B2B Wave vs Jumbotail vs Upstock

B2B Wave is a wholesale ordering platform. Jumbotail is an Indian business-to-business marketplace for food and grocery that connects small neighbourhood grocery shops (kirana stores) and supermarkets with brands and staples producers. Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them. All three are listed under Supplier Ordering Marketplace. Where the profiles show a difference, it is in price and audience.

Key differences

  • price

    Starting prices: B2B Wave at GBP 270 per month; Upstock at $99 (currency not stated) per month. The currency or billing basis differs, so they are not directly comparable. Jumbotail does not publish a starting price.

  • audience

    The audiences they list differ. Listed for one product only, for example: B2B Wave: Food and beverage distributors and suppliers; Jumbotail: Kirana and small grocery retailers in India; Upstock: Cafes, restaurants and bars ordering from several suppliers.

Side by side

B2B Wave vs Jumbotail vs Upstock: side-by-side comparison from published vendor information
FieldB2B WaveJumbotailUpstock
What it isB2B Wave is a wholesale ordering platform.Jumbotail is an Indian business-to-business marketplace for food and grocery that connects small neighbourhood grocery shops (kirana stores) and supermarkets with brands and staples producers.Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them.
Best forFood and beverage distributors and suppliers; Suppliers with field sales reps; Wholesalers using QuickBooks or XeroKirana and small grocery retailers in India; Brands and staples producers selling to small retailersCafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands
Pricing modelSubscription per accountQuote onlyFree plan plus subscription by order volume
Starting priceGBP 270 per monthNot published$99 (currency not stated) per month
Free planNoNot publishedYes
Free trialYesNot publishedNot published
ContractNot publishedNot publishedNot published
PlatformsWeb, iOS, AndroidNot publishedWeb
CountriesNot publishedIndiaAustralia, New Zealand
LanguagesDanish, Dutch, English (UK), English (US), Finnish, French and 5 moreNot publishedNot published
Number of integrations28Not published19
CertificationsNot publishedNot publishedNot published
Security practicesNot publishedNot publishedNot published
FoundedNot publishedNot publishedNot published
HeadquartersNot publishedBengaluru, IndiaNot published
OwnerNot publishedNot publishedNot published
Last reviewed29 September 202629 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by B2B Wave

  • Adyen
  • Authorize.net
  • Avalara
  • Balance
  • Brightpearl
  • ChannelAdvisor
  • eWay
  • Fishbowl
  • Google Analytics
  • Linnworks
  • Mailchimp
  • Microsoft Dynamics 365
and 13 more
  • PayPal
  • QuickBooks Desktop
  • R+L Carriers
  • Sage 50 & 200
  • ShipStation
  • Shopify
  • Sola
  • Square
  • Stripe
  • Veeqo
  • Zapier
  • Zoho CRM
  • Zoho Inventory

Named only by Jumbotail

Jumbotail does not name any integrations in the material we reviewed.

Named only by Upstock

  • Accredo
  • Broodoo
  • Cin7 Omni
  • DHL Express
  • Foodstuffs EDI
  • GlobalBake
  • Infusion
  • Microsoft Business Central
  • MYOB
  • NetSuite
  • NZ Post eShip
  • Sage
and 4 more
  • Starshipit
  • Unleashed
  • Woolworths EDI
  • Zeablue

Which to choose

B2B Wave

Choose B2B Wave if your business matches one of the audiences it is listed for: Food and beverage distributors and suppliers; Suppliers with field sales reps; Wholesalers using QuickBooks or Xero.

Jumbotail

Choose Jumbotail if you fit its listed audience: Kirana and small grocery retailers in India; Brands and staples producers selling to small retailers.

Less suited to: Restaurants and other foodservice businesses: the pages describe the marketplace and retail platform as built for grocery retailers, brands and producers, and mention no foodservice offer.

Upstock

Choose Upstock if you fit its listed audience: Cafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands.

What we could not confirm

B2B Wave

  • Founding year and team size
  • Funding
  • Security certifications
  • Contract minimum term
  • Which integrations are included on which plan

Jumbotail

  • Pricing, fees or commissions
  • Founding year and team size
  • Founders' full names (only first names appear on the site)
  • Whether any foodservice or restaurant offer exists
  • Named integrations, platforms and apps
  • Support channels and security certifications

Upstock

  • Currency of the $99 price
  • Contract terms
  • Founding year and headquarters
  • Funding
  • Store listings for the mobile app
  • Security certifications
  • Employee count

Go further

B2B Wave profileJumbotail profileUpstock profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

B2B Wave, reviewed 29 September 2026

  1. Homepage and customer resultshttps://www.b2bwave.com
  2. Plans and priceshttps://www.b2bwave.com/pricing
  3. Integration listhttps://www.b2bwave.com/integrations-api
  4. Feature list and languageshttps://www.b2bwave.com/features
  5. Food and beverage usehttps://www.b2bwave.com/industries/food-beverage
  6. Sales rep apphttps://www.b2bwave.com/mobile-ordering-app
  7. Offices and support hourshttps://www.b2bwave.com/contact
  8. Legal entityhttps://www.b2bwave.com/terms

Jumbotail, reviewed 29 September 2026

  1. Homepage: marketplace, J24, Golden Eyehttps://jumbotail.com/
  2. Founders and market focushttps://jumbotail.com/our-approach/
  3. Press releases: funding, NEC collaboration, Solv acquisitionhttps://jumbotail.com/news-room/
  4. Company valueshttps://jumbotail.com/core-values/
  5. Legal entity name in footer, teamshttps://jumbotail.com/careers/