B2B Wave vs FoodByUs vs REKKI vs Upstock
B2B Wave is a wholesale ordering platform. FoodByUs is an Australian procurement platform for hospitality venues. REKKI is a UK supplier-ordering platform. Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them. All four are listed under Supplier Ordering Marketplace. Where the profiles show a difference, it is in price, free plans and audience.
Key differences
price
On price, B2B Wave at GBP 270 per month; FoodByUs at $99 (currency not stated) per month, billed monthly; Upstock at $99 (currency not stated) per month. These figures are not directly comparable because the currency or billing basis is not the same. REKKI does not publish a starting price.
free plans
A free plan is available from FoodByUs, REKKI and Upstock, but not from B2B Wave.
audience
Audience differs between the profiles. Listed by one product alone: B2B Wave: Food and beverage distributors and suppliers; FoodByUs: Restaurants, cafes and pubs in Australia; REKKI: Restaurants, cafes and bars ordering from several suppliers; Upstock: Cafes, restaurants and bars ordering from several suppliers.
platforms
Platform support differs. B2B Wave: Web, iOS, Android; FoodByUs: Web; REKKI: Web; Upstock: Web.
integrations
On integrations, B2B Wave names 28 integrations, FoodByUs names 15 integrations, REKKI names 2 integrations and Upstock names 19 integrations. 2 partners appear in every list.
Side by side
| Field | B2B Wave | FoodByUs | REKKI | Upstock |
|---|---|---|---|---|
| What it is | B2B Wave is a wholesale ordering platform. | FoodByUs is an Australian procurement platform for hospitality venues. | REKKI is a UK supplier-ordering platform. | Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them. |
| Best for | Food and beverage distributors and suppliers; Suppliers with field sales reps; Wholesalers using QuickBooks or Xero | Restaurants, cafes and pubs in Australia; Multi-venue groups; Aged care, caterers and hotels | Restaurants, cafes and bars ordering from several suppliers; Food and drink wholesalers | Cafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands |
| Pricing model | Subscription per account | Subscription per business | Free | Free plan plus subscription by order volume |
| Starting price | GBP 270 per month | $99 (currency not stated) per month, billed monthly | Not published | $99 (currency not stated) per month |
| Free plan | No | Yes | Yes | Yes |
| Free trial | Yes | Yes | Not published | Not published |
| Contract | Not published | Not published | Not published | Not published |
| Platforms | Web, iOS, Android | Web | Web | Web |
| Countries | Not published | Australia | United Kingdom | Australia, New Zealand |
| Languages | Danish, Dutch, English (UK), English (US), Finnish, French and 5 more | Not published | Not published | Not published |
| Number of integrations | 28 | 15 | 2 | 19 |
| Certifications | Not published | Not published | Not published | Not published |
| Security practices | Not published | Not published | Not published | Not published |
| Founded | Not published | Not published | Not published | Not published |
| Headquarters | Not published | Australia | Not published | Not published |
| Owner | Not published | Not published | Not published | Not published |
| Last reviewed | 29 September 2026 | 29 September 2026 | 29 September 2026 | 29 September 2026 |
Integrations
Named by all four
- QuickBooks Online
- Xero
Named only by B2B Wave
- Adyen
- Authorize.net
- Avalara
- Balance
- Brightpearl
- ChannelAdvisor
- eWay
- Fishbowl
- Google Analytics
- Linnworks
- Mailchimp
- Microsoft Dynamics 365
and 12 moreshow fewer
- PayPal
- QuickBooks Desktop
- R+L Carriers
- Sage 50 & 200
- ShipStation
- Shopify
- Sola
- Stripe
- Veeqo
- Zapier
- Zoho CRM
- Zoho Inventory
Named only by FoodByUs
- American Express
- Butn
- H&L
- Lightspeed
- Nuvei
- Oolio Swiftpos
- OrderMate
- Shift
- Tenzo
- Tevalis
- Zepto
Named only by REKKI
Every partner REKKI names is also named by another product here.
Named only by Upstock
- Accredo
- Broodoo
- Cin7 Omni
- DHL Express
- Foodstuffs EDI
- GlobalBake
- Infusion
- Microsoft Business Central
- NetSuite
- NZ Post eShip
- Sage
- Starshipit
and 3 moreshow fewer
- Unleashed
- Woolworths EDI
- Zeablue
Which to choose
B2B Wave
Choose B2B Wave if your business matches one of the audiences it is listed for: Food and beverage distributors and suppliers; Suppliers with field sales reps; Wholesalers using QuickBooks or Xero.
FoodByUs
Choose FoodByUs if you fit its listed audience: Restaurants, cafes and pubs in Australia; Multi-venue groups; Aged care, caterers and hotels.
REKKI
Choose REKKI if you fit its listed audience: Restaurants, cafes and bars ordering from several suppliers; Food and drink wholesalers.
Upstock
Choose Upstock if you are in one of these groups: Cafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands.
What we could not confirm
B2B Wave
- Founding year and team size
- Funding
- Security certifications
- Contract minimum term
- Which integrations are included on which plan
FoodByUs
- Contract term
- Founding year, headquarters city, funding and investors (named only as an image)
- Team size
- Security certifications
- Mobile apps (the homepage says run from your phone but names no app)
- Currency of the prices
REKKI
- App store listings
- Headquarters and founding year
- Funding and employee count
- Named ERP integrations
- Price billing period
Upstock
- Currency of the $99 price
- Contract terms
- Founding year and headquarters
- Funding
- Store listings for the mobile app
- Security certifications
- Employee count
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
B2B Wave, reviewed 29 September 2026
- Homepage and customer resultshttps://www.b2bwave.com
- Plans and priceshttps://www.b2bwave.com/pricing
- Integration listhttps://www.b2bwave.com/integrations-api
- Feature list and languageshttps://www.b2bwave.com/features
- Food and beverage usehttps://www.b2bwave.com/industries/food-beverage
- Sales rep apphttps://www.b2bwave.com/mobile-ordering-app
- Offices and support hourshttps://www.b2bwave.com/contact
- Legal entityhttps://www.b2bwave.com/terms
FoodByUs, reviewed 29 September 2026
- Homepagehttps://www.foodbyus.com.au/
- Planshttps://www.foodbyus.com.au/pricing/
- Feature listhttps://www.foodbyus.com.au/features/
- Marketplacehttps://www.foodbyus.com.au/wholesale-marketplace/
- Invoice Hubhttps://www.foodbyus.com.au/invoice-hub/
- Trade financinghttps://www.foodbyus.com.au/trade-financing/
- Integrationshttps://www.foodbyus.com.au/integrations/
- Company story and foundershttps://www.foodbyus.com.au/our-story/
- Cashback programhttps://www.foodbyus.com.au/shop-save-cashbacks/
REKKI, reviewed 29 September 2026
- Home pagehttps://rekki.com/
- OrderAI and InboxAIhttps://rekki.com/for-customer-service
- OrderAI detailshttps://rekki.com/order-ai
- InboxAIhttps://rekki.com/inbox-ai
- MenuAIhttps://rekki.com/menu-ai
- Sales suite and pricehttps://rekki.com/for-sales-growth
- Marketplacehttps://rekki.com/marketplace
- Ordering app and Insightshttps://rekki.com/app
- Teamhttps://rekki.com/about
- FAQ indexhttps://rekki.com/faq
Upstock, reviewed 29 September 2026
- Homepagehttps://www.upstock.app/
- Pricing and FAQhttps://www.upstock.app/pricing
- Featureshttps://www.upstock.app/features
- Integrationshttps://www.upstock.app/integrations
- Paymentshttps://www.upstock.app/payments
- Regionshttps://www.upstock.app/regions
- Foundershttps://www.upstock.app/about
- Buyer offerhttps://www.upstock.app/for-buyers