B2B Wave vs Suplyd vs Upstock

B2B Wave is a wholesale ordering platform. Suplyd is an Egypt-based digital marketplace where restaurants and other food and beverage businesses order supplies from multiple suppliers through one portal and mobile app. Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them. All three are listed under Supplier Ordering Marketplace. Where the profiles show a difference, it is in price, audience and platforms.

Key differences

  • price

    The vendors price on different terms. B2B Wave at GBP 270 per month; Upstock at $99 (currency not stated) per month. The amounts cannot be compared directly. Suplyd does not publish a starting price.

  • audience

    The audiences they list differ. Listed for one product only, for example: B2B Wave: Food and beverage distributors and suppliers; Suplyd: Restaurants and F&B operators in Egypt; Upstock: Cafes, restaurants and bars ordering from several suppliers.

  • platforms

    Platform support differs. B2B Wave: Web, iOS, Android; Suplyd: Web, iOS, Android; Upstock: Web.

Side by side

B2B Wave vs Suplyd vs Upstock: side-by-side comparison from published vendor information
FieldB2B WaveSuplydUpstock
What it isB2B Wave is a wholesale ordering platform.Suplyd is an Egypt-based digital marketplace where restaurants and other food and beverage businesses order supplies from multiple suppliers through one portal and mobile app.Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them.
Best forFood and beverage distributors and suppliers; Suppliers with field sales reps; Wholesalers using QuickBooks or XeroRestaurants and F&B operators in Egypt; Operators with repeat weekly purchasingCafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands
Pricing modelSubscription per accountQuote onlyFree plan plus subscription by order volume
Starting priceGBP 270 per monthNot published$99 (currency not stated) per month
Free planNoNot publishedYes
Free trialYesNot publishedNot published
ContractNot publishedNot publishedNot published
PlatformsWeb, iOS, AndroidWeb, iOS, AndroidWeb
CountriesNot publishedEgyptAustralia, New Zealand
LanguagesDanish, Dutch, English (UK), English (US), Finnish, French and 5 moreArabic, EnglishNot published
Number of integrations28Not published19
CertificationsNot publishedNot publishedNot published
Security practicesNot publishedNot publishedNot published
FoundedNot published2022Not published
HeadquartersNot publishedCairo, EgyptNot published
OwnerNot publishedNot publishedNot published
Last reviewed29 September 202629 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by B2B Wave

  • Adyen
  • Authorize.net
  • Avalara
  • Balance
  • Brightpearl
  • ChannelAdvisor
  • eWay
  • Fishbowl
  • Google Analytics
  • Linnworks
  • Mailchimp
  • Microsoft Dynamics 365
and 13 more
  • PayPal
  • QuickBooks Desktop
  • R+L Carriers
  • Sage 50 & 200
  • ShipStation
  • Shopify
  • Sola
  • Square
  • Stripe
  • Veeqo
  • Zapier
  • Zoho CRM
  • Zoho Inventory

Named only by Suplyd

Suplyd does not name any integrations in the material we reviewed.

Named only by Upstock

  • Accredo
  • Broodoo
  • Cin7 Omni
  • DHL Express
  • Foodstuffs EDI
  • GlobalBake
  • Infusion
  • Microsoft Business Central
  • MYOB
  • NetSuite
  • NZ Post eShip
  • Sage
and 4 more
  • Starshipit
  • Unleashed
  • Woolworths EDI
  • Zeablue

Which to choose

B2B Wave

Choose B2B Wave if you are in one of these groups: Food and beverage distributors and suppliers; Suppliers with field sales reps; Wholesalers using QuickBooks or Xero.

Suplyd

Choose Suplyd if you fit its listed audience: Restaurants and F&B operators in Egypt; Operators with repeat weekly purchasing.

Upstock

Choose Upstock if your business matches one of the audiences it is listed for: Cafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands.

What we could not confirm

B2B Wave

  • Founding year and team size
  • Funding
  • Security certifications
  • Contract minimum term
  • Which integrations are included on which plan

Suplyd

  • Fees or pricing model
  • Delivery countries and cities
  • Integrations
  • Funding round dates
  • Employee count
  • Security certifications

Upstock

  • Currency of the $99 price
  • Contract terms
  • Founding year and headquarters
  • Funding
  • Store listings for the mobile app
  • Security certifications
  • Employee count

Go further

B2B Wave profileSuplyd profileUpstock profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

B2B Wave, reviewed 29 September 2026

  1. Homepage and customer resultshttps://www.b2bwave.com
  2. Plans and priceshttps://www.b2bwave.com/pricing
  3. Integration listhttps://www.b2bwave.com/integrations-api
  4. Feature list and languageshttps://www.b2bwave.com/features
  5. Food and beverage usehttps://www.b2bwave.com/industries/food-beverage
  6. Sales rep apphttps://www.b2bwave.com/mobile-ordering-app
  7. Offices and support hourshttps://www.b2bwave.com/contact
  8. Legal entityhttps://www.b2bwave.com/terms

Suplyd, reviewed 29 September 2026

  1. Product overviewhttps://www.suplyd.com
  2. Founding and missionhttps://www.suplyd.com/about
  3. Funding press itemshttps://www.suplyd.com/press
  4. Contact and addresshttps://www.suplyd.com/contact
  5. Web shop login, languageshttps://shop.suplyd.com/en/login
  6. iOS app listinghttps://apps.apple.com/eg/app/suplyd/id6467871109