B2B Wave vs EasyStockUps vs FoodByUs vs Upstock

B2B Wave is a wholesale ordering platform. EasyStockUps is a Singapore online wholesale marketplace where food and beverage suppliers list products and businesses, chefs and home cooks buy in bulk. FoodByUs is an Australian procurement platform for hospitality venues. Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them. All four are listed under Supplier Ordering Marketplace. They differ in price, free plans and audience.

Key differences

  • price

    The vendors price on different terms. B2B Wave at GBP 270 per month; FoodByUs at $99 (currency not stated) per month, billed monthly; Upstock at $99 (currency not stated) per month. The amounts cannot be compared directly. EasyStockUps does not publish a starting price.

  • free plans

    EasyStockUps, FoodByUs and Upstock offer a free plan. B2B Wave does not.

  • audience

    The audiences they list differ. Listed for one product only, for example: B2B Wave: Food and beverage distributors and suppliers; EasyStockUps: Singapore restaurants, cafes and bakeries buying in bulk; FoodByUs: Restaurants, cafes and pubs in Australia; Upstock: Cafes, restaurants and bars ordering from several suppliers.

  • platforms

    Platform support differs. B2B Wave: Web, iOS, Android; EasyStockUps: Web; FoodByUs: Web; Upstock: Web.

Side by side

B2B Wave vs EasyStockUps vs FoodByUs vs Upstock: side-by-side comparison from published vendor information
FieldB2B WaveEasyStockUpsFoodByUsUpstock
What it isB2B Wave is a wholesale ordering platform.EasyStockUps is a Singapore online wholesale marketplace where food and beverage suppliers list products and businesses, chefs and home cooks buy in bulk.FoodByUs is an Australian procurement platform for hospitality venues.Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them.
Best forFood and beverage distributors and suppliers; Suppliers with field sales reps; Wholesalers using QuickBooks or XeroSingapore restaurants, cafes and bakeries buying in bulk; Buyers who already have a supplier relationship; F&B suppliers looking for new buyersRestaurants, cafes and pubs in Australia; Multi-venue groups; Aged care, caterers and hotelsCafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands
Pricing modelSubscription per accountFreeSubscription per businessFree plan plus subscription by order volume
Starting priceGBP 270 per monthNot published$99 (currency not stated) per month, billed monthly$99 (currency not stated) per month
Free planNoYesYesYes
Free trialYesNot publishedYesNot published
ContractNot publishedNot publishedNot publishedNot published
PlatformsWeb, iOS, AndroidWebWebWeb
CountriesNot publishedSingaporeAustraliaAustralia, New Zealand
LanguagesDanish, Dutch, English (UK), English (US), Finnish, French and 5 moreNot publishedNot publishedNot published
Number of integrations28Not published1519
CertificationsNot publishedNot publishedNot publishedNot published
Security practicesNot publishedSSL encryption of payment information (per privacy policy)Not publishedNot published
FoundedNot publishedNot publishedNot publishedNot published
HeadquartersNot publishedSingaporeAustraliaNot published
OwnerNot publishedNot publishedNot publishedNot published
Last reviewed29 September 202629 September 202629 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by B2B Wave

  • Adyen
  • Authorize.net
  • Avalara
  • Balance
  • Brightpearl
  • ChannelAdvisor
  • eWay
  • Fishbowl
  • Google Analytics
  • Linnworks
  • Mailchimp
  • Microsoft Dynamics 365
and 12 more
  • PayPal
  • QuickBooks Desktop
  • R+L Carriers
  • Sage 50 & 200
  • ShipStation
  • Shopify
  • Sola
  • Stripe
  • Veeqo
  • Zapier
  • Zoho CRM
  • Zoho Inventory

Named only by EasyStockUps

EasyStockUps does not name any integrations in the material we reviewed.

Named only by FoodByUs

  • American Express
  • Butn
  • H&L
  • Lightspeed
  • Nuvei
  • Oolio Swiftpos
  • OrderMate
  • Shift
  • Tenzo
  • Tevalis
  • Zepto

Named only by Upstock

  • Accredo
  • Broodoo
  • Cin7 Omni
  • DHL Express
  • Foodstuffs EDI
  • GlobalBake
  • Infusion
  • Microsoft Business Central
  • NetSuite
  • NZ Post eShip
  • Sage
  • Starshipit
and 3 more
  • Unleashed
  • Woolworths EDI
  • Zeablue

Which to choose

B2B Wave

Choose B2B Wave if you are in one of these groups: Food and beverage distributors and suppliers; Suppliers with field sales reps; Wholesalers using QuickBooks or Xero.

EasyStockUps

Choose EasyStockUps if you fit its listed audience: Singapore restaurants, cafes and bakeries buying in bulk; Buyers who already have a supplier relationship; F&B suppliers looking for new buyers.

Weaker fit: Buyers who need to pay by card or PayPal. The marketplace limits payment to PayLah, PayNow and bank transfer to keep fees low.

FoodByUs

Choose FoodByUs if you are in one of these groups: Restaurants, cafes and pubs in Australia; Multi-venue groups; Aged care, caterers and hotels.

Upstock

Choose Upstock if you are in one of these groups: Cafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands.

What we could not confirm

B2B Wave

  • Founding year and team size
  • Funding
  • Security certifications
  • Contract minimum term
  • Which integrations are included on which plan

EasyStockUps

  • Any fee, commission or subscription charged to suppliers
  • Founding year, founders, team size and funding
  • Delivery coverage inside Singapore
  • Mobile apps (none found on the vendor's site)

FoodByUs

  • Contract term
  • Founding year, headquarters city, funding and investors (named only as an image)
  • Team size
  • Security certifications
  • Mobile apps (the homepage says run from your phone but names no app)
  • Currency of the prices

Upstock

  • Currency of the $99 price
  • Contract terms
  • Founding year and headquarters
  • Funding
  • Store listings for the mobile app
  • Security certifications
  • Employee count

Go further

B2B Wave profileEasyStockUps profileFoodByUs profileUpstock profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

B2B Wave, reviewed 29 September 2026

  1. Homepage and customer resultshttps://www.b2bwave.com
  2. Plans and priceshttps://www.b2bwave.com/pricing
  3. Integration listhttps://www.b2bwave.com/integrations-api
  4. Feature list and languageshttps://www.b2bwave.com/features
  5. Food and beverage usehttps://www.b2bwave.com/industries/food-beverage
  6. Sales rep apphttps://www.b2bwave.com/mobile-ordering-app
  7. Offices and support hourshttps://www.b2bwave.com/contact
  8. Legal entityhttps://www.b2bwave.com/terms

EasyStockUps, reviewed 29 September 2026

  1. Homepage: catalogue and free delivery promotionhttps://easystockups.com
  2. What it is, free buyer accounts, legal namehttps://easystockups.com/about-easystockups/
  3. Pricing, payment, delivery and vendor FAQshttps://easystockups.com/faqs/
  4. RFQ processhttps://easystockups.com/get-quotes-from-suppliers-in-3-steps/
  5. Categorieshttps://easystockups.com/our-vendors/
  6. Sourcing request formhttps://easystockups.com/sourcing-request/
  7. Group buys and supplier sign-uphttps://easystockups.com/join-the-community/
  8. Data protectionhttps://easystockups.com/privacy-policy/