Opply vs Upstock

Opply is an ingredient sourcing and order management service for food and drink brands and co-manufacturers. Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them. Both are listed under Supplier Ordering Marketplace. Where the profiles show a difference, it is in price and audience.

Key differences

  • price

    Upstock publishes a starting price of $99 (currency not stated) per month. Opply does not publish a starting price.

  • audience

    Audience differs between the profiles. Listed by one product alone: Opply: Food and drink start-ups; Upstock: Cafes, restaurants and bars ordering from several suppliers.

Side by side

Opply vs Upstock: side-by-side comparison from published vendor information
FieldOpplyUpstock
What it isOpply is an ingredient sourcing and order management service for food and drink brands and co-manufacturers.Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them.
Best forFood and drink start-ups; Scale-up food and beverage brands; Co-manufacturers; Ingredient suppliers wanting SME buyersCafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands
Pricing modelQuote onlyFree plan plus subscription by order volume
Starting priceNot published$99 (currency not stated) per month
Free planNot publishedYes
Free trialNot publishedNot published
ContractNot publishedNot published
PlatformsWebWeb
CountriesNot publishedAustralia, New Zealand
LanguagesNot publishedNot published
Number of integrationsNot published19
CertificationsNot publishedNot published
Security practicesNot publishedNot published
Founded2021Not published
HeadquartersLondon, United KingdomNot published
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Opply

Opply does not name any integrations in the material we reviewed.

Named only by Upstock

  • Accredo
  • Broodoo
  • Cin7 Core
  • Cin7 Omni
  • DHL Express
  • Foodstuffs EDI
  • GlobalBake
  • Infusion
  • Microsoft Business Central
  • MYOB
  • NetSuite
  • NZ Post eShip
and 7 more
  • QuickBooks
  • Sage
  • Starshipit
  • Unleashed
  • Woolworths EDI
  • Xero
  • Zeablue

Which to choose

Opply

Choose Opply if your business matches one of the audiences it is listed for: Food and drink start-ups; Scale-up food and beverage brands; Co-manufacturers.

Less suited to: Restaurants and other food service venues. Opply's pages address food and beverage brands, co-manufacturers and ingredient suppliers, and its case studies are of drinks and food producers.

Upstock

Choose Upstock if you are in one of these groups: Cafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands.

What we could not confirm

Opply

  • Prices and fee percentages
  • Funding history
  • Employee count
  • Countries served
  • Any software integrations
  • Security certifications

Upstock

  • Currency of the $99 price
  • Contract terms
  • Founding year and headquarters
  • Funding
  • Store listings for the mobile app
  • Security certifications
  • Employee count

Go further

Opply profileUpstock profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Opply, reviewed 29 September 2026

  1. Product overview, logistics and payments claimshttps://opply.com/
  2. Sourcing producthttps://opply.com/sourcing/
  3. Order management producthttps://opply.com/order-management/
  4. Start-up positioninghttps://opply.com/start-ups/
  5. Scale-up positioninghttps://opply.com/scale-ups/
  6. Co-manufacturer positioninghttps://opply.com/co-manufacturers/
  7. Supplier sidehttps://opply.com/suppliers/
  8. Founders, founding year, officeshttps://opply.com/about/
  9. Customers and country counthttps://opply.com/case-studies/
  10. Legal entity and fee structurehttps://opply.com/marketplace-terms/
  11. ROI calculatorhttps://opply.com/roi-calculator/