CPG Sales, Trade Promotion & Retail Execution
11 products listed
Introduction
A food brand that sells through distributors and shops has little direct view of what happens after the goods leave the warehouse. This software helps the supplier side manage that gap. Trade promotion tools plan discounts and reconcile the deductions retailers take from invoices. Retail execution tools give field reps an app to plan visits, audit shelves and take orders. Distributor systems track stock and billing across a network of stockists. A few products serve multi-site restaurant chains with checklists and audits instead, which is a different job again.
Who needs it
Packaged food and drink brands, wine and spirits suppliers, brokers and distributors with field sales teams. It becomes worth having when promotions are tracked in spreadsheets, when finance disputes retailer deductions, or when reps report store visits by phone or email.
Written 30 September 2026
What to look for
Trade spend or field sales. Some profiled products manage promotion budgets and deductions for finance teams, while others manage rep visits, route plans and store audits. They are different tools with different users.
Offline use on the road. Field reps and van drivers often work without a signal. Several products offer apps for phones and tablets, so check which functions work offline.
Alcohol or general grocery focus. Some products are built for wine and spirits three-tier distribution, with distributor depletion tracking, while others suit general packaged goods or foodservice.
Built on Salesforce or standalone. One promotion product is built on Salesforce. That affects licences, customisation and who supports it.
Country and billing rules. Several products are aimed at India or the Gulf, with local tax billing. Check the tool fits the market where your distributors operate.
At a glance
8 products have a profile.
0 publish a starting price and 7 are quote only.
The median product names 5.5 integrations.
Most named integration partners: Salesforce (3), SAP (2), Access Atache (1), Accion (1), Accredo (1), Acumatica (1).
Of the 11 profiled products, 8 are quote only. The rest charge per user per month or by plan with per-user add-ons. Budget for a demo and a scoping conversation.
Compare products
11products with a profile. Ordered by how many columns are filled, then by name. Select a column heading to sort.
| Product | Best for | Starting price | Free plan | Free trial | Platforms | Integrations | Last reviewed |
|---|---|---|---|---|---|---|---|
| Food and drink distributors running van sales or DSD rounds | GBP 29 per user per month | No | No | Web, iOS, Android | 25 | 29 September 2026 | |
| Food and beverage distributors and wholesalers in India | INR 750 per month, billed annually | Yes | Not stated | Web, Android | 1 | 29 September 2026 | |
| Packaged food, beverage and dairy brands with field sales teams | Not published | Not stated | Not stated | Web | 12 | 29 September 2026 | |
| Food and consumer goods brands managing trade spend | Not published | Not stated | Not stated | Web | 6 | 29 September 2026 | |
| Small and medium wineries selling through distributors | Not published | Not stated | Not stated | Web, iOS, Android | 5 | 29 September 2026 | |
| Beverage alcohol suppliers with field sales teams | Not published | Not stated | Not stated | Web, iOS, Android, Windows | 3 | 29 September 2026 | |
| Food and drink brands and brokers with field teams | Not published | Not stated | Not stated | Web, iOS | 15 | 29 September 2026 | |
| Grocery and supermarket chains | Not published | Not stated | Not stated | Web | 2 | 29 September 2026 | |
| Multi-location restaurant, QSR and coffee chains | Not published | Not stated | Not stated | Web | 7 | 29 September 2026 | |
| Multi-location restaurant and QSR chains | Not published | Not stated | Yes | Web, iOS, Android | None named | 29 September 2026 | |
| Foodservice manufacturers with trade-spend leakage | Not published | Not stated | Not stated | Web | 1 | 29 September 2026 |
Popular comparisons
Related categories
- Food Distribution & Wholesale Management 21
- Route Planning & Delivery for Distributors 3
- B2B Wholesale Ordering Portal 9
- Business Intelligence & Analytics 28
- Food & Beverage ERP 49
- Brewery, Winery & Distillery Production Software 35
- Produce, Meat, Seafood & Dairy Processing Software 30
- Batch & Lot Tracking 26
- Food Manufacturing Execution & Production Planning 16
- Recipe Formulation & Product Development (PLM) 10
- Farm-to-Business & Local Food Marketplaces (business-facing) 6
- Coffee Roastery Software 5
- Food Warehouse & Inventory Management 3
Figures come from vendors' own published information, last reviewed on 29 September 2026. See how we list products.