Bizom vs Opmetrix vs Simplain
Bizom is a cloud and mobile platform for consumer goods brands to run route-to-market operations: sales force automation, distributor management, trade promotions and retail execution, with AI recommendations. Opmetrix is a cloud field-sales and retail-execution app for sales reps and merchandisers who visit stores, used by food and drink suppliers and brokers among others. Simplain sells StreamCollab, a vendor collaboration platform for grocery retailers, wholesalers and distributors. All three are listed under CPG Sales, Trade Promotion & Retail Execution. They differ in audience, platforms and integrations.
Key differences
audience
Audience differs between the profiles. Listed by one product alone: Bizom: Packaged food, beverage and dairy brands with field sales teams; Opmetrix: Food and drink brands and brokers with field teams; Simplain: Grocery and supermarket chains.
platforms
They do not run on the same platforms. Bizom: Web; Opmetrix: Web, iOS; Simplain: Web.
integrations
Bizom names 12 integrations, Opmetrix names 15 integrations and Simplain names 2 integrations. No partner appears in every list.
Side by side
| Field | Bizom | Opmetrix | Simplain |
|---|---|---|---|
| What it is | Bizom is a cloud and mobile platform for consumer goods brands to run route-to-market operations: sales force automation, distributor management, trade promotions and retail execution, with AI recommendations. | Opmetrix is a cloud field-sales and retail-execution app for sales reps and merchandisers who visit stores, used by food and drink suppliers and brokers among others. | Simplain sells StreamCollab, a vendor collaboration platform for grocery retailers, wholesalers and distributors. |
| Best for | Packaged food, beverage and dairy brands with field sales teams; Brands managing a network of distributors | Food and drink brands and brokers with field teams; Foodservice distributors; Sales teams that already run an ERP | Grocery and supermarket chains; Wholesalers and distributors managing many small suppliers |
| Pricing model | Quote only | Quote only | Quote only |
| Starting price | Not published | Not published | Not published |
| Free plan | Not published | Not published | Not published |
| Free trial | Not published | Not published | Not published |
| Contract | Not published | Not published | Not published |
| Platforms | Web | Web, iOS | Web |
| Countries | Not published | Australia | Canada, India, United Arab Emirates, United States |
| Languages | Not published | Not published | Not published |
| Number of integrations | 12 | 15 | 2 |
| Certifications | Not published | Not published | Not published |
| Security practices | Not published | Not published | Not published |
| Founded | Not published | 2001 | 2007 |
| Headquarters | Not published | Brisbane, Australia | Walnut, United States |
| Owner | Not published | Advantive (the site says Commerce Vision is now an Advantive company); Commerce Vision acquired Opmetrix in April 2022 | Not published |
| Last reviewed | 29 September 2026 | 29 September 2026 | 29 September 2026 |
Integrations
No partner appears in every list.
Named only by Bizom
- Accion
- Busy
- GreytHR
- Keka
- Kennect
- Mastercard
- Power BI
- SAP ERP
- Snowflake
- Syspro
- Tally
- Zoho People
Named only by Opmetrix
- Access Atache
- Accredo
- Acumatica
- Advanced Business Manager
- Cin7
- Dynamics
- Greentree
- JIWA
- Microsoft Dynamics
- Microsoft Dynamics Nav
- MYOB
- Tencia
and 2 moreshow fewer
- WIISE
- Xero
Named only by Simplain
- Oracle
Which to choose
Bizom
Choose Bizom if you fit its listed audience: Packaged food, beverage and dairy brands with field sales teams; Brands managing a network of distributors.
Our profile lists a weaker fit: Restaurants and other food service operators. Bizom describes itself as built for FMCG and CPG route-to-market operations.
Opmetrix
Choose Opmetrix if you are in one of these groups: Food and drink brands and brokers with field teams; Foodservice distributors; Sales teams that already run an ERP.
Simplain
Choose Simplain if your business matches one of the audiences it is listed for: Grocery and supermarket chains; Wholesalers and distributors managing many small suppliers.
Our profile lists a weaker fit: Single independent food outlets. The product is built for retailers, distributors and wholesalers with vendor networks and ERP back ends.
What we could not confirm
Bizom
- Any price or contract term (quote only)
- Founding year and headquarters city
- Funding dates and Series B investors
- Named customers on the vendor's site (case-study figures name brands only in some pages)
- Security certifications
- Countries of operation and supported languages
- Mobile app names and store listings
Opmetrix
- Any price or plan
- Opmetrix's own founding year and team size
- Native app names, Android support and hardware requirements
- Security certifications
- Contract terms
- Countries beyond Australia
Simplain
- Price or plans
- Named POS, accounting or e-commerce integrations
- Security certifications
- Team size and funding
- Whether the product is delivered only as SaaS (About says SaaS since 2019-2020)
- Legal entity name
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
Bizom, reviewed 29 September 2026
- Homepage: positioning, claimshttps://bizom.com
- Sales force automation featureshttps://bizom.com/sales-force-automation/
- Distributor managementhttps://bizom.com/distributor-management-system/
- Trade promotion managementhttps://bizom.com/trade-promotion-management/
- Pricing bundleshttps://bizom.com/pricing/
- Integrationshttps://bizom.com/integration/
- Founders, funding, scalehttps://bizom.com/about/
- Page discoveryhttps://bizom.com/sitemap.xml
Opmetrix, reviewed 29 September 2026
- Commerce Vision home: Advantive note, productshttps://www.commercevision.com.au/
- Opmetrix overview, features, customershttps://www.commercevision.com.au/field-sales-tool
- Routing and GPShttps://www.commercevision.com.au/field-sales-tool/route-optimisation
- Retail executionhttps://www.commercevision.com.au/field-sales-tool/retail-execution
- Multi-brandhttps://www.commercevision.com.au/field-sales-tool/multi-brand-management
- B2B eCommercehttps://www.commercevision.com.au/field-sales-tool/commerce
- Onboarding and taskshttps://www.commercevision.com.au/field-sales-tool/why-opmetrix
- ERP integrationshttps://www.commercevision.com.au/field-sales-tool/integration
- Foodservice fithttps://www.commercevision.com.au/industries/foodservice
- Company historyhttps://www.commercevision.com.au/company
Simplain, reviewed 29 September 2026
- Home pagehttps://www.simplain.com/
- StreamCollab overview and customer quoteshttps://www.simplain.com/streamcollab
- Trade fund management moduleshttps://www.simplain.com/streamcollab/trade-fund-management
- Master data moduleshttps://www.simplain.com/streamcollab/master-data-collaboration
- Operation automation moduleshttps://www.simplain.com/streamcollab/operation-automation
- Company history and officeshttps://www.simplain.com/about