B2B Wave vs Opply vs Upstock

B2B Wave is a wholesale ordering platform. Opply is an ingredient sourcing and order management service for food and drink brands and co-manufacturers. Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them. All three are listed under Supplier Ordering Marketplace. They differ in price, audience and platforms.

Key differences

  • price

    The vendors price on different terms. B2B Wave at GBP 270 per month; Upstock at $99 (currency not stated) per month. The amounts cannot be compared directly. Opply does not publish a starting price.

  • audience

    Audience differs between the profiles. Listed by one product alone: B2B Wave: Food and beverage distributors and suppliers; Opply: Food and drink start-ups; Upstock: Cafes, restaurants and bars ordering from several suppliers.

  • platforms

    Listed platforms: B2B Wave: Web, iOS, Android; Opply: Web; Upstock: Web.

Side by side

B2B Wave vs Opply vs Upstock: side-by-side comparison from published vendor information
FieldB2B WaveOpplyUpstock
What it isB2B Wave is a wholesale ordering platform.Opply is an ingredient sourcing and order management service for food and drink brands and co-manufacturers.Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them.
Best forFood and beverage distributors and suppliers; Suppliers with field sales reps; Wholesalers using QuickBooks or XeroFood and drink start-ups; Scale-up food and beverage brands; Co-manufacturers; Ingredient suppliers wanting SME buyersCafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands
Pricing modelSubscription per accountQuote onlyFree plan plus subscription by order volume
Starting priceGBP 270 per monthNot published$99 (currency not stated) per month
Free planNoNot publishedYes
Free trialYesNot publishedNot published
ContractNot publishedNot publishedNot published
PlatformsWeb, iOS, AndroidWebWeb
CountriesNot publishedNot publishedAustralia, New Zealand
LanguagesDanish, Dutch, English (UK), English (US), Finnish, French and 5 moreNot publishedNot published
Number of integrations28Not published19
CertificationsNot publishedNot publishedNot published
Security practicesNot publishedNot publishedNot published
FoundedNot published2021Not published
HeadquartersNot publishedLondon, United KingdomNot published
OwnerNot publishedNot publishedNot published
Last reviewed29 September 202629 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by B2B Wave

  • Adyen
  • Authorize.net
  • Avalara
  • Balance
  • Brightpearl
  • ChannelAdvisor
  • eWay
  • Fishbowl
  • Google Analytics
  • Linnworks
  • Mailchimp
  • Microsoft Dynamics 365
and 13 more
  • PayPal
  • QuickBooks Desktop
  • R+L Carriers
  • Sage 50 & 200
  • ShipStation
  • Shopify
  • Sola
  • Square
  • Stripe
  • Veeqo
  • Zapier
  • Zoho CRM
  • Zoho Inventory

Named only by Opply

Opply does not name any integrations in the material we reviewed.

Named only by Upstock

  • Accredo
  • Broodoo
  • Cin7 Omni
  • DHL Express
  • Foodstuffs EDI
  • GlobalBake
  • Infusion
  • Microsoft Business Central
  • MYOB
  • NetSuite
  • NZ Post eShip
  • Sage
and 4 more
  • Starshipit
  • Unleashed
  • Woolworths EDI
  • Zeablue

Which to choose

B2B Wave

Choose B2B Wave if you are in one of these groups: Food and beverage distributors and suppliers; Suppliers with field sales reps; Wholesalers using QuickBooks or Xero.

Opply

Choose Opply if you fit its listed audience: Food and drink start-ups; Scale-up food and beverage brands; Co-manufacturers.

Our profile lists a weaker fit: Restaurants and other food service venues. Opply's pages address food and beverage brands, co-manufacturers and ingredient suppliers, and its case studies are of drinks and food producers.

Upstock

Choose Upstock if you fit its listed audience: Cafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands.

What we could not confirm

B2B Wave

  • Founding year and team size
  • Funding
  • Security certifications
  • Contract minimum term
  • Which integrations are included on which plan

Opply

  • Prices and fee percentages
  • Funding history
  • Employee count
  • Countries served
  • Any software integrations
  • Security certifications

Upstock

  • Currency of the $99 price
  • Contract terms
  • Founding year and headquarters
  • Funding
  • Store listings for the mobile app
  • Security certifications
  • Employee count

Go further

B2B Wave profileOpply profileUpstock profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

B2B Wave, reviewed 29 September 2026

  1. Homepage and customer resultshttps://www.b2bwave.com
  2. Plans and priceshttps://www.b2bwave.com/pricing
  3. Integration listhttps://www.b2bwave.com/integrations-api
  4. Feature list and languageshttps://www.b2bwave.com/features
  5. Food and beverage usehttps://www.b2bwave.com/industries/food-beverage
  6. Sales rep apphttps://www.b2bwave.com/mobile-ordering-app
  7. Offices and support hourshttps://www.b2bwave.com/contact
  8. Legal entityhttps://www.b2bwave.com/terms

Opply, reviewed 29 September 2026

  1. Product overview, logistics and payments claimshttps://opply.com/
  2. Sourcing producthttps://opply.com/sourcing/
  3. Order management producthttps://opply.com/order-management/
  4. Start-up positioninghttps://opply.com/start-ups/
  5. Scale-up positioninghttps://opply.com/scale-ups/
  6. Co-manufacturer positioninghttps://opply.com/co-manufacturers/
  7. Supplier sidehttps://opply.com/suppliers/
  8. Founders, founding year, officeshttps://opply.com/about/
  9. Customers and country counthttps://opply.com/case-studies/
  10. Legal entity and fee structurehttps://opply.com/marketplace-terms/
  11. ROI calculatorhttps://opply.com/roi-calculator/