Aleno vs NowBookIt vs ResDiary vs SevenRooms
Aleno is a Swiss reservation and guest-management platform for restaurants and hotels, which it calls a Digital Assistant. Now Book It is a reservation platform for restaurants, cafes, pubs, clubs, wineries and multi-venue groups. ResDiary is a reservation and table management system for restaurants, pubs, bars, cafes and hotels. SevenRooms is a reservation, guest data and marketing platform for restaurants, hotels, bars and other venues. All four are listed under Reservations & Table Management. They differ in audience, platforms and integrations.
Key differences
audience
Audience differs between the profiles. Listed by one product alone: Aleno: Ambitious single restaurants; NowBookIt: Independent restaurants; ResDiary: Restaurants, pubs and bars in the UK wanting commission-free bookings; SevenRooms: Upscale and high-volume restaurants.
platforms
Platform support differs. Aleno: Web; NowBookIt: Web, iOS; ResDiary: Web, iOS, Android; SevenRooms: Web, iOS.
integrations
Aleno names 10 integrations, NowBookIt names 23 integrations, ResDiary names 20 integrations and SevenRooms names 45 integrations. No partner appears in every list.
Side by side
| Field | Aleno | NowBookIt | ResDiary | SevenRooms |
|---|---|---|---|---|
| What it is | Aleno is a Swiss reservation and guest-management platform for restaurants and hotels, which it calls a Digital Assistant. | Now Book It is a reservation platform for restaurants, cafes, pubs, clubs, wineries and multi-venue groups. | ResDiary is a reservation and table management system for restaurants, pubs, bars, cafes and hotels. | SevenRooms is a reservation, guest data and marketing platform for restaurants, hotels, bars and other venues. |
| Best for | Restaurant groups; Hotels with restaurants; Ambitious single restaurants | Independent restaurants; Multi-venue groups; Pubs, clubs, bars, cafes and wineries | Restaurants, pubs and bars in the UK wanting commission-free bookings; Restaurant groups; Hotels with restaurants | Restaurant groups; Upscale and high-volume restaurants; Hotels, bars, clubs and event venues; Restaurants that want to avoid cover fees |
| Pricing model | Quote only | Quote only | Subscription per location | Quote only |
| Starting price | Not published | Not published | Not published | Not published |
| Free plan | Not published | Not published | Not published | Not published |
| Free trial | Not published | Not published | Not published | Not published |
| Contract | Not published | Not published | Not published | One year if the order form states no term |
| Platforms | Web | Web, iOS | Web, iOS, Android | Web, iOS |
| Countries | Austria, Germany, Switzerland | Australia, Canada, New Zealand, United States | Not published | Australia, Singapore, United Kingdom, United States |
| Languages | English, German | English, French (Canada) | Not published | Not published |
| Number of integrations | 10 | 23 | 20 | 45 |
| Certifications | GDPR | Not published | GDPR, PCI compliant | Not published |
| Security practices | Not published | Not published | Not published | Not published |
| Founded | Not published | 2015 | Not published | 2011 |
| Headquarters | Zurich, Switzerland | Australia | Not published | New York, United States |
| Owner | Not published | Not published | The Access Group | DoorDash (agreement to acquire announced 2025-05-06; the site footer now says "a DoorDash company") |
| Last reviewed | 29 September 2026 | 29 September 2026 | 29 September 2026 | 29 September 2026 |
Integrations
No partner appears in every list.
Named only by Aleno
- Assistent.AI
- Fidelio
- GMS
- HelloTess
- Hypersoft
- Mailchimp
- Opera
- Protel
Named only by NowBookIt
- Abacus
- Bossii
- Doshii
- eway
- Fedelta
- Function Tracker
- Google Analytics
- Google My Business
- H&L
- IdealPOS
- Impos
- Onetap
and 3 moreshow fewer
- Triniteq
- Tyro Connect
- VinCreative
Named only by ResDiary
- Access EPoS
- Acteol CRM
- Airship
- DesignMyNight
- Oracle Hospitality
- PAR
- Profitroom
- Rezlynx PMS
- Samtouch
- SumUp
- Wireless Social
- Workfeed
Named only by SevenRooms
- Adyen
- NCR Aloha
- Amazon Alexa
- Bookline
- Bruncher.com
- ItsaCheckmate
- Chope
- Comtrex
- CyberSource
- Deliverect
- DoorDash Drive
- DoorDash Reservations
and 24 moreshow fewer
- Eats365
- FreedomPay
- Givex
- InfoGenesis POS
- inKind Capital
- Journey
- Network International
- Olo
- OpenRice
- Orkestro
- Reserveout
- Revel
- Salido
- MICROS Simphony
- Slang
- SMSGlobal
- SpotOn
- Squirrel Systems
- The Chefz
- TheFork
- Toast
- Tripadvisor
- Twilio
- Zonal
Which to choose
Aleno
Choose Aleno if your business matches one of the audiences it is listed for: Restaurant groups; Hotels with restaurants; Ambitious single restaurants.
NowBookIt
Choose NowBookIt if you are in one of these groups: Independent restaurants; Multi-venue groups; Pubs, clubs, bars, cafes and wineries.
ResDiary
Choose ResDiary if you are in one of these groups: Restaurants, pubs and bars in the UK wanting commission-free bookings; Restaurant groups; Hotels with restaurants.
SevenRooms
Choose SevenRooms if you are in one of these groups: Restaurant groups; Upscale and high-volume restaurants; Hotels, bars, clubs and event venues.
What we could not confirm
Aleno
- Any price or free trial
- Contract term
- Year founded
- Security certifications
- Full integration list (marketplace)
- Native mobile apps
NowBookIt
- Any price or plan tiers
- Contract minimum term and renewal
- Headquarters city, team size and funding
- Security certifications and hosting details
- Android app availability
- Hardware requirements
ResDiary
- Base plan prices (quote only)
- Contract length and cancellation terms
- Founding year and headquarters
- Full integration list (the vendor shows logos without names)
- Which countries have local sales
- Interface languages
- Number of venues: page figures vary (9,000+, 10,000+)
SevenRooms
- Any price or the difference between Starter, Growth and Premium
- Size of the one-time setup fee and the transaction fee rate
- Countries where the product is sold and product languages
- Employee count
- Security certifications
- Whether an Android operator app exists
- Amounts of the 2018 Amazon Alexa Fund and 2023 Enlightened Hospitality Investments rounds (not stated in the announcements)
- Completion date of the DoorDash acquisition (the footer says it is a DoorDash company; the announcement gives an expected close in the second half of 2025)
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
Aleno, reviewed 29 September 2026
- Homepagehttps://www.aleno.me
- Reservationshttps://www.aleno.me/en/digital-assistant/operations/reservations-bookings
- Integrationshttps://www.aleno.me/en/digital-assistant/operations/integrations
- Table allocationhttps://www.aleno.me/en/digital-assistant/operations/ai-table-assignment
- No-show preventionhttps://www.aleno.me/en/digital-assistant/business/no-show-prevention
- Guest profileshttps://www.aleno.me/en/digital-assistant/operations/360-guest-profiles-crm
- Online marketinghttps://www.aleno.me/en/digital-assistant/marketing/online-marketing
- Reportshttps://www.aleno.me/en/digital-assistant/business/ai-analyses-individual-reports
- Pricinghttps://www.aleno.me/en/digitaler-assistent/pricing
- Restaurant groupshttps://www.aleno.me/en/for-restaurant-groups
- Team and sizehttps://www.aleno.me/en/about-us
- Imprinthttps://www.aleno.me/en/impressum
NowBookIt, reviewed 29 September 2026
- Homepage, venue types, language optionshttps://www.nowbookit.com
- Founding, founder, support numbershttps://www.nowbookit.com/about/
- Integration listhttps://www.nowbookit.com/integrations/
- Booking features, pricing processhttps://www.nowbookit.com/restaurant-booking-system/
- Table management, iOS apphttps://www.nowbookit.com/solutions/restaurant-table-management-software/
- CRM featureshttps://www.nowbookit.com/solutions/restaurant-crm/
- Reporting featureshttps://www.nowbookit.com/solutions/restaurant-reporting-insights/
- AI receptionisthttps://www.nowbookit.com/solutions/restaurant-ai-receptionist-sadie/
- Gift cards and feeshttps://www.nowbookit.com/solutions/restaurant-gift-cards/
- Legal entity, countrieshttps://www.nowbookit.com/terms-of-service/
ResDiary, reviewed 29 September 2026
- Homepage: positioning, 10,000+ venues, commission-freehttps://resdiary.com/
- Add-on prices and plan structurehttps://resdiary.com/pricing
- Booking channels, widget, appshttps://resdiary.com/features/attract-diners
- Table management, deposits, analyticshttps://resdiary.com/features/optimise
- Marketing, promotions, data ownershiphttps://resdiary.com/features/grow
- Integration partner logoshttps://resdiary.com/integrations
- Plans, countries, data, supporthttps://resdiary.com/frequently-asked-questions
- Company, size, ownershiphttps://resdiary.com/about-us
- Restaurant group fithttps://resdiary.com/who-we-serve/restaurant-groups
- Support and contact routeshttps://resdiary.com/contact-us
SevenRooms, reviewed 29 September 2026
- Homepage: positioning, hubs, customer claimshttps://sevenrooms.com/
- Plans, add-ons, pricing FAQhttps://sevenrooms.com/pricing/
- Integration partnershttps://sevenrooms.com/platform/integrations-apis/
- Reservations and waitlisthttps://sevenrooms.com/platform/reservations-waitlist/
- Table managementhttps://sevenrooms.com/platform/table-management/
- CRMhttps://sevenrooms.com/platform/crm/
- Marketing automationhttps://sevenrooms.com/platform/marketing-automation/
- Email marketinghttps://sevenrooms.com/platform/email-marketing/
- Text marketinghttps://sevenrooms.com/platform/text-marketing/
- Reputation managementhttps://sevenrooms.com/platform/reputation-management/
- Voice AIhttps://sevenrooms.com/platform/VoiceAI/
- Revenue managementhttps://sevenrooms.com/platform/revenue-management/
- Reportinghttps://sevenrooms.com/platform/reporting/
- Events and add-onshttps://sevenrooms.com/platform/events-experiences/
- Event managementhttps://sevenrooms.com/platform/event-management/
- Channel Connecthttps://sevenrooms.com/platform/channel-connect/
- Loyalty perkshttps://sevenrooms.com/platform/perks/
- DoorDash Reservationshttps://sevenrooms.com/platform/doordash-reservations/
- Booking channelshttps://sevenrooms.com/platform/booking-channels/
- Founders, founding year, investorshttps://sevenrooms.com/our-story/
- Press listhttps://sevenrooms.com/press/
- DoorDash acquisitionhttps://sevenrooms.com/press/DoorDash-Acquires-SevenRooms/
- Series Bhttps://sevenrooms.com/press/sevenrooms-raises-50m-series-b-round-with-providence-strategic-growth/
- 2017 roundhttps://sevenrooms.com/press/sevenrooms-brings-on-comcast-ventures-as-first-institutional-investor-in-8m-round/
- Contract term, renewal, addresshttps://sevenrooms.com/generalterms/
- Support contacthttps://sevenrooms.com/lets-talk/
- iOS operator app listinghttps://apps.apple.com/us/app/sevenrooms-os/id516418638