B2B Wave vs FoodByUs vs Opply vs Upstock
B2B Wave is a wholesale ordering platform. FoodByUs is an Australian procurement platform for hospitality venues. Opply is an ingredient sourcing and order management service for food and drink brands and co-manufacturers. Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them. All four are listed under Supplier Ordering Marketplace. The main differences are in price, audience and platforms.
Key differences
price
Starting prices: B2B Wave at GBP 270 per month; FoodByUs at $99 (currency not stated) per month, billed monthly; Upstock at $99 (currency not stated) per month. The currency or billing basis differs, so they are not directly comparable. Opply does not publish a starting price.
audience
Not every audience is shared. Entries that only one product lists: B2B Wave: Food and beverage distributors and suppliers; FoodByUs: Restaurants, cafes and pubs in Australia; Opply: Food and drink start-ups; Upstock: Cafes, restaurants and bars ordering from several suppliers.
platforms
Listed platforms: B2B Wave: Web, iOS, Android; FoodByUs: Web; Opply: Web; Upstock: Web.
Side by side
| Field | B2B Wave | FoodByUs | Opply | Upstock |
|---|---|---|---|---|
| What it is | B2B Wave is a wholesale ordering platform. | FoodByUs is an Australian procurement platform for hospitality venues. | Opply is an ingredient sourcing and order management service for food and drink brands and co-manufacturers. | Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them. |
| Best for | Food and beverage distributors and suppliers; Suppliers with field sales reps; Wholesalers using QuickBooks or Xero | Restaurants, cafes and pubs in Australia; Multi-venue groups; Aged care, caterers and hotels | Food and drink start-ups; Scale-up food and beverage brands; Co-manufacturers; Ingredient suppliers wanting SME buyers | Cafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands |
| Pricing model | Subscription per account | Subscription per business | Quote only | Free plan plus subscription by order volume |
| Starting price | GBP 270 per month | $99 (currency not stated) per month, billed monthly | Not published | $99 (currency not stated) per month |
| Free plan | No | Yes | Not published | Yes |
| Free trial | Yes | Yes | Not published | Not published |
| Contract | Not published | Not published | Not published | Not published |
| Platforms | Web, iOS, Android | Web | Web | Web |
| Countries | Not published | Australia | Not published | Australia, New Zealand |
| Languages | Danish, Dutch, English (UK), English (US), Finnish, French and 5 more | Not published | Not published | Not published |
| Number of integrations | 28 | 15 | Not published | 19 |
| Certifications | Not published | Not published | Not published | Not published |
| Security practices | Not published | Not published | Not published | Not published |
| Founded | Not published | Not published | 2021 | Not published |
| Headquarters | Not published | Australia | London, United Kingdom | Not published |
| Owner | Not published | Not published | Not published | Not published |
| Last reviewed | 29 September 2026 | 29 September 2026 | 29 September 2026 | 29 September 2026 |
Integrations
No partner appears in every list.
Named only by B2B Wave
- Adyen
- Authorize.net
- Avalara
- Balance
- Brightpearl
- ChannelAdvisor
- eWay
- Fishbowl
- Google Analytics
- Linnworks
- Mailchimp
- Microsoft Dynamics 365
and 12 moreshow fewer
- PayPal
- QuickBooks Desktop
- R+L Carriers
- Sage 50 & 200
- ShipStation
- Shopify
- Sola
- Stripe
- Veeqo
- Zapier
- Zoho CRM
- Zoho Inventory
Named only by FoodByUs
- American Express
- Butn
- H&L
- Lightspeed
- Nuvei
- Oolio Swiftpos
- OrderMate
- Shift
- Tenzo
- Tevalis
- Zepto
Named only by Opply
Opply does not name any integrations in the material we reviewed.
Named only by Upstock
- Accredo
- Broodoo
- Cin7 Omni
- DHL Express
- Foodstuffs EDI
- GlobalBake
- Infusion
- Microsoft Business Central
- NetSuite
- NZ Post eShip
- Sage
- Starshipit
and 3 moreshow fewer
- Unleashed
- Woolworths EDI
- Zeablue
Which to choose
B2B Wave
Choose B2B Wave if your business matches one of the audiences it is listed for: Food and beverage distributors and suppliers; Suppliers with field sales reps; Wholesalers using QuickBooks or Xero.
FoodByUs
Choose FoodByUs if you fit its listed audience: Restaurants, cafes and pubs in Australia; Multi-venue groups; Aged care, caterers and hotels.
Opply
Choose Opply if you fit its listed audience: Food and drink start-ups; Scale-up food and beverage brands; Co-manufacturers.
Weaker fit: Restaurants and other food service venues. Opply's pages address food and beverage brands, co-manufacturers and ingredient suppliers, and its case studies are of drinks and food producers.
Upstock
Choose Upstock if you fit its listed audience: Cafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands.
What we could not confirm
B2B Wave
- Founding year and team size
- Funding
- Security certifications
- Contract minimum term
- Which integrations are included on which plan
FoodByUs
- Contract term
- Founding year, headquarters city, funding and investors (named only as an image)
- Team size
- Security certifications
- Mobile apps (the homepage says run from your phone but names no app)
- Currency of the prices
Opply
- Prices and fee percentages
- Funding history
- Employee count
- Countries served
- Any software integrations
- Security certifications
Upstock
- Currency of the $99 price
- Contract terms
- Founding year and headquarters
- Funding
- Store listings for the mobile app
- Security certifications
- Employee count
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
B2B Wave, reviewed 29 September 2026
- Homepage and customer resultshttps://www.b2bwave.com
- Plans and priceshttps://www.b2bwave.com/pricing
- Integration listhttps://www.b2bwave.com/integrations-api
- Feature list and languageshttps://www.b2bwave.com/features
- Food and beverage usehttps://www.b2bwave.com/industries/food-beverage
- Sales rep apphttps://www.b2bwave.com/mobile-ordering-app
- Offices and support hourshttps://www.b2bwave.com/contact
- Legal entityhttps://www.b2bwave.com/terms
FoodByUs, reviewed 29 September 2026
- Homepagehttps://www.foodbyus.com.au/
- Planshttps://www.foodbyus.com.au/pricing/
- Feature listhttps://www.foodbyus.com.au/features/
- Marketplacehttps://www.foodbyus.com.au/wholesale-marketplace/
- Invoice Hubhttps://www.foodbyus.com.au/invoice-hub/
- Trade financinghttps://www.foodbyus.com.au/trade-financing/
- Integrationshttps://www.foodbyus.com.au/integrations/
- Company story and foundershttps://www.foodbyus.com.au/our-story/
- Cashback programhttps://www.foodbyus.com.au/shop-save-cashbacks/
Opply, reviewed 29 September 2026
- Product overview, logistics and payments claimshttps://opply.com/
- Sourcing producthttps://opply.com/sourcing/
- Order management producthttps://opply.com/order-management/
- Start-up positioninghttps://opply.com/start-ups/
- Scale-up positioninghttps://opply.com/scale-ups/
- Co-manufacturer positioninghttps://opply.com/co-manufacturers/
- Supplier sidehttps://opply.com/suppliers/
- Founders, founding year, officeshttps://opply.com/about/
- Customers and country counthttps://opply.com/case-studies/
- Legal entity and fee structurehttps://opply.com/marketplace-terms/
- ROI calculatorhttps://opply.com/roi-calculator/
Upstock, reviewed 29 September 2026
- Homepagehttps://www.upstock.app/
- Pricing and FAQhttps://www.upstock.app/pricing
- Featureshttps://www.upstock.app/features
- Integrationshttps://www.upstock.app/integrations
- Paymentshttps://www.upstock.app/payments
- Regionshttps://www.upstock.app/regions
- Foundershttps://www.upstock.app/about
- Buyer offerhttps://www.upstock.app/for-buyers