B2B Wave vs FoodByUs vs Suplyd vs Upstock
B2B Wave is a wholesale ordering platform. FoodByUs is an Australian procurement platform for hospitality venues. Suplyd is an Egypt-based digital marketplace where restaurants and other food and beverage businesses order supplies from multiple suppliers through one portal and mobile app. Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them. All four are listed under Supplier Ordering Marketplace. The main differences are in price, audience and platforms.
Key differences
price
The vendors price on different terms. B2B Wave at GBP 270 per month; FoodByUs at $99 (currency not stated) per month, billed monthly; Upstock at $99 (currency not stated) per month. The amounts cannot be compared directly. Suplyd does not publish a starting price.
audience
The audiences they list differ. Listed for one product only, for example: B2B Wave: Food and beverage distributors and suppliers; FoodByUs: Restaurants, cafes and pubs in Australia; Suplyd: Restaurants and F&B operators in Egypt; Upstock: Cafes, restaurants and bars ordering from several suppliers.
platforms
They do not run on the same platforms. B2B Wave: Web, iOS, Android; FoodByUs: Web; Suplyd: Web, iOS, Android; Upstock: Web.
Side by side
| Field | B2B Wave | FoodByUs | Suplyd | Upstock |
|---|---|---|---|---|
| What it is | B2B Wave is a wholesale ordering platform. | FoodByUs is an Australian procurement platform for hospitality venues. | Suplyd is an Egypt-based digital marketplace where restaurants and other food and beverage businesses order supplies from multiple suppliers through one portal and mobile app. | Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them. |
| Best for | Food and beverage distributors and suppliers; Suppliers with field sales reps; Wholesalers using QuickBooks or Xero | Restaurants, cafes and pubs in Australia; Multi-venue groups; Aged care, caterers and hotels | Restaurants and F&B operators in Egypt; Operators with repeat weekly purchasing | Cafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands |
| Pricing model | Subscription per account | Subscription per business | Quote only | Free plan plus subscription by order volume |
| Starting price | GBP 270 per month | $99 (currency not stated) per month, billed monthly | Not published | $99 (currency not stated) per month |
| Free plan | No | Yes | Not published | Yes |
| Free trial | Yes | Yes | Not published | Not published |
| Contract | Not published | Not published | Not published | Not published |
| Platforms | Web, iOS, Android | Web | Web, iOS, Android | Web |
| Countries | Not published | Australia | Egypt | Australia, New Zealand |
| Languages | Danish, Dutch, English (UK), English (US), Finnish, French and 5 more | Not published | Arabic, English | Not published |
| Number of integrations | 28 | 15 | Not published | 19 |
| Certifications | Not published | Not published | Not published | Not published |
| Security practices | Not published | Not published | Not published | Not published |
| Founded | Not published | Not published | 2022 | Not published |
| Headquarters | Not published | Australia | Cairo, Egypt | Not published |
| Owner | Not published | Not published | Not published | Not published |
| Last reviewed | 29 September 2026 | 29 September 2026 | 29 September 2026 | 29 September 2026 |
Integrations
No partner appears in every list.
Named only by B2B Wave
- Adyen
- Authorize.net
- Avalara
- Balance
- Brightpearl
- ChannelAdvisor
- eWay
- Fishbowl
- Google Analytics
- Linnworks
- Mailchimp
- Microsoft Dynamics 365
and 12 moreshow fewer
- PayPal
- QuickBooks Desktop
- R+L Carriers
- Sage 50 & 200
- ShipStation
- Shopify
- Sola
- Stripe
- Veeqo
- Zapier
- Zoho CRM
- Zoho Inventory
Named only by FoodByUs
- American Express
- Butn
- H&L
- Lightspeed
- Nuvei
- Oolio Swiftpos
- OrderMate
- Shift
- Tenzo
- Tevalis
- Zepto
Named only by Suplyd
Suplyd does not name any integrations in the material we reviewed.
Named only by Upstock
- Accredo
- Broodoo
- Cin7 Omni
- DHL Express
- Foodstuffs EDI
- GlobalBake
- Infusion
- Microsoft Business Central
- NetSuite
- NZ Post eShip
- Sage
- Starshipit
and 3 moreshow fewer
- Unleashed
- Woolworths EDI
- Zeablue
Which to choose
B2B Wave
Choose B2B Wave if you are in one of these groups: Food and beverage distributors and suppliers; Suppliers with field sales reps; Wholesalers using QuickBooks or Xero.
FoodByUs
Choose FoodByUs if your business matches one of the audiences it is listed for: Restaurants, cafes and pubs in Australia; Multi-venue groups; Aged care, caterers and hotels.
Suplyd
Choose Suplyd if your business matches one of the audiences it is listed for: Restaurants and F&B operators in Egypt; Operators with repeat weekly purchasing.
Upstock
Choose Upstock if you are in one of these groups: Cafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands.
What we could not confirm
B2B Wave
- Founding year and team size
- Funding
- Security certifications
- Contract minimum term
- Which integrations are included on which plan
FoodByUs
- Contract term
- Founding year, headquarters city, funding and investors (named only as an image)
- Team size
- Security certifications
- Mobile apps (the homepage says run from your phone but names no app)
- Currency of the prices
Suplyd
- Fees or pricing model
- Delivery countries and cities
- Integrations
- Funding round dates
- Employee count
- Security certifications
Upstock
- Currency of the $99 price
- Contract terms
- Founding year and headquarters
- Funding
- Store listings for the mobile app
- Security certifications
- Employee count
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
B2B Wave, reviewed 29 September 2026
- Homepage and customer resultshttps://www.b2bwave.com
- Plans and priceshttps://www.b2bwave.com/pricing
- Integration listhttps://www.b2bwave.com/integrations-api
- Feature list and languageshttps://www.b2bwave.com/features
- Food and beverage usehttps://www.b2bwave.com/industries/food-beverage
- Sales rep apphttps://www.b2bwave.com/mobile-ordering-app
- Offices and support hourshttps://www.b2bwave.com/contact
- Legal entityhttps://www.b2bwave.com/terms
FoodByUs, reviewed 29 September 2026
- Homepagehttps://www.foodbyus.com.au/
- Planshttps://www.foodbyus.com.au/pricing/
- Feature listhttps://www.foodbyus.com.au/features/
- Marketplacehttps://www.foodbyus.com.au/wholesale-marketplace/
- Invoice Hubhttps://www.foodbyus.com.au/invoice-hub/
- Trade financinghttps://www.foodbyus.com.au/trade-financing/
- Integrationshttps://www.foodbyus.com.au/integrations/
- Company story and foundershttps://www.foodbyus.com.au/our-story/
- Cashback programhttps://www.foodbyus.com.au/shop-save-cashbacks/
Suplyd, reviewed 29 September 2026
- Product overviewhttps://www.suplyd.com
- Founding and missionhttps://www.suplyd.com/about
- Funding press itemshttps://www.suplyd.com/press
- Contact and addresshttps://www.suplyd.com/contact
- Web shop login, languageshttps://shop.suplyd.com/en/login
- iOS app listinghttps://apps.apple.com/eg/app/suplyd/id6467871109
Upstock, reviewed 29 September 2026
- Homepagehttps://www.upstock.app/
- Pricing and FAQhttps://www.upstock.app/pricing
- Featureshttps://www.upstock.app/features
- Integrationshttps://www.upstock.app/integrations
- Paymentshttps://www.upstock.app/payments
- Regionshttps://www.upstock.app/regions
- Foundershttps://www.upstock.app/about
- Buyer offerhttps://www.upstock.app/for-buyers