Gurunavi vs Hot Pepper Gourmet vs Tabelog

Gurunavi is a Japanese restaurant search and reservation site, branded Rakuten Gurunavi on its business pages. Hot Pepper Gourmet (ホットペッパーグルメ) is a Japanese restaurant search and booking site run by Recruit. Tabelog is a Japanese restaurant guide and reservation site run by Kakaku.com, Inc. All three are listed under Restaurant Discovery & Listing Management (business-facing). Where the profiles show a difference, it is in price, audience and platforms.

Key differences

  • price

    Starting prices: Gurunavi at JPY 11,000 per month; Tabelog at JPY 10,000 per month (excluding tax). The currency or billing basis differs, so they are not directly comparable. Hot Pepper Gourmet does not publish a starting price.

  • audience

    Audience differs between the profiles. Listed by one product alone: Gurunavi: Restaurants in Japan seeking online bookings; Hot Pepper Gourmet: Restaurants in Japan seeking new diners and online bookings; Tabelog: Restaurants in Japan that want more guests from Tabelog.

  • platforms

    Listed platforms: Gurunavi: Web, iOS, Android; Hot Pepper Gourmet: Web; Tabelog: Web.

  • integrations

    The integration lists differ. Gurunavi names 4 integrations, Hot Pepper Gourmet names 8 integrations and Tabelog names 3 integrations. No partner appears in every list.

Side by side

Gurunavi vs Hot Pepper Gourmet vs Tabelog: side-by-side comparison from published vendor information
FieldGurunaviHot Pepper GourmetTabelog
What it isGurunavi is a Japanese restaurant search and reservation site, branded Rakuten Gurunavi on its business pages.Hot Pepper Gourmet (ホットペッパーグルメ) is a Japanese restaurant search and booking site run by Recruit.Tabelog is a Japanese restaurant guide and reservation site run by Kakaku.com, Inc.
Best forRestaurants in Japan seeking online bookings; Venues targeting inbound tourists; Multi-site restaurant groupsRestaurants in Japan seeking new diners and online bookings; Small independent restaurantsRestaurants in Japan that want more guests from Tabelog; Restaurants wanting online reservations with no fixed fee; Restaurants serving overseas visitors
Pricing modelSubscription per locationQuote onlyFree listing plus paid services
Starting priceJPY 11,000 per monthNot publishedJPY 10,000 per month (excluding tax)
Free planYesNot publishedYes
Free trialNot publishedNot publishedNot published
ContractYearly contract for the reservation ledgerNot publishedNet Reservation is used in one-month units
PlatformsWeb, iOS, AndroidWebWeb
CountriesJapanJapanJapan
LanguagesJapaneseJapaneseJapanese
Number of integrations483
CertificationsNot publishedNot publishedNot published
Security practicesNot publishedNot publishedNot published
FoundedNot published20121997
HeadquartersTokyo, JapanTokyo, JapanTokyo, Japan
OwnerNot published株式会社リクルートホールディングス (Recruit Holdings)Kakaku.com, Inc., listed on the Tokyo Stock Exchange Prime Market (2371)
Last reviewed29 September 202629 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Gurunavi

  • Googleビジネスプロフィール
  • LINE公式アカウント
  • トリップアドバイザー
  • 楽天ポイント

Named only by Hot Pepper Gourmet

  • Airシフト
  • Airペイ
  • Airメイト
  • Airレジ
  • Airレジ オーダー
  • dポイント
  • Pontaポイント
  • レストランボード

Named only by Tabelog

  • Googleマップ
  • LINE
  • OpenRice

Which to choose

Gurunavi

Choose Gurunavi if your business matches one of the audiences it is listed for: Restaurants in Japan seeking online bookings; Venues targeting inbound tourists; Multi-site restaurant groups.

Hot Pepper Gourmet

Choose Hot Pepper Gourmet if you are in one of these groups: Restaurants in Japan seeking new diners and online bookings; Small independent restaurants.

Tabelog

Choose Tabelog if you fit its listed audience: Restaurants in Japan that want more guests from Tabelog; Restaurants wanting online reservations with no fixed fee; Restaurants serving overseas visitors.

Our profile lists a weaker fit: Restaurants outside Japan; the owner pages, terms and support are in Japanese and the service covers Tabelog's Japanese restaurant listings.

What we could not confirm

Gurunavi

  • Ledger price and hardware price
  • Named POS integrations
  • Parent or major shareholders
  • Funding
  • Security certifications
  • Whether prices include tax on the plan table
  • Number of listed restaurants (homepage says over 30,000 eligible stores for points)

Hot Pepper Gourmet

  • Listing fees, booking fees and plan prices
  • Contract term
  • Airメイト function (named in case studies only)
  • Which POS systems other than Air Register connect
  • Security certifications
  • App store listing for the Restaurant Board app

Tabelog

  • Pricing of Inbound MEO and Tabelog Order beyond the list price
  • Contract length for Tabelog PR
  • Security certifications
  • Named POS integrations

Go further

Gurunavi profileHot Pepper Gourmet profileTabelog profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Hot Pepper Gourmet, reviewed 29 September 2026

  1. Consumer site homehttps://www.hotpepper.jp
  2. Listing application pagehttps://www.hotpepper.jp/keisai/
  3. Service overviewhttps://www.hotpepper.jp/keisai/services/
  4. Case studieshttps://www.hotpepper.jp/keisai/case/
  5. Operator company profilehttps://www.recruit.co.jp/company/profile/

Tabelog, reviewed 29 September 2026

  1. Owner services overviewhttps://owner.tabelog.com/home/
  2. Free store member registrationhttps://owner.tabelog.com/home/registration/
  3. Tabelog PR plans and priceshttps://owner.tabelog.com/home/pr/
  4. Net Reservation fees and featureshttps://owner.tabelog.com/home/net_reservation/
  5. Inbound MEOhttps://owner.tabelog.com/home/inbound_meo/
  6. Tabelog Orderhttps://order.tabelog.com/lp/index.html
  7. Operator company profilehttps://corporate.kakaku.com/company/profile
  8. Consumer site homehttps://tabelog.com/