B2B Wave vs FoodByUs vs Kaso vs Upstock
B2B Wave is a wholesale ordering platform. FoodByUs is an Australian procurement platform for hospitality venues. Kaso is a food procurement platform for the Middle East that connects restaurants with food suppliers. Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them. All four are listed under Supplier Ordering Marketplace. Where the profiles show a difference, it is in price, audience and platforms.
Key differences
price
The vendors price on different terms. B2B Wave at GBP 270 per month; FoodByUs at $99 (currency not stated) per month, billed monthly; Kaso at AED 299 per branch per month; Upstock at $99 (currency not stated) per month. The amounts cannot be compared directly.
audience
The audiences they list differ. Listed for one product only, for example: B2B Wave: Food and beverage distributors and suppliers; FoodByUs: Restaurants, cafes and pubs in Australia; Kaso: Restaurants with several branches in the Middle East; Upstock: Cafes, restaurants and bars ordering from several suppliers.
platforms
They do not run on the same platforms. B2B Wave: Web, iOS, Android; FoodByUs: Web; Kaso: Web; Upstock: Web.
Side by side
| Field | B2B Wave | FoodByUs | Kaso | Upstock |
|---|---|---|---|---|
| What it is | B2B Wave is a wholesale ordering platform. | FoodByUs is an Australian procurement platform for hospitality venues. | Kaso is a food procurement platform for the Middle East that connects restaurants with food suppliers. | Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them. |
| Best for | Food and beverage distributors and suppliers; Suppliers with field sales reps; Wholesalers using QuickBooks or Xero | Restaurants, cafes and pubs in Australia; Multi-venue groups; Aged care, caterers and hotels | Restaurants with several branches in the Middle East; Restaurants that want supplier credit; Food suppliers looking for restaurant customers | Cafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands |
| Pricing model | Subscription per account | Subscription per business | Subscription per location | Free plan plus subscription by order volume |
| Starting price | GBP 270 per month | $99 (currency not stated) per month, billed monthly | AED 299 per branch per month | $99 (currency not stated) per month |
| Free plan | No | Yes | Not published | Yes |
| Free trial | Yes | Yes | Yes | Not published |
| Contract | Not published | Not published | Not published | Not published |
| Platforms | Web, iOS, Android | Web | Web | Web |
| Countries | Not published | Australia | United Arab Emirates | Australia, New Zealand |
| Languages | Danish, Dutch, English (UK), English (US), Finnish, French and 5 more | Not published | Not published | Not published |
| Number of integrations | 28 | 15 | Not published | 19 |
| Certifications | Not published | Not published | Not published | Not published |
| Security practices | Not published | Not published | Not published | Not published |
| Founded | Not published | Not published | Not published | Not published |
| Headquarters | Not published | Australia | Not published | Not published |
| Owner | Not published | Not published | Not published | Not published |
| Last reviewed | 29 September 2026 | 29 September 2026 | 29 September 2026 | 29 September 2026 |
Integrations
No partner appears in every list.
Named only by B2B Wave
- Adyen
- Authorize.net
- Avalara
- Balance
- Brightpearl
- ChannelAdvisor
- eWay
- Fishbowl
- Google Analytics
- Linnworks
- Mailchimp
- Microsoft Dynamics 365
and 12 moreshow fewer
- PayPal
- QuickBooks Desktop
- R+L Carriers
- Sage 50 & 200
- ShipStation
- Shopify
- Sola
- Stripe
- Veeqo
- Zapier
- Zoho CRM
- Zoho Inventory
Named only by FoodByUs
- American Express
- Butn
- H&L
- Lightspeed
- Nuvei
- Oolio Swiftpos
- OrderMate
- Shift
- Tenzo
- Tevalis
- Zepto
Named only by Kaso
Kaso does not name any integrations in the material we reviewed.
Named only by Upstock
- Accredo
- Broodoo
- Cin7 Omni
- DHL Express
- Foodstuffs EDI
- GlobalBake
- Infusion
- Microsoft Business Central
- NetSuite
- NZ Post eShip
- Sage
- Starshipit
and 3 moreshow fewer
- Unleashed
- Woolworths EDI
- Zeablue
Which to choose
B2B Wave
Choose B2B Wave if you fit its listed audience: Food and beverage distributors and suppliers; Suppliers with field sales reps; Wholesalers using QuickBooks or Xero.
FoodByUs
Choose FoodByUs if you fit its listed audience: Restaurants, cafes and pubs in Australia; Multi-venue groups; Aged care, caterers and hotels.
Kaso
Choose Kaso if you are in one of these groups: Restaurants with several branches in the Middle East; Restaurants that want supplier credit; Food suppliers looking for restaurant customers.
Upstock
Choose Upstock if your business matches one of the audiences it is listed for: Cafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands.
What we could not confirm
B2B Wave
- Founding year and team size
- Funding
- Security certifications
- Contract minimum term
- Which integrations are included on which plan
FoodByUs
- Contract term
- Founding year, headquarters city, funding and investors (named only as an image)
- Team size
- Security certifications
- Mobile apps (the homepage says run from your phone but names no app)
- Currency of the prices
Kaso
- Founding year, headquarters, team size
- Investors and funding amounts (about page names none)
- Supplier-side pricing and fees for credit
- Contract terms
- Mobile apps
- Countries beyond the UAE
- Named ERP integrations
- The vendor claims of 5,000+ restaurants and 2,000+ suppliers are unaudited
Upstock
- Currency of the $99 price
- Contract terms
- Founding year and headquarters
- Funding
- Store listings for the mobile app
- Security certifications
- Employee count
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
B2B Wave, reviewed 29 September 2026
- Homepage and customer resultshttps://www.b2bwave.com
- Plans and priceshttps://www.b2bwave.com/pricing
- Integration listhttps://www.b2bwave.com/integrations-api
- Feature list and languageshttps://www.b2bwave.com/features
- Food and beverage usehttps://www.b2bwave.com/industries/food-beverage
- Sales rep apphttps://www.b2bwave.com/mobile-ordering-app
- Offices and support hourshttps://www.b2bwave.com/contact
- Legal entityhttps://www.b2bwave.com/terms
FoodByUs, reviewed 29 September 2026
- Homepagehttps://www.foodbyus.com.au/
- Planshttps://www.foodbyus.com.au/pricing/
- Feature listhttps://www.foodbyus.com.au/features/
- Marketplacehttps://www.foodbyus.com.au/wholesale-marketplace/
- Invoice Hubhttps://www.foodbyus.com.au/invoice-hub/
- Trade financinghttps://www.foodbyus.com.au/trade-financing/
- Integrationshttps://www.foodbyus.com.au/integrations/
- Company story and foundershttps://www.foodbyus.com.au/our-story/
- Cashback programhttps://www.foodbyus.com.au/shop-save-cashbacks/
Kaso, reviewed 29 September 2026
- Homepage and claimshttps://kaso.ai/
- Restaurant features and pricinghttps://kaso.ai/restaurants
- Supplier featureshttps://kaso.ai/suppliers
- Company and leadershiphttps://kaso.ai/about
- Demo and supporthttps://kaso.ai/contact
- Legal entity namehttps://kaso.ai/terms-and-conditions
- Example supplier page, delivery areashttps://kaso.ai/suppliers/almarai
Upstock, reviewed 29 September 2026
- Homepagehttps://www.upstock.app/
- Pricing and FAQhttps://www.upstock.app/pricing
- Featureshttps://www.upstock.app/features
- Integrationshttps://www.upstock.app/integrations
- Paymentshttps://www.upstock.app/payments
- Regionshttps://www.upstock.app/regions
- Foundershttps://www.upstock.app/about
- Buyer offerhttps://www.upstock.app/for-buyers