's Purchase Agreement or Services Agreement, and refer to a management fee on order value.

Platforms

Web

The case-studies page says Opply is available in 32 countries but does not name them. The company has offices in London and Chicago, and contracts through Opply Ltd for UK customers and a US entity for US customers.

Company

Opply Ltd

Registration

Incorporated in England and Wales, number 13555177

Founded

2021

Headquarters

London, United Kingdom

Other offices

Chicago

Founders

Helen Murphy, Martin Postel

Customers named by the vendor

Counter Culture Drinks, Agua de Madre, Whims Delights, Unrooted Drinks, Jukes Cordialities

Support

Each customer has a dedicated account manager who oversees the account, according to the vendor's homepage.

Built for

Food manufacturing

Focus

Food-specific

Status

Active

Website

opply.com

• B2B Wave

  B2B Wave is a wholesale ordering platform.

  Runs on Web, iOS and Android, against Web for Opply.

• Upstock

  Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them.

  Listed as best for: Cafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands.

• FoodByUs

  FoodByUs is an Australian procurement platform for hospitality venues.

  Listed as best for: Restaurants, cafes and pubs in Australia; Multi-venue groups.

• Ordermentum

  Ordermentum is an Australian wholesale ordering and payments platform that connects hospitality venues with food and drink suppliers.

  Runs on Web, iOS and Android, against Web for Opply.

Side-by-side tables built from the same profile data.

• Opply vs B2B Wave
• Opply vs FoodByUs
• Opply vs Kitchify
• Opply vs Ordermentum
• Opply vs REKKI
• Opply vs Upstock
• Opply vs B2B Wave vs Upstock
• Opply vs B2B Wave vs FoodByUs vs Upstock

These points were not confirmed when this page was written.

• Prices and fee percentages
• Funding history
• Employee count
• Countries served
• Any software integrations
• Security certifications

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

1. Product overview, logistics and payments claimshttps://opply.com/
2. Sourcing producthttps://opply.com/sourcing/
3. Order management producthttps://opply.com/order-management/
4. Start-up positioninghttps://opply.com/start-ups/
5. Scale-up positioninghttps://opply.com/scale-ups/
6. Co-manufacturer positioninghttps://opply.com/co-manufacturers/
7. Supplier sidehttps://opply.com/suppliers/
8. Founders, founding year, officeshttps://opply.com/about/
9. Customers and country counthttps://opply.com/case-studies/
10. Legal entity and fee structurehttps://opply.com/marketplace-terms/
11. ROI calculatorhttps://opply.com/roi-calculator/