Choco vs Ottimate (formerly Plate IQ)

Choco is an ordering platform for the food supply chain. Ottimate, formerly Plate IQ, is accounts payable automation software. Both are listed under Purchasing & Procurement. Where the profiles show a difference, it is in audience, integrations and company background.

Key differences

  • audience

    The audiences they list differ. Listed for one product only, for example: Choco: Food wholesalers and distributors; Ottimate (formerly Plate IQ): Restaurant groups with many locations and supplier invoices.

  • integrations

    The integration lists differ. Choco names 1 integration and Ottimate (formerly Plate IQ) names 10 integrations. No partner appears in every list.

  • company background

    Founding years: Choco, 2018; Ottimate (formerly Plate IQ), 2014.

Side by side

Choco vs Ottimate (formerly Plate IQ): side-by-side comparison from published vendor information
FieldChocoOttimate (formerly Plate IQ)
What it isChoco is an ordering platform for the food supply chain.Ottimate, formerly Plate IQ, is accounts payable automation software.
Best forFood wholesalers and distributors; Restaurants and chefs ordering from several suppliers; Distributor sales teamsRestaurant groups with many locations and supplier invoices; Accounting firms and bookkeepers; Finance teams needing invoice approvals and vendor payments in one place
Pricing modelQuote onlyQuote only
Starting priceNot publishedNot published
Free planNot publishedNot published
Free trialNot publishedNot published
ContractNot publishedNot published
PlatformsWeb, iOS, AndroidWeb, iOS, Android
CountriesFrance, Germany, Spain, United Kingdom, United StatesNot published
LanguagesEnglish, French, German, Italian, Spanish, TurkishNot published
Number of integrations110
CertificationsNot publishedNot published
Security practicesPublic vulnerability disclosure policy (no certification named)SOC badge from A-LIGN shown on site (report type not stated)
Founded20182014
HeadquartersBerlin, GermanyNot published
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Choco

  • OpenAI

Named only by Ottimate (formerly Plate IQ)

  • Acumatica
  • Aptech
  • Blackbaud ERP
  • Buz Club Software
  • Fourth
  • Jonas Club Software
  • M3 ERP
  • NetSuite
  • QuickBooks
  • Thomson Reuters

Which to choose

Choco

Choose Choco if your business matches one of the audiences it is listed for: Food wholesalers and distributors; Restaurants and chefs ordering from several suppliers; Distributor sales teams.

Ottimate (formerly Plate IQ)

Choose Ottimate (formerly Plate IQ) if your business matches one of the audiences it is listed for: Restaurant groups with many locations and supplier invoices; Accounting firms and bookkeepers; Finance teams needing invoice approvals and vendor payments in one place.

What we could not confirm

Choco

  • Any price for wholesalers (quote only, based on usage)
  • Named ERP or accounting integrations
  • Contract length and renewal terms
  • Security certifications such as SOC 2 or ISO 27001
  • Employee count
  • The sixth country of operation and which product versions are sold in which country
  • Funding after the April 2022 Series B2

Ottimate (formerly Plate IQ)

  • Any price or plan
  • Contract term
  • Headquarters, employee count, funding
  • Security certification details
  • Countries and interface languages
  • Which integrations apply to which plan

Go further

Choco profileOttimate (formerly Plate IQ) profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Choco, reviewed 29 September 2026

  1. Homepage: positioning, product lines, customer stories, vendor figureshttps://choco.com/uk
  2. Pricing statement for wholesalershttps://choco.com/uk/pricing
  3. Restaurant app, free pricing, support FAQhttps://choco.com/uk/restaurants
  4. OrderAgent, Autopilot, VoiceAgenthttps://choco.com/uk/orderagent
  5. eCommerce webshophttps://choco.com/uk/ecommerce
  6. SalesHubhttps://choco.com/uk/saleshub
  7. CustomerHub CRMhttps://choco.com/uk/customerhub
  8. Mission, countries, supplier and restaurant countshttps://choco.com/uk/about
  9. Founders, press releaseshttps://choco.com/uk/press
  10. UK imprint: entity, registration number, London officehttps://choco.com/uk/contact
  11. Series B2 funding, countries in 2022https://choco.com/us/press/choco-achieves-unicorn-status
  12. Vulnerability disclosure policyhttps://legal.choco.com/security
  13. App terms: professional users only, UK entityhttps://legal.choco.com/uk
  14. Help centre languageshttps://help.choco.com/en/
  15. iOS listinghttps://apps.apple.com/us/app/choco/id1385672901
  16. Google Play listinghttps://play.google.com/store/apps/details?id=app.choco.chocoapp&hl=en
  17. Series B round, Berlin basehttps://techcrunch.com/2021/07/19/choco-bites-into-100m-series-b-at-a-600m-valuation-to-build-a-more-transparent-sustainable-food-supply-chain