Fave vs Hot Pepper Gourmet vs Marqii vs Yelp for Business

Fave is a Malaysia and Singapore consumer app for deals, cashless payment and cashback, with a merchant side sold as FaveBiz. Hot Pepper Gourmet (ホットペッパーグルメ) is a Japanese restaurant search and booking site run by Recruit. Marqii is a discoverability platform for restaurants that keeps business information and menus consistent across 70+ listing sites, monitors and answers reviews, builds search-optimised location pages and manages social posts. Yelp for Business is the owner-facing side of Yelp. All four are listed under Restaurant Discovery & Listing Management (business-facing). The main differences are in price, audience and platforms.

Key differences

  • price

    Starting prices: Marqii at USD 90 per location per month, annual contract; Yelp for Business at $129 (currency not stated) per month, billed annually. The currency or billing basis differs, so they are not directly comparable. Fave and Hot Pepper Gourmet do not publish a starting price.

  • audience

    The audiences they list differ. Listed for one product only, for example: Fave: Cafes and restaurants in Malaysia and Singapore; Hot Pepper Gourmet: Restaurants in Japan seeking new diners and online bookings; Marqii: Independent restaurants; Yelp for Business: Restaurants that want to be found on Yelp.

  • platforms

    Platform support differs. Fave: Web, iOS, Android; Hot Pepper Gourmet: Web; Marqii: Web; Yelp for Business: Web, iOS, Android.

  • integrations

    The integration lists differ. Fave names 6 integrations, Hot Pepper Gourmet names 8 integrations, Marqii names 3 integrations and Yelp for Business names 14 integrations. No partner appears in every list.

Side by side

Fave vs Hot Pepper Gourmet vs Marqii vs Yelp for Business: side-by-side comparison from published vendor information
FieldFaveHot Pepper GourmetMarqiiYelp for Business
What it isFave is a Malaysia and Singapore consumer app for deals, cashless payment and cashback, with a merchant side sold as FaveBiz.Hot Pepper Gourmet (ホットペッパーグルメ) is a Japanese restaurant search and booking site run by Recruit.Marqii is a discoverability platform for restaurants that keeps business information and menus consistent across 70+ listing sites, monitors and answers reviews, builds search-optimised location pages and manages social posts.Yelp for Business is the owner-facing side of Yelp.
Best forCafes and restaurants in Malaysia and Singapore; Outlets that want to fill quiet periodsRestaurants in Japan seeking new diners and online bookings; Small independent restaurantsIndependent restaurants; Multi-unit restaurant brands; Ghost kitchens and virtual brands, and agenciesRestaurants that want to be found on Yelp; Restaurants that lose calls or bookings; Restaurant groups
Pricing modelPercentage of salesQuote onlySubscription per locationSubscription per location
Starting priceNot publishedNot publishedUSD 90 per location per month, annual contract$129 (currency not stated) per month, billed annually
Free planNot publishedNot publishedNot publishedYes
Free trialNot publishedNot publishedNot publishedYes
ContractNot publishedNot publishedAnnual contractNot published
PlatformsWeb, iOS, AndroidWebWebWeb, iOS, Android
CountriesMalaysia, SingaporeJapanNot publishedNot published
LanguagesNot publishedJapaneseNot publishedNot published
Number of integrations68314
CertificationsNot publishedNot publishedNot publishedNot published
Security practicesNot publishedNot publishedNot publishedNot published
FoundedNot published2012Not publishedNot published
HeadquartersNot publishedTokyo, JapanNot publishedNot published
OwnerNot published株式会社リクルートホールディングス (Recruit Holdings)Not publishedNot published
Last reviewed29 September 202629 September 202629 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Fave

  • Alipay
  • Boost
  • DuitNow
  • GrabPay
  • Mastercard
  • Visa

Named only by Hot Pepper Gourmet

  • Airシフト
  • Airペイ
  • Airメイト
  • Airレジ
  • Airレジ オーダー
  • dポイント
  • Pontaポイント
  • レストランボード

Named only by Marqii

  • OpenTable
  • Thanx
  • Yext

Named only by Yelp for Business

  • NCR Aloha
  • ChowNow
  • Delivery.com
  • Dinerware
  • EatStreet
  • Grubhub
  • Micros 3700
  • Micros Simphony FE
  • Olo
  • POSitouch
  • Punchh
  • Squirrel systems
and 2 more
  • Toast
  • Xpient

Which to choose

Fave

Choose Fave if you fit its listed audience: Cafes and restaurants in Malaysia and Singapore; Outlets that want to fill quiet periods.

Our profile lists a weaker fit: Businesses outside Malaysia and Singapore: the merchant site lists only cities in those two countries.

Hot Pepper Gourmet

Choose Hot Pepper Gourmet if your business matches one of the audiences it is listed for: Restaurants in Japan seeking new diners and online bookings; Small independent restaurants.

Marqii

Choose Marqii if you are in one of these groups: Independent restaurants; Multi-unit restaurant brands; Ghost kitchens and virtual brands, and agencies.

Yelp for Business

Choose Yelp for Business if you fit its listed audience: Restaurants that want to be found on Yelp; Restaurants that lose calls or bookings; Restaurant groups.

What we could not confirm

Fave

  • Any price, commission rate or payment processing fee
  • Contract term and cancellation terms
  • Founding year, headquarters and team size
  • Funding rounds
  • POS integrations
  • Contents of the Payments page and the help centre
  • Whether the merchant offering is still sold as FaveBiz on the same terms

Hot Pepper Gourmet

  • Listing fees, booking fees and plan prices
  • Contract term
  • Airメイト function (named in case studies only)
  • Which POS systems other than Air Register connect
  • Security certifications
  • App store listing for the Restaurant Board app

Marqii

  • Named POS and ordering integrations (the vendor shows logos without names)
  • Funding round date
  • Headquarters, founding year, team size, legal entity
  • Countries served
  • Security certifications
  • Interface languages

Yelp for Business

  • Headquarters, founding year, founders, team size and funding (not stated on the vendor's site)
  • Countries where the restaurant products are sold
  • Contract minimum term and renewal terms (the Master Services Agreement text does not settle it)
  • Security certifications
  • Which integrations are available on which Guest Manager plan

Go further

Fave profileHot Pepper Gourmet profileMarqii profileYelp for Business profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Fave, reviewed 29 September 2026

  1. Consumer app home: apps, payment partners, company namehttps://myfave.com/
  2. Merchant site home: services, payment logos, cities, claimshttps://www.favebiz.com/
  3. Cashback features and FAQhttps://www.favebiz.com/services/customer-loyalty/
  4. FaveDeals, commission model, marketing channelshttps://www.favebiz.com/services/marketing-fave-deals/
  5. Press coverage listhttps://www.favebiz.com/media-and-press/

Hot Pepper Gourmet, reviewed 29 September 2026

  1. Consumer site homehttps://www.hotpepper.jp
  2. Listing application pagehttps://www.hotpepper.jp/keisai/
  3. Service overviewhttps://www.hotpepper.jp/keisai/services/
  4. Case studieshttps://www.hotpepper.jp/keisai/case/
  5. Operator company profilehttps://www.recruit.co.jp/company/profile/

Marqii, reviewed 29 September 2026

  1. Homepagehttps://marqii.com/
  2. Pricinghttps://marqii.com/pricing
  3. Menu managementhttps://marqii.com/menu-management
  4. Location pageshttps://marqii.com/host
  5. Funding and partnershttps://marqii.com/press
  6. Founders and teamhttps://marqii.com/our-team
  7. Integration partner page (logos only)https://marqii.com/integration-partners
  8. Customershttps://marqii.com/why-marqii

Yelp for Business, reviewed 29 September 2026

  1. Homepage and product rangehttps://business.yelp.com
  2. Restaurant offering overviewhttps://business.yelp.com/restaurants/
  3. Restaurant pricing and planshttps://business.yelp.com/restaurants/yelp-restaurants-pricing/
  4. Ads and Upgrade Package pricinghttps://business.yelp.com/local-business-pricing/
  5. Free Business Pagehttps://business.yelp.com/products/business-page/
  6. Guest Manager features and trialhttps://business.yelp.com/restaurants/products/yelp-guest-manager/
  7. Yelp Host AI answeringhttps://business.yelp.com/restaurants/products/yelp-host/
  8. Integration partnershttps://business.yelp.com/restaurants/products/yelp-integrations/
  9. POS partnershttps://business.yelp.com/restaurants/solutions/point-of-sale-integration/
  10. Multi-location featureshttps://business.yelp.com/restaurants/solutions/multi-location/
  11. Owner mobile apphttps://business.yelp.com/business-mobile-app/
  12. Company about pagehttps://www.yelp.com/about