CPGvision vs Opmetrix vs SimpliField vs Tibersoft

CPGvision is trade promotion management and revenue growth software for consumer packaged goods companies, built on Salesforce and sold by PSignite. Opmetrix is a cloud field-sales and retail-execution app for sales reps and merchandisers who visit stores, used by food and drink suppliers and brokers among others. SimpliField is a frontline team platform for multi-site brands covering employee communication, task checklists, store visits and audits, microlearning and reporting. Tibersoft sells data and analytics to food and packaging manufacturers that supply the away-from-home (foodservice) channel. All four are listed under CPG Sales, Trade Promotion & Retail Execution. The main differences are in audience, platforms and integrations.

Key differences

  • audience

    Audience differs between the profiles. Listed by one product alone: CPGvision: Food and consumer goods brands managing trade spend; Opmetrix: Food and drink brands and brokers with field teams; SimpliField: Multi-location restaurant, QSR and coffee chains; Tibersoft: Foodservice manufacturers with trade-spend leakage.

  • platforms

    They do not run on the same platforms. CPGvision: Web; Opmetrix: Web, iOS; SimpliField: Web; Tibersoft: Web.

  • integrations

    The integration lists differ. CPGvision names 6 integrations, Opmetrix names 15 integrations, SimpliField names 7 integrations and Tibersoft names 1 integration. No partner appears in every list.

Side by side

CPGvision vs Opmetrix vs SimpliField vs Tibersoft: side-by-side comparison from published vendor information
FieldCPGvisionOpmetrixSimpliFieldTibersoft
What it isCPGvision is trade promotion management and revenue growth software for consumer packaged goods companies, built on Salesforce and sold by PSignite.Opmetrix is a cloud field-sales and retail-execution app for sales reps and merchandisers who visit stores, used by food and drink suppliers and brokers among others.SimpliField is a frontline team platform for multi-site brands covering employee communication, task checklists, store visits and audits, microlearning and reporting.Tibersoft sells data and analytics to food and packaging manufacturers that supply the away-from-home (foodservice) channel.
Best forFood and consumer goods brands managing trade spend; Finance and deduction teams; Pricing and revenue growth managers; Brands selling through distributorsFood and drink brands and brokers with field teams; Foodservice distributors; Sales teams that already run an ERPMulti-location restaurant, QSR and coffee chains; Franchise networks with field teamsFoodservice manufacturers with trade-spend leakage; Manufacturer sales teams selling through distributors; Manufacturer IT teams feeding CRM, ERP and TPM systems
Pricing modelQuote onlyQuote onlyQuote onlyQuote only
Starting priceNot publishedNot publishedNot publishedNot published
Free planNot publishedNot publishedNot publishedNot published
Free trialNot publishedNot publishedNot publishedNot published
ContractNot publishedNot publishedNot publishedNot published
PlatformsWebWeb, iOSWebWeb
CountriesNot publishedAustraliaNot publishedNot published
LanguagesNot publishedNot publishedNot publishedNot published
Number of integrations61571
CertificationsNot publishedNot publishedSOC 2 Type 2Not published
Security practicesData encrypted at rest, with row-level encryption for sensitive data, and TLS 1.2 or higher in transit, Multi-factor authentication and login restrictions by time, area and IP address, US or EU data residency options; hosted in Salesforce, Heroku and AWS data centresNot publishedCSA CAIQ v4 self-assessment (YOOBIC)Data protected in transit and at rest (no certification named)
Founded20122001Not published1996
HeadquartersNaples, Florida, United StatesBrisbane, AustraliaNot publishedAlpharetta, Georgia, United States
OwnerNot publishedAdvantive (the site says Commerce Vision is now an Advantive company); Commerce Vision acquired Opmetrix in April 2022YOOBICCultura Technologies
Last reviewed29 September 202629 September 202629 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by CPGvision

  • Crisp
  • Databricks
  • Datasembly
  • Oracle Netsuite
  • Retail Velocity

Named only by Opmetrix

  • Access Atache
  • Accredo
  • Acumatica
  • Advanced Business Manager
  • Cin7
  • Dynamics
  • Greentree
  • JIWA
  • Microsoft Dynamics
  • Microsoft Dynamics Nav
  • MYOB
  • SAP
and 3 more
  • Tencia
  • WIISE
  • Xero

Named only by SimpliField

  • Google Reviews
  • Instagram
  • LinkedIn
  • SharePoint
  • Yammer
  • YouTube

Named only by Tibersoft

Every partner Tibersoft names is also named by another product here.

Which to choose

CPGvision

Choose CPGvision if your business matches one of the audiences it is listed for: Food and consumer goods brands managing trade spend; Finance and deduction teams; Pricing and revenue growth managers.

Our profile lists a weaker fit: Restaurants and other food service businesses: the product is aimed at consumer packaged goods manufacturers planning promotions with retail partners.

Opmetrix

Choose Opmetrix if you fit its listed audience: Food and drink brands and brokers with field teams; Foodservice distributors; Sales teams that already run an ERP.

SimpliField

Choose SimpliField if your business matches one of the audiences it is listed for: Multi-location restaurant, QSR and coffee chains; Franchise networks with field teams.

Tibersoft

Choose Tibersoft if your business matches one of the audiences it is listed for: Foodservice manufacturers with trade-spend leakage; Manufacturer sales teams selling through distributors; Manufacturer IT teams feeding CRM, ERP and TPM systems.

Our profile lists a weaker fit: Restaurants and other operators. The vendor describes its platform as go-to-market intelligence for food and packaging manufacturers.

What we could not confirm

CPGvision

  • Any price or package fee (contact the vendor)
  • Contract length and renewal terms
  • Team size and funding
  • What each partner-page logo integrates with
  • Mobile apps and retail execution capabilities
  • Company-specific security certifications: the ISO and SOC lists on the security page belong to the infrastructure providers

Opmetrix

  • Any price or plan
  • Opmetrix's own founding year and team size
  • Native app names, Android support and hardware requirements
  • Security certifications
  • Contract terms
  • Countries beyond Australia

SimpliField

  • Any price (quote only)
  • Date of the YOOBIC acquisition of SimpliField and whether SimpliField remains sold as a separate product
  • SimpliField's own founding date, headquarters and funding
  • Mobile app store listings and supported mobile platforms
  • Country availability and languages
  • Which POS or scheduling systems are integrated

Tibersoft

  • Any price or plan
  • Contract term
  • Countries where the service is sold
  • Security certifications
  • Funding and employee count
  • Legal entity name
  • Whether Locations Near Me runs on iOS, Android or both

Go further

CPGvision profileOpmetrix profileSimpliField profileTibersoft profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Opmetrix, reviewed 29 September 2026

  1. Commerce Vision home: Advantive note, productshttps://www.commercevision.com.au/
  2. Opmetrix overview, features, customershttps://www.commercevision.com.au/field-sales-tool
  3. Routing and GPShttps://www.commercevision.com.au/field-sales-tool/route-optimisation
  4. Retail executionhttps://www.commercevision.com.au/field-sales-tool/retail-execution
  5. Multi-brandhttps://www.commercevision.com.au/field-sales-tool/multi-brand-management
  6. B2B eCommercehttps://www.commercevision.com.au/field-sales-tool/commerce
  7. Onboarding and taskshttps://www.commercevision.com.au/field-sales-tool/why-opmetrix
  8. ERP integrationshttps://www.commercevision.com.au/field-sales-tool/integration
  9. Foodservice fithttps://www.commercevision.com.au/industries/foodservice
  10. Company historyhttps://www.commercevision.com.au/company

SimpliField, reviewed 29 September 2026

  1. YOOBIC platform overviewhttps://yoobic.com/
  2. SimpliField now part of YOOBIC, features, customershttps://yoobic.com/simplifield/
  3. Restaurant operations offerhttps://yoobic.com/industries/restaurants/
  4. Task management, dashboardshttps://yoobic.com/task-management/
  5. Communications featureshttps://yoobic.com/communications/
  6. Learning featureshttps://yoobic.com/learning/
  7. Integrations and APIhttps://yoobic.com/integrations/
  8. Pricing approachhttps://yoobic.com/pricing/
  9. Parent company backgroundhttps://yoobic.com/about/
  10. Security certificationshttps://trust.yoobic.com/

Tibersoft, reviewed 29 September 2026

  1. Homepage: positioning and OPTRADEhttps://www.tibersoft.com
  2. Solutions overview and Locations Near Mehttps://www.tibersoft.com/solutions
  3. Sales modules, Salesforce mentionhttps://www.tibersoft.com/solutions/sales-revenue-growth
  4. Finance and trade moduleshttps://www.tibersoft.com/solutions/finance-trade-optimization
  5. IT integration, security statementhttps://www.tibersoft.com/solutions/it-data-integration
  6. Module listhttps://www.tibersoft.com/modules-integrations
  7. OPTRADE data ecosystemhttps://www.tibersoft.com/why-tibersoft/optrade-data-collaborative
  8. History, leadership, customershttps://www.tibersoft.com/about-us
  9. Demo request as the only route to pricinghttps://www.tibersoft.com/contact-us/demo-request